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    Fail Fast or Win Big (Review and Analysis of Schroeder's Book)
    Fail Fast or Win Big (Review and Analysis of Schroeder's Book)
    Fail Fast or Win Big (Review and Analysis of Schroeder's Book)
    Ebook36 pages20 minutes

    Fail Fast or Win Big (Review and Analysis of Schroeder's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Bernhard Schroeder's book: "Fail Fast or Win Big: The Start-Up Plan for Starting Now".

    This complete summary of the ideas from Bernhard Schroeder's book "Fail Fast or Win Big" shows that the traditional approach to business plans used by entrepreneurs is outdated, as markets evolve too quickly nowadays. This means it is necessary to have a business plan that is being constantly adapted to suit the current market. The author explains the "LeanModel Framework", which is based on customer truth. This framework requires you to get feedback from customers in an ongoing cycle to avoid being left behind with an outdated business model. If you are an entrepreneur in the process of writing your business plan, this summary will give you all the information you need to adapt your approach and stay ahead of the game.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Develop your business knowledge

    To learn more, read "Fail Fast or Win Big" and discover a new approach to writing your business plan; you'll never look back!
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateJul 20, 2016
    ISBN9782511040966
    Fail Fast or Win Big (Review and Analysis of Schroeder's Book)

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      Book preview

      Fail Fast or Win Big (Review and Analysis of Schroeder's Book) - BusinessNews Publishing

      Book Presentation: Fail Fast or Win Big by Bernhard Schroeder

      Summary of Fail Fast or Win Big (Bernhard Schroeder)

      Book Abstract

      MAIN IDEA

      The traditional approach to being an entrepreneur has usually been:

      Get an idea and write a business plan

      Spend months securing investors

      Start making and selling your product

      The problem with that approach is markets today evolve so quickly your business plan will likely be out of date before it is finished. You don't want to wait until you've spent all your funds before you start finding out whether or not customers really want what you're making.

      A much better approach is to use the LeanModel Framework which is based on customer truth – getting feedback from customers – in this way:

      If you want to sell a product, just make it. If you want to sell a service, just deliver it. If you want to create a company, just create one. There has never been a time like the one we are living in right now.

      – Bernhard Schroeder

      About the Author

      BERNHARD SCHROEDER is a director of San Diego University's Entrepreneurship Center. In addition to teaching entrepreneurship courses at San Diego University, he has worked with hundreds of start-ups as a strategic adviser or mentor. Prior to joining the university, Bernhard Schroeder was a Senior Partner in CKS Partners,

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