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    Unleashing the Ideavirus (Review and Analysis of Godin's Book)
    Unleashing the Ideavirus (Review and Analysis of Godin's Book)
    Unleashing the Ideavirus (Review and Analysis of Godin's Book)
    Ebook41 pages26 minutes

    Unleashing the Ideavirus (Review and Analysis of Godin's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You".

    This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using expensive mass advertising, the most effective way to market products and services in a network enabled economy is to create highly satisfied early customers – and then provide them with the tools, incentives and rewards they need to market your product or service to everybody else. In his book, the author explains that the companies that achieve this will create and unleash an Ideavirus - a marketing vehicle that acts just like a biological or computer virus as it spreads and propagates from one person to another. This summary will teach you how to create this Ideavirus and the benefits that it will bring for your business.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Unleashing the Ideavirus" and discover the key to creating the most effective marketing campaign available.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511022030
    Unleashing the Ideavirus (Review and Analysis of Godin's Book)

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      Book preview

      Unleashing the Ideavirus (Review and Analysis of Godin's Book) - BusinessNews Publishing

      Book Presentation: Unleashing The Ideavirus by Seth Godin

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Unleashing The Ideavirus (Seth Godin)

      Section 1: The Concept of Ideaviruses – And Why They Matter

      Section 2: How To Build Your Own Ideavirus

      Section 3: Hints on Fine-Tuning and Enhancing An Ideavirus

      Section 4: Ideavirus Case Studies

      Book Abstract

      Main Idea

      Instead of using expensive mass advertising, the most effective way to market products and services in a network enabled economy is to create highly satisfied early customers – and then provide them with the tools, incentives and rewards they need to market your product or service to everybody else.

      Companies that achieve this create and unleash an Ideavirus – a marketing vehicle that acts just like a biological or computer virus as it spreads and propagates from one person to another. The Internet is the ideal medium for word-of-mouse recommendations to be circulated and passed on to others who hopefully will do the same thing for a few of their friends, and so on. Managed well, a good idea encapsulated within an Ideavirus can grow to a huge size simply and purely on the strength of this self-replication effect.

      About the Author

      SETH GODIN is the author of numerous books, including Permission Marketing, The Bootstrapper’s Bible and Point & Click Investing. He was the founder of Yoyodyne, the first direct marketer on the Internet, which was acquired by Yahoo! in 1998. Mr. Godin served as Vice President of Direct Marketing for Yahoo! before leaving early in 2000 to devote time to writing and speaking. His Web site (including at present a downloadable copy of this book) is at http://www.ideavirus.com.

      Important Note About This Ebook

      This is a summary and not a critique

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