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Augment's Essential Guide to Augmented Reality
Augment's Essential Guide to Augmented Reality
Augment's Essential Guide to Augmented Reality
Ebook52 pages35 minutes

Augment's Essential Guide to Augmented Reality

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About this ebook

This book by Augment, a venture-backed AR enterprise software, is written as an overview of what augmented reality truly is, how it works, and the way it will revolutionize business.

"A great summary of the potential for Augmented Reality in the business environment. A perfect read for marketers and sales people looking to get a quick understanding of AR." - Amy Messenger, Managing Director, US Technology Practice, Ogilvy

"What makes Augment’s ebook really standout is the detail to which they outline the technical process behind AR." Phil Voulgaris, Senior Product Marketing Manager | API Platform & Developer Services at AT&T

Chapter 1: What is Augmented Reality?
Current Landscape
Discussing the leaders in AR software and hardware

Chapter 2: How Augmented Reality Works
The technical process behind AR
3D Models and Processing
Augmented Reality SDKs
Tracking
Rending

Chapter 3: AR for Enterprise
How AR will revolutionize business
How AR Applies to Enterprise
AR and the Business Life Cycle

We’ll begin with explaining how augmented reality (AR) differs from virtual reality and which software and hardware teams are currently leading the AR market. In Chapter 2, we look at the process of creating 3D models and the technology used to make an AR experience. Chapter 3 will give you a forecast of how augmented reality will change enterprise - from design, B2B sales, marketing, and omni-commerce retail.

At Augment our mission is to seamlessly connect our physical and virtual experiences. Together, we want to change the way people see and imagine the world around them.

Overall, augmented reality can be applied to many industries ‒ entertainment, gaming, navigation, design, marketing, sales, omni-commerce retail (just to name a few). With such a revolutionary technology, we felt it was important to show what AR can do at the ground level as well as give insight into where it’s headed. Enjoy discovering the landscape of augmented reality and the way it is maturing in the coming years through this read.

LanguageEnglish
PublisherAugment
Release dateSep 6, 2016
ISBN9781370412815
Augment's Essential Guide to Augmented Reality
Author

Augment

This book by Augment, a venture-backed AR enterprise software, is written as an overview of what augmented reality truly is, how it works, and the way it will revolutionize business.

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    Amazing read for AR book. I have never read such a good book on AR

Book preview

Augment's Essential Guide to Augmented Reality - Augment

WHAT IS

AUGMENTED REALITY?

No one could have anticipated the likelihood that Glassholes—people who constantly talk to their Google Glass, ignoring the outside world—may have actually been onto the cultural times of the future. Although the term died out when production was ceased in 2014 as Google decided the technology was premature, augmented reality is now thriving in its adolescence.

When tech giants like Facebook and Google start investing heavily in certain technologies, the rest of the world notices. Goldman Sachs' full market report on augmented reality and virtual reality (VR) estimates that in a worst case scenario, AR will become an $80B market. They estimate that if AR hits an accelerated uptake, the market may grow to a massive $182B.

Augmented reality is a very different technology from Virtual Reality, and knowing the difference between the two will help develop a better understanding of their strengths and how they will apply to both businesses and the end consumer. This article can provide a brief overview, but for now, let's start by examining Augmented Reality, what it is, and how it differs from Virtual Reality.

Augmented reality is a technology that allows for virtual objects to be placed in the real world in real-time, enhancing our information about the world around us. Imagine looking outside and seeing today's weather forecast appear before you on the window itself. AR layers detailed information over what we see around us while still allowing us to navigate through the real environment.

AR is not a new concept. In 1968, Ivan Sutherland made the first attempt at AR when he created the first head-mounted display (HMD) that rendered simple wireframe drawings.

The 1st and Ten Line computer system was first broadcast by Sportvision in 1998, casting the first virtual yellow first down marker during a live NFL game. In 2009, Esquire Magazine became the first print publication to try augmented reality. Sports cars have had similar technology for projecting the speedometer onto the windshield for years. It allows drivers drive more safely by providing critical information without forcing them to take their eyes off of the road. As AR continued to mature, it has grown into a technology that works seamlessly with the physical world, leading to exciting opportunities in areas as diverse as gaming, marketing, manufacturing, and retail, just to name a few.

Virtual Reality differs from AR in a few key areas. First, VR seeks to not just enhance reality, but to recreate reality in an immersive environment. To accomplish this, users are often separated

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