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    Switch (Review and Analysis of the Heath Brothers' Book)
    Switch (Review and Analysis of the Heath Brothers' Book)
    Switch (Review and Analysis of the Heath Brothers' Book)
    Ebook42 pages30 minutes

    Switch (Review and Analysis of the Heath Brothers' Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Chip and Dan Heath's book: "Switch: How to Change Things When Change is Hard" 

    This complete summary of the ideas from "Switch" shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. In this summary, discover how you can engage both in order to initiate changes successfully and easily. Change is only three steps away. 

    Added-value of this summary: 
    • Save time
    • Understand key concepts 
    • Increase your management skills

    To learn more, read "Switch" and discover a realistic, logical guide to navigating change and exploiting it fully. 
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806229762
    Switch (Review and Analysis of the Heath Brothers' Book)

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      Switch (Review and Analysis of the Heath Brothers' Book) - BusinessNews Publishing

      Book Presentation:

      Switch by Chip Heath and Dan Heath

      Summary of Switch (Chip Heath and Dan Heath)

      Book Abstract

      MAIN IDEA

      Why is it hard to make lasting change – even when the change is good for you? Change is hard because in the human brain, there is always an underlying tension between your rational mind (which likes long-term payoffs) and your emotional mind (which prefers instant gratification). To change things, you’ve got to find a way to appeal to both sides of your brain simultaneously. Usually, the best way to do that is to clear the way for these two different sides of your brain to work in unison rather than at cross purposes.

      To permanently change behavior in any personal or corporate situation or in any team setting, three steps are required:

      We created this framework to be useful for people who don’t have scads of authority or resources. Some people can get their way by fiat. CEOs, for instance, can sell off divisions, fire people, hire people, change incentive systems, merge teams and so on. The rest of us don’t have these tools. As helpful as we hope this framework will be to you, we’re well aware, and you should be, that this framework is no panacea. For one thing it’s incomplete. For another, the world doesn’t always want what you want. You want to change how others are acting, but they get a vote. So we don’t promise that we’re going to make change easy, but at least we can make it easier. Our goal is to teach you a framework, based on decades of scientific research, that is simple enough to remember and flexible enough to use in many different situations – family, work, community, and otherwise.

      – Dan Heath and Chip Heath

      About the Author

      CHIP HEATH is professor of organizational behavior at Stanford University’s

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