Persuasive Business Speaking (Review and Analysis of Snyder's Book)
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About this ebook
This complete summary of the ideas from Elayne Snyder's book "Persuasive Business Speaking" shows that for every presentation they make, business speakers should be thoroughly prepared, brief and interesting. In her book, the author explains the importance of each of these features and how you can tailor your presentation to include them all. This summary is a must-read for anyone making a persuasive presentation who wants to win over their audience and leave them impressed.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Persuasive Business Speaking" and discover the key to delivering quality presentations that will persuade your audience.
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Persuasive Business Speaking (Review and Analysis of Snyder's Book) - BusinessNews Publishing
Book Presentation
Persuasive Business Speaking by Elayne Snyder
Book Abstract
Important Note About This Ebook
Summary of Persuasive Business Speaking (Elayne Snyder)
1. Picking a subject that will appeal to your audience
2. The organizational process – Structuring the presentation
3. Techniques for effective delivery
4. Tips and strategies for other speaking engagements
Book Abstract
Main Idea
Business executives who are effective communicators make more money. In addition, there is a tremendous amount of personal satisfaction and prestige that comes from delivering an effective speech or business presentation.
Business speakers should: Be thoroughly prepared, be brief, be interesting and then be seated.
Preparation is essential, especially delving into the specific interests of the audience so the presentation can be targeted precisely. Based on that preparation, the speaker develops a speech statement which describes the purpose of the presentation. A professional quality presentation has an introduction (10% of the total time) in which you tell the audience what you are going to tell them, the body of the presentation (containing the real meat of the presentation in the form of three main ideas, taking about 80% of your time), and the conclusion where you tell the audience what they have just heard (the remaining 10% of the time).