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    Jab, Jab, Jab, Right Hook (Review and Analysis of Vaynerchuk's Book)
    Jab, Jab, Jab, Right Hook (Review and Analysis of Vaynerchuk's Book)
    Jab, Jab, Jab, Right Hook (Review and Analysis of Vaynerchuk's Book)
    Ebook42 pages30 minutes

    Jab, Jab, Jab, Right Hook (Review and Analysis of Vaynerchuk's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Gary Vaynerchuk's book: "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World". 

    This complete summary of the ideas from Gary Vaynerchuk's book "Jab, Jab, Jab, Right Hook" uses professional boxing as a perfect metaphor for doing business in the social media age. The author explains the correct step-by-step process to follow before introducing an alluring offer (a right hook) to the target audience. By taking the time to follow this process and using social media to get your message and story across, you are sure to be rewarded with greater sales afterwards.

    Added-value of this summary: 
    • Save time 
    • Understand the key concepts 
    • Expand your selling skills

    To learn more, read "Jab, Jab, Jab, Right Hook" and discover the best strategy for attracting customers in the noisy world of social media.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511024126
    Jab, Jab, Jab, Right Hook (Review and Analysis of Vaynerchuk's Book)

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      Book preview

      Jab, Jab, Jab, Right Hook (Review and Analysis of Vaynerchuk's Book) - BusinessNews Publishing

      Book Presentation: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Jab, Jab, Jab, Right Hook (Gary Vaynerchuk)

      1. How to market in the social media era of business

      2. How to make jab-jab-jab-right-hook work

      3. Putting it all together –The Holy Trinity of social media marketing

      Book Abstract

      Main idea

      Professional boxing is the perfect metaphor for doing business in the social media age. Prizefighters don’t walk into the ring and immediately go for the knockout punch. Instead, they first deliver a series of well-planned jabs to set their opponent up. They work at getting the lead-up jabs working so their right hook will then connect when it is unleashed.

      This is how you should approach marketing in the digital age as well. Instead of going for an immediate sale the first time a prospect gets to hear about your brand, you should first build the relationship by providing high-quality micro-content with no strings attached. That’s the equivalent of a prizefighter’s jab. Once you’ve delivered a series of jabs, you can then present them with an alluring offer (your right hook) to buy something you sell. If you’ve engaged them intelligently, they will then respond to your offer.

      Admittedly, fights aren’t won on jabs alone but most businesses today aren’t working on perfecting their jabs nearly enough. If you can be a little more patient and distribute stories and content people like using social media tools, your subsequent attempts to make sales will be far more productive.

      "No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase. People are just not watching television, listening to radio, reading print, or even paying much attention to emails. At least, not as often

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