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    The Magnet Effect (Review and Analysis of Berst's Book)
    The Magnet Effect (Review and Analysis of Berst's Book)
    The Magnet Effect (Review and Analysis of Berst's Book)
    Ebook36 pages21 minutes

    The Magnet Effect (Review and Analysis of Berst's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Jesse Berst's book: "The Magnet Effect: Attracting and Retaining an Internet Audience Today and in the Future".

    This complete summary of the ideas from Jesse Berst's book "The Magnet Effect" shows that surviving and prospering in today's digital era all comes down to how effectively you can attract and retain an Internet audience of regular customers. In his book, the author explains three critical concepts that will help you to establish yourself online: the "Magnet Effect", "Spiral Marketing" and the "Domino Method". This summary will teach you how to use each of these concepts to position your business advantageously and become an Internet success in just a few clicks.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "The Magnet Effect" and discover how you can take advantage of the falling dominoes of the future.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511018446
    The Magnet Effect (Review and Analysis of Berst's Book)

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      Book preview

      The Magnet Effect (Review and Analysis of Berst's Book) - BusinessNews Publishing

      Book Presentation

      The Magnet Effect by Jesse Berst1

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of The Magnet Effect (Jesse Berst)4

      Section 1. The Magnet Effect

      Section 2. Spiral Marketing

      Section 3. The Domino Method

      Book Abstract

      MAIN IDEA

      Surviving and prospering in the digital business era all comes down to how effectively you can attract and retain an Internet based audience of regular customers. To achieve that requires an understanding of three critical concepts:

      The Magnet Effect means that you use other, passive media to create awareness of and generate visitors to your Web site.

      Once people have visited your Web site, you then use Spiral Marketing to keep them actively involved. Spiral Marketing is a loop where visitors are attracted to the Web site using passive media, provided with the ability to do or learn something useful while actually at the site and then followed up with using e-mail. Smart online business operators build a strong spiral and keep their customers moving around that spiral time and again, generating ongoing business and profits.

      The Domino Method is the way emerging markets can be anticipated correctly so a business can be positioned to exploit them well. In essence, technology markets always follow a highly predictable pattern – like a string of dominos falling over. Most of the time, you will be able to tell what’s going to happen with a high degree of accuracy but it will be harder to forecast exactly when each

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