Word of Mouth Marketing (Review and Analysis of Sernovitz's Book)
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About this ebook
This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book, the author explains the characteristics that make word of mouth marketing great for your business and why you should focus on the happiness of your customers in order to drive sales.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Word of Mouth Marketing" and discover why your customers are the real driving force behind your marketing.
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Word of Mouth Marketing (Review and Analysis of Sernovitz's Book) - BusinessNews Publishing
Book Presentation: Word Of Mouth
Marketing by Andy Sernovitz
Book Abstract
About the Author
Important Note About This Ebook
Summary of Word Of Mouth
Marketing (Andy Sernovitz)
Book Abstract
MAIN IDEA
Word of mouth marketing really isn’t about marketers or even marketing. It’s all about creating happy customers and making them your best advertisers. If people like what you do, they will want to tell their friends about your product or service as well. This is word of mouth marketing in a nutshell.
The characteristics that make word of mouth marketing great for your business are:
It works for any kind of product, any kind of service and any kind of company or organization, even non-profits.
You don’t need a marketing budget for word of mouth. You replace capital expenditure with creative thinking to make it work.
Word of mouth marketing is often so simple and so obvious people forget to try it.
You can do it yourself. You don’t have to hire an expensive agency to create impressive word of mouth for you.
Word of mouth marketing isn’t about marketers or marketing. It’s about real people and why those real people would want to talk about you and your stuff. Word of mouth marketing works for any kind of product or service. It also works for causes, ideas, charities and organizations – anything you want people to talk about. Marketing shouldn’t be hard, and the best marketing never is. People love to talk. Word of mouth marketing is about earning that good conversation.
– Andy Sernovitz
About the Author
ANDY SERNOVITZ is