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    Enchantment (Review and Analysis of Kawasaki's Book)
    Enchantment (Review and Analysis of Kawasaki's Book)
    Enchantment (Review and Analysis of Kawasaki's Book)
    Ebook40 pages44 minutes

    Enchantment (Review and Analysis of Kawasaki's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Guy Kawasaki's book: "Enchantment: The Key to Attracting People to Your Company".

    This complete summary of the ideas from Guy Kawasaki's book "Enchantment" shows that even if you have an insanely great mousetrap, the world will not beat a path to your door. Everyone’s busy doing their own thing. In practice, the greater your mousetrap is, the harder it will be to get people to embrace it because it will be so different to what they’re used to. Instead of sitting back and hoping you’ll be discovered, you have to get busy enchanting people with what you have. Enchantment is the art and process of turning cynics into believers and then enlisting them in a crusade to tell the world. This summary highlights a few steps in bringing about enchantment and the nine things that you can do to get some enchantment working in your favor. 

    Added-value of this summary: 
    • Save time
    • Understand key concepts 
    • Increase your business knowledge 

    To learn more, read "Enchantment" and find out why you should go forth and enchant.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806233820
    Enchantment (Review and Analysis of Kawasaki's Book)

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      Enchantment (Review and Analysis of Kawasaki's Book) - BusinessNews Publishing

      Book Presentation

      Enchantment by Guy Kawasaki

      Summary of Enchantment (Guy Kawasaki)

      Book Abstract

      MAIN IDEA

      Enchantment is the art and process of delighting people with your product, your service or your idea. Once someone is enchanted with what you’re doing or what you’re offering, they will voluntarily give long-lasting support which will end up being be mutually beneficial. Enchantment is all about changing people’s hearts and minds and thereby their actions. Or put a different way, when you enchant someone, you enlist them in your cause to change the world and make it a better place.

      Therefore, don’t learn how to sell. Learn how to enchant. It’s a more productive and long-lasting goal to go after.

      The greater your goals, the more you’ll need to change people’s hearts, minds, and actions. This is especially true if you have few resources and big competitors. If you need to enchant people, you’re doing something meaningful. If you’re doing something meaningful, you need enchantment.

      – Guy Kawasaki

      About the Author

      GUY KAWASAKI was previously the chief evangelist of Apple. He is today the co-founder of Alltop.com, an online magazine rack of popular topics on the web, and a founding partner at Garage Technology Ventures. He is the author of ten books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy and Selling the Dream. Mr. Kawasaki has a BA from Stanford University, and MBA from UCLA and an honorary doctorate from Babson College.

      The Web site for this book is at www.guykawsaki.com/enchantment

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This

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