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    The Google Story (Review and Analysis of Vise and Malseed's Book)
    The Google Story (Review and Analysis of Vise and Malseed's Book)
    The Google Story (Review and Analysis of Vise and Malseed's Book)
    Ebook47 pages39 minutes

    The Google Story (Review and Analysis of Vise and Malseed's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of David Vise and Mark Malseed's book "The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time".

    This complete summary of the ideas from David Vise and Mark Malseed's book "The Google Story" tells the tale of the rise of one of the most remarkable internet stars of our time. In 1998, when Sergey Brin and Larry Page dropped out of Stanford University, they decided to create a search engine that would organise every bit of information on the Web. In their book, Vise and Malseed explain how the two friends kept control of Google despite pressure from their investors. This summary also tells how the company challenged Microsoft’s dominance and wrestled with difficult choices.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "The Google Story" and discover the secrets behind the powerhouse company that has revolutionised access to information.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateSep 29, 2014
    ISBN9782511016602
    The Google Story (Review and Analysis of Vise and Malseed's Book)

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      Book preview

      The Google Story (Review and Analysis of Vise and Malseed's Book) - BusinessNews Publishing

      Book Presentation The Google Story by David Vise and Mark Malseed

      About the Author

      Important Note About This Ebook

      Summary of The Google Story (David Vise and Mark Malseed)

      1. The Genesis of a Great Idea

      2. Making a Start

      3. The Venture Capital Era

      4. Google’s Growth

      5. The Google Way

      6. Google’s Public Offering

      7. The Future of Google

      8. Life as a Public Company

      About the Author

      DAVID VISE is a reporter for the Washington Post. A winner of the Pulitzer Prize in 1990, he is the author of three books including The Bureau and the Mole. Mr. Vise is a graduate of the University of Pennsylvania and the Wharton School. He was formerly an investment banker with Goldman Sachs & Co.

      MARK MALSEED is a writer, researcher and contributor to the Washington Post and the Boston Herald. He carried out the research for two best-sellers, Plan of Attack and Bush At War. Mr. Malseed is a graduate of Lehigh University.

      The Web site for this book is at www.thegooglestory.com.

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

      1. The Genesis of a Great Idea

      Not since Gutenberg invented the modern printing press more than 500 years ago, making books and scientific tomes affordable and widely available to the masses, has any new invention empowered individuals, and transformed access to information, as profoundly as Google. With its colorful, childlike logo set against a background of pure white, Google’s magical ability to produce speedy, relevant responses to queries hundreds of millions times daily has changed the way people find information and stay abreast of the news. Woven into the fabric of daily life, Google has seemingly overnight become indispensable. Millions of people use it daily in more than 100 languages and have come to regard Google and the Internet as one. The quest for immediate information on anything and everything is satisfied by ‘googling’ it on a computer or cell phone. Men, women and children have come to rely so heavily on Google that they cannot imagine how they ever lived without it.

      – David Vise and Mark Malseed

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