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    The Power of Why (Review and Analysis of Weylman's Book)
    The Power of Why (Review and Analysis of Weylman's Book)
    The Power of Why (Review and Analysis of Weylman's Book)
    Ebook38 pages16 minutes

    The Power of Why (Review and Analysis of Weylman's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of C. Richard Weylman's book: "The Power of Why: Breaking Out in a Competitive Marketplace".

    This complete summary of the ideas from C. Richard Weylman's book "The Power of Why" shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a Unique Value Promise instead, which articulates the value, personal benefits and the clear outcomes that customers will accomplish by doing business with you. This summary explains how you can apply this approach and the benefits it could bring for your business.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your selling skills

    To learn more, read "The Power of Why" and discover the new approach to selling that is sure to boost your chances of success.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511024348
    The Power of Why (Review and Analysis of Weylman's Book)

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      Book preview

      The Power of Why (Review and Analysis of Weylman's Book) - BusinessNews Publishing

      Book Presentation: The Power Of Why by C. Richard Weylman

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of The Power Of Why (C. Richard Weylman)

      Book Abstract

      MAIN IDEA

      The conventional approach to selling was to develop a Unique Selling Proposition (USP) which details why people should do business with you. The idea of a USP was you spread it far and wide in order to attract customers who need what you offer.

      Having a USP is great but it’s company-facing rather than customer-facing. A better idea is to develop a Unique Value Promise (UVP) which articulates the value, the personal benefits and the clear outcomes customers will accomplish by doing business with you.

      If you can figure out why your best customers are doing business with you at present and then optimize the delivery of those benefits, you will make the transition from merely being different to becoming totally unique. The UVP is completely and unashamedly customer-centric because it looks at the value created solely from the customer’s perspective, not yours.

      The UVP answers the one question every potential customer asks whenever they first come into contact with you: What’s in it for me? Answer that with your UVP and you’re well on your way.

      About the Author

      C. RICHARD WEYLMAN is chairman and managing director of his own consulting firm, Weylman Consulting Group. He is a media commentator, keynote speaker

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