Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Innovation (Review and Analysis of Carlson and Wilmot's Book)
    Innovation (Review and Analysis of Carlson and Wilmot's Book)
    Innovation (Review and Analysis of Carlson and Wilmot's Book)
    Ebook41 pages37 minutes

    Innovation (Review and Analysis of Carlson and Wilmot's Book)

    By BusinessNews Publishing

    ()

    Read preview

    About this ebook

    The must-read summary of Curtis Carlson and William Wilmot's book: "Innovation: The Five Disciplines for Creating What Customers Want".

    This complete summary of the ideas from Curtis Carlson and William Wilmot's book "Innovation" shows that the starting point for innovation is not a new idea, but the answer to three fundamental questions on your customer and what you are offering. In their book, the authors explain these questions and the five principles that you can use to answer them in the best way possible. This summary also explores the best way to implement innovation and how to form the innovation team.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Innovation" and discover the key to implementing innovation and making it work to your company's advantage.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806247315
    Innovation (Review and Analysis of Carlson and Wilmot's Book)

    Read more from Business News Publishing

    Related to Innovation (Review and Analysis of Carlson and Wilmot's Book)

    Related ebooks

    Strategic Planning For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Innovation (not) At The Core

      Aug 2, 2019

      Innovation (not) At The Core
      3 min read

    • Article

      The Founder's Mentality

      May 1, 2018

      All companies strive for profitable growth, but you believe it eludes many for a common reason. What is it? In my 25 years of researching this topic and working with clients, one theme has come up again and again: complexity. In my view, complexity i

      6 min read

    • Article

      Making Experimentation Work For You

      Sep 1, 2020

      You have said that every organization should embrace the practice of continuous experimentation. Why is this so critical, particularly right now? The main reason is that experimentation is the engine of innovation. As a result, anyone who cares about

      6 min read

    • Article

      Changing Your Business Strategy Mid-stream

      Apr 11, 2021

      AS WE enter the second quarter of 2021, businesses should be well into implementing their growth strategy for the year. However, operational costs can fluctuate, especially in the current tough economic climate, these fluctuations can be extensive, a

      2 min read

    • Article

      Are ‘Chats’ The Secret To Building Epic Teams?

      Oct 16, 2018

      The growing role of teamwork in the modern world raises a question: What factors contribute to team performance? A new study investigating the dynamics of teamwork suggests a major factor that predicts performance is connectedness. Several studies h

      3 min read

    • Article

      The Start Up Ecosystem

      Jun 24, 2019

      The Start Up Ecosystem
      2 min read

    • Article

      A Good Listener

      Apr 26, 2021

      A Good Listener
      13 min read

    • Article

      Dr. Eric Topol

      Mar 25, 2019

      In his new book, Deep Learning, the cardiologist argues that artificial intelligence can bring humanity back to medicine

      2 min read

    • Article

      A Business Wealth Creation Roadmap

      Aug 1, 2022

      A Business Wealth Creation Roadmap
      5 min read

    • Article

      The Power Of Crowdsourcing

      Aug 3, 2020

      The Power Of Crowdsourcing
      3 min read

    • Article

      From App Store To Drug Store, Digital Health Is Redefining Pharma’s Pipeline

      Mar 13, 2018

      Backed by a growing body of evidence, software is itself becoming a prescription for diseases ranging from depression to heart disease.

      5 min read

    • Article

      Finalists

      Apr 28, 2020

      Adidas Chobani Cisco HDR IBM Nike Tableau Software Sweetgreen 4 Day Week Global Perpetual Guardian AeroFarms, AeroFarms Bank of the West Bank of the West Climate-positive movement Max Burgers Creator, Creator End Plastic Waste Initiative, Adidas Eos

      5 min read

    • Article

      Will Develop The Distributed Delivery Model

      Jan 21, 2021

      It was the Great Recession of 2007. The very survival of Ford Motor Company’s legacy was at stake. Bill Ford Jr., the Executive Chairman, approached family members (who held close to 40 per cent shares) to allow him to pledge their blue Ford oval as

      5 min read

    • Article

      Disrupters

      Nov 28, 2023

      This document is for informational purposes only and is not intended to be, nor should it be construed or used as, an offer to sell, or a solicitation of any offer to buy, any security. Additionally, the information herein is not intended to provide,

      1 min read

    • Article

      Why India Is A Critical Market For Digital

      Jan 1, 2022

      IF YOU ARE A DIGITAL FIRM with global ambitions, hurry up and figure out your India strategy, if you haven’t already. Or risk losing access to one of the world’s most attractive digital markets. At the height of the COVID-19 lockdown, Facebook’s Mark

      6 min read

    • Article

      Creativity Hubs

      Aug 5, 2019

      Creativity Hubs
      3 min read

    • Article

      Questions for David Robertson, Innovation Expert, The Wharton School

      Jan 1, 2018

      There are two widely-recognized routes to innovation: incremental improvement and revolutionary disruption. Describe what you call ‘The Third Way’. These two traditional types of innovation are still really important: We should always be thinking abo

      6 min read

    Related categories

    Reviews for Innovation (Review and Analysis of Carlson and Wilmot's Book)

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Innovation (Review and Analysis of Carlson and Wilmot's Book) - BusinessNews Publishing

      Book Presentation: Innovation by Curtis Carlson and William Wilmot

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Innovation (Curtis Carlson and William Wilmot)

      Innovate or Die: The catchcry of the exponential economy

      1. Important Needs

      2. Value Creation

      3. Innovation Champions

      4. Innovation Teams

      5. Organizational Alignment

      Book Abstract

      MAIN IDEA

      Innovation is purely and simply the ability to create and then deliver new customer value in the marketplace. The real starting point for innovation is not whether or not you have an interesting or new idea. Instead, the starting point for all successful innovations has always been three key questions:

      Who is your customer?

      What is the customer value you currently provide, and how do you measure that customer value?

      Which innovation best practices can you use to provide more customer value in the future?

      In answering these questions, there are five disciplines which will provide the concepts and tools you require:

      Failing to adequately address any of these disciplines virtually guarantees your innovation project will not succeed. If, on the other hand, you excel in each of these disciplines, your innovation has a much greater probability of success. The key lies in the way things get done in your business and not just whether or not you consistently come up with interesting or novel new ideas.

      "With the emergence of India and China as major economic powers, the ability to innovate is moving to center stage as a survival issue for most companies and a competitiveness issue for most nations. This period is one of the most exciting, opportunity-rich times in history. It is also fraught with disruption and change. The Five Disciplines of Innovation will help you,

      Enjoying the preview?
      Page 1 of 1