Management & Marketing Series

Understand competitive forces and stay ahead of the competition This book is a practical and accessible guide to understanding and implementing Porter’s five forces, providing you with the essential information and saving time.  In 50 minutes you will be able to:     • Understand the five forces that affect profitability and analyze each force in depth in relation to your company      • Analyze the intensity of the competition within an industry and how this affects your business    • Increase or maintain your competitive advantage according to the analysis  ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The fundamental stages behind every product This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time.  In 50 minutes you will be able to:     • Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline     •  Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase     • Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phase ABOUT 50MINUTES.COM | Management & Marketing  50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Master the 4 Ps of marketing  This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Launch a new product or test an existing marketing strategy    • Understand the 4 Ps of the marketing mix and use them to attract your target market    • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide. The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market. In 50 minutes you will be able to: •Identify the nine functions that generate value within a business •Analyse your company’s activity to make the most of your competitive advantage •Find areas for improvement and take concrete steps to maximise performance ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Anticipate and solve problems within your business This book is a practical and accessible guide to understanding and implementing the Ishikawa diagram, providing you with the essential information and saving time.  In 50 minutes you will be able to:     •  Recognize the benefits of using the Ishikawa diagram for problem-solving and project management    • Clearly identify the root causes of a problem through brainstorming session and categorizing them according to the 5 Ms     • Use your findings to devise a concrete plan of action to tackle the underlying cause of the problem ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Understand the fundamentals of economic productivity This book is a practical and accessible guide to understanding diminishing returns, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Understand the theory of diminishing returns and the effects caused by changes in the production process    • Analyze the recent interpretations and developments of the theory, and how they can be applied to the current economy    • Identify how you can use the theory to avoid diminishing returns in your production through constant innovation ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Influence customer perceptions and make your advertising more memorable! This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain    • Learn how you can use this theory as a psychology-based tool in marketing and management practices    • Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior  ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Anticipate crises and adapt to a changing business world This book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.  In 50 minutes you will be able to:     • Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and collaboration.    • Recognize the crises that bring an end to each growth phase and what you can do to reduce their impact     •  Use the model to anticipate future changes and act accordingly so as to ensure the sustainability of your company ABOUT 50MINUTES.COM | Management & Marketing  50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Why specialisation is the key to success This book is a practical and accessible guide to understanding and implementing the theory of comparative advantage, providing you with essential information and saving time.  In 50 minutes you will be able to:     • Master the notions of absolute and relative advantage rapidly    • Specialise in producing goods or services for which you have the strongest, or least weak productivity compared to others.     • Understand which are the strengths underlying the interactions of free trade at work within International trade. ABOUT 50MINUTES.COM| Management & Marketing   50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level. 

Understand the true foundations of human motivation This book is a practical and accessible guide to understanding and implementing Maslow’s Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to:    • Understand the five different levels of needs experienced by all humans    • Adapt your marketing strategies to satisfy as many of those needs as possible    • Turn your target market into loyal customers ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The art of thinking strategically  This book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Quickly master the concept of strategic behavior and interactive decisions    • Anticipate the actions of your opponents to react accordingly and maximize gains    • Find the key to cooperating in order to reach collective goals ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The key to portfolio management!  This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Analyze the activities in your business portfolio and identify the role they play in the business as a whole    • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs    • Identify the future market shares and growth to make sure you invest in the right activities ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Expand your business with the 80/20 rule! This book is a practical and accessible guide to understanding and implementing Pareto’s Principle, providing you with the essential information and saving time. In 50 minutes you will be able to:      • Understand Pareto’s Principle and how to identify the 80/20 ratio in any area of your life or business    • Identify the most important 20% and focus on the main factors that result in the majority of your results    • Use Pareto’s Principle to manage your business more efficiently, increase revenue and get organized ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Boost quality and consistency in your business! This book is a practical and accessible guide to understanding and implementing the Six Sigma method, providing you with the essential information and saving time. In 50 minutes you will be able to:    •  Follow the DMAIC methodology to successfully implement the Six Sigma method in your company    •  Focus on the three most important factors: customers, employees and processes    • Form a strategy that focuses on product quality improvement according to the expectations of your customers ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.  

Get the best out of your employees! This book is a practical and accessible guide to understanding and implementing Management by Objectives, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Work with employees to set clear objectives    • Motivate your employees to reach their objectives    • Boost performance and employee satisfaction in your company ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Attract more customers and boost your sales! This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Understand the different types of free offers given to customers and how they can be beneficial to a business    • Implement the freemium business model into your business to grow your customer base    • Offer a premium product with concrete improvements and additional services to increase your premium conversion rate ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Boost business performance, prepare for change and implement effective strategies This book is a practical and accessible guide to understanding and implementing the McKinsey 7S framework, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Understand the 7 aspects of this dynamic model    • Realize how these aspects are interconnected and the impact this has on your business    • Use the 7S framework to implement new projects and changes into your business ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.   

Innovate your way to success and push your business to the next level!  This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time.   In 50 minutes you will be able to:    • Distinguish between the two different types of markets: ‘red oceans’ and ‘blue oceans’    • Use innovation to create your own market, where the opportunities for growth are endless    • Attract new customers that weren’t accessible until now ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Turn your data into a roadmap to success!  This book is a practical and accessible guide to understanding and implementing the Balanced Scorecard, providing you with the essential information and saving time.    In 50 minutes you will be able to:    • Evaluate company performance and management efficiency    • Focus on all perspectives of the business at once    • Successfully apply the Balanced Scorecard to your business   ABOUT 50MINUTES | Management & Marketing 50MINUTES provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Develop strengths to decrease the weaknesses of your business  This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Determine the strengths, weaknesses, opportunities and threats of your business    • Distinguish the factors that affect the internal functioning and external environment of your business    • Develop a coherent strategy ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The SMART way to set objectives This book is a practical and accessible guide to understanding and implementing the SMART criteria, providing you with the essential information and saving time. In 50 minutes you will be able to:     • Understand the 5 criteria that make up the SMART method (Specific, Measurable, Attainable, Realistic and Time-Bound)     • Follow the steps and ask the right questions in order to always set objectives that are achievable     • Apply the model in many different areas, including project management, marketing and personal development. ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Make smart investment decisions to build a strong portfolio This book is a practical and accessible guide to understanding and implementing the capital asset pricing model, providing you with the essential information and saving time.  In 50 minutes you will be able to:    • Understand the uses of the capital asset pricing model and how you can apply it to your own portfolio    • Analyze the components of your current portfolio and its level of efficiency to assess which assets you should retain and which you should remove    • Calculate the level of risk involved in new investments so that you make the right decisions and build the most efficient portfolio possible ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Plan your way to business success This book is a practical and accessible guide to understanding and creating a business plan checklist, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Understand the 9 key steps you must follow when creating any business plan and what each step involves    • Use your business plan to guide your new business or products, predict turnover and anticipate future challenges    • Use your concrete business plan to grab the interest of investors and funding providers, using data and market research to convince them of the feasibility of your plan ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Boost competence and efficiency in your company This book is a practical and accessible guide to understanding the Peter Principle, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Understand the theory behind the Peter Principle and how it can affect the performance of your company    • Identify the different levels of competence among your workers and learn how to recognize signs of incompetence    • Recognize the structure of promotions in your company and avoid inefficiency ABOUT 50MINUTES.COM | Management & Marketing  50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.   

Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.  In 50 minutes you will be able to:    • Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization    • Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy    • Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more” ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Understand Kaizen in no time! Find out everything you need to know about this innovative concept with this practical and accessible guide. In an increasingly competitive business world, companies must strive to constantly do better by boosting their productivity, optimising the quality of their products and services and eliminating waste and inefficiency. Kaizen, which was developed by the Japanese engineer Taiichi Ohno, widely considered to be the father of the Toyota Production System, is a continuous improvement process which allows companies to achieve all these goals and more. With its rapid results, minimal expense and almost universal applicability, Kaizen could be the tool you need to take your business to the next level. In 50 minutes you will be able to: • Understand what Kaizen is and why it works • Learn how to apply the key tools and methods in Kaizen • Master a range of related quality management approaches ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Master time management and increase productivity This book is a practical and accessible guide to understanding and implementing Parkinson’s Law, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Understand the three statements that Parkinson used to develop the law and assess whether they apply to your staff    • Use Parkinson’s formula to calculate the growth rate of your organization and analyze the rate compared to the workload    • Avoid employing staff unnecessarily and learn how to better control the time they spend completing set tasks  ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Prepare the best strategies in advance This book is a practical and accessible guide to understanding and implementing the PESTLE analysis, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Understand the uses of the PESTLE analysis and how it can be useful for your business    • Categorize the macroeconomic variables of your business into the six different sections of the PESTLE analysis: Political, Economic, Socio-cultural, Technological, Legal and Environmental.    • Analyze your findings and use the information to construct possible future scenarios and plan the best action to take in advance ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.