Future Focus (Review and Analysis of Kinni and Ries' Book)
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About this ebook
This complete summary of the ideas from Theodore Kinni and Al Ries' book "Future Focus" raises an essential question: What are the ingredients of 21st century corporate success? Using quantitative and qualitative criteria, the authors have identified a list of 21 companies that have achieved success. In their book, Kinni and Ries reveal the qualities that all of these companies have in common and how you can learn and profit from their example. This summary is an excellent guide for business owner and executives who want to learn from the best.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Future Focus" and discover how you can learn from the practices of the most successful companies to guarantee your own success in the 21st century.
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Future Focus (Review and Analysis of Kinni and Ries' Book) - BusinessNews Publishing
Book Presentation: Future Focus by Theodore Kinni and Al Ries
Book Abstract
About the Author
Important Note About This Ebook
Summary of Future Focus (Theodore Kinni and Al Ries)
Section 1: The Four Themes of 21st Century Success
Section 2: The Future Focus Portfolio – 21 Companies That Are Well Positioned To Succeed in the 21st Century
Book Abstract
What will it take to prosper in the 21st century?
The specific answer to that question may yet be a little unclear, but it is reasonable to assume those companies which have succeeded in the past will be the best positioned to continue that success into the next century. In other words, the most likely corporate success stories of the next century are the companies that achieved the most in the last century. (And inevitably, their ranks will be swelled by start-ups which don’t even exist yet but which will rise to prominence in the years ahead).
Therefore, the starting point for predicting the future is to analyze which companies did best in the last century. Using four quantitative criteria (revenue growth, profit growth, increase in market capitalization and growth in globalization) and four qualitative criteria (marketing innovation, technological innovation, degree of focus and future prospects), a short list of 46 companies was developed. By the time some of these companies disappeared in mergers and others started new initiatives which were outside their historical base of operations, a final list of 21 companies was arrived at.
Although these 21 companies were extraordinarily diverse in the industries they serve, their revenues, their operational approaches and every other aspect of their operations, there were four qualities each of them exemplified to a lesser or greater degree. The four themes which the success stories