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    Must-Win Battles (Review and Analysis of Killing, Malnight and Key's Book)
    Must-Win Battles (Review and Analysis of Killing, Malnight and Key's Book)
    Must-Win Battles (Review and Analysis of Killing, Malnight and Key's Book)
    Ebook41 pages27 minutes

    Must-Win Battles (Review and Analysis of Killing, Malnight and Key's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Peter Killing, Thomas Malnight and Tracey Keys' book: "Must-Win Battles: How to Win Them, Again and Again".

    This complete summary of the ideas from Peter Killing, Thomas Malnight and Tracey Keys' book "Must-Win Battles" shows that there are three to five key battles that your company must win in the marketplace in order to achieve your revenue and profit targets and other key business objectives. In their book, the authors highlight that you must focus on must-win battles to provide continuity and much needed focus, and avoid the dissipation of energy and resources on management fads. This summary is a must-read for all managers who want to prepare themselves for future market battles.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Must-Win Battles" and find out how you can get your company ready for the all-important battles that will keep you on top in the marketplace.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511021217
    Must-Win Battles (Review and Analysis of Killing, Malnight and Key's Book)

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      Book preview

      Must-Win Battles (Review and Analysis of Killing, Malnight and Key's Book) - BusinessNews Publishing

      Book Presentation: Must-Win Battles by Peter Killing, Thomas Malnight and Tracey Keys

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Must-Win Battles (Peter Killing, Thomas Malnight and Tracey Keys)

      Phase 1. Prepare

      Phase 2. Build the team

      Phase 3. Engage the organization

      Book Abstract

      MAIN IDEA

      Must-win battles (MWBs) are the three to five key battles which your organization must win in the marketplace in order to achieve your revenue and profit targets and other key business objectives. In contrast to the numerous battles which would be nice-to-win, these must-win battles are the key to maintaining and regularly refreshing your organization’s competitive advantage.

      It will usually be difficult for an organization to identify and agree on its list of MWBs. People will have different priorities, even among the members of the senior management team. Furthermore, over a period of time, new corporate battles will emerge and come to the fore as a result of changes in the marketplace. For this reason, deciding on and then organizing to win your organization’s MWBs will be an ongoing process rather than a one-time event. MWBs always have an intellectual element – selecting the right MWBs and then focusing on them – and an emotional element – creating an effective team and then allowing that team to focus on winning MWBs.

      Nothing is more frustrating for an organization than when its management team has a flavor-of-the-month approach – where one new management theory is adopted for a short time and then abandoned for the next management theory which comes to the management’s attention ad infinitum. Focusing instead on must-win battles will provide continuity and much needed focus, and will avoid the dissipation of energy and resources on management fads.

      "Most MWBs focus on market-related activities: developing and introducing new products, reviving a brand, and so on. By definition, these battles are important. But competitors will respond to your moves – doing their best to copy or exceed your efforts. It is very

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