Client Magnets: How to Attract and Win More Clients
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About this ebook
Free video training for creatives and designers - get the 5 step system I've been developing for the past 9 years: newedgemarketing.co.uk/roadmap (just copy and paste into your browser)
Client Magnets are what bring clients to YOU.
They're an irresistible force that draw clients to your website - through the promise of getting great valuable content and earning their trust. That's what it's all about, after all - building meaningful relationships with your prospects.
9 Years in the making...
I’ve been developing this process now for the past 9 years. Following hundreds of hours, reading, researching, studying and testing.
Were there mistakes? Uh...yep. Hundreds of hours spent on strategies that flat out didn’t work.
But guess what? Eventually success started to happen. And I was able to generate and convert leads into opportunities on a consistent basis.
Want to know the best part?
I could replicate it in any creative service based business I tested it in.
Then one day, while helping a friend implement these steps into his small branding agency, I realised something: the exact client development framework I developed could benefit other creative business owners... And I decided to share it for the first time ever.
I’ve designed this system for owners of creative services businesses including, Graphic Designers, Branding Agencies, Web Designers, Photographers, Interior Designers, Industrial Designers, Copy-writers, Production Companies and more.
What Client Magnets Can do for You:
- Learn how to generate quality leads on a broad scale.
- Discover exactly how to educate, nurture and earn your prospects trust.
- The one piece of content you can create in a day or less to generate leads - on autopilot.
- Learn how to create an irresistible offer to convert leads into opportunities.
- Create consistent new business opportunities, knowing that the next one is simply a matter of repeating the process you’ve now mastered.
How?
It's all about generating leads on a broad scale and nurturing them through email marketing whilst slowly introducing them them to free and low cost offers to turn visitors into leads, leads into opportunities and opportunities into clients.
Download this ebook now to find out how... in addition to this ebook you will also get:
- Access to my FREE client development cheat sheet.
- Email swipe file - all the copy you’ll need to create your first follow up series.
- An editable PDF worksheet - design your own client development system.
- Ready made client development formulas for every creative discipline.
- Get the chance to get all of your burning questions answered personally by me.
To your success!
Stephen Mayall
Stephen Mayall is marketing consultant, coach and founder of New Edge Marketing. Where he helps creatives, designers and freelancers generate more leads, create more opportunities and win more clients. A marketer by day and writer by night, he is loathe to talk about himself in the third person, but can be persuaded to do so on occasion.But perhaps the first thing you should know about him, is he wasn’t always destined for a career in marketing. In fact, he graduated in design and spent the first ten years of his career working for creative agencies in London and Sydney. He did the usual things, and for the most part loved the work and the agencies he worked for.Eventually he moved into client services and had some responsibility for sales and marketing. It was there he began to see first hand how hard it is for a creative business to produce consistent results from their current business model.Stephen spent the next 9 years obsessively, reading, researching, studying and testing. He took the best of what he learnt tweeted it and put his own spin on it. Then one day, while helping a friend implement these steps into his small branding agency, he realised something: the exact client development framework he developed could benefit other creative business owners... And he decided to share it for the first time ever.
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Book preview
Client Magnets - Stephen Mayall
Client Magnets
Copyright 2016 Stephen Mayall
Published by Stephen Mayall at Smashwords
Smashwords Edition License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.
Table of Contents
Disclaimer
Your Client Development Roadmap
Title Page
Introduction
Client Development for Creatives
About
What Are Client Magnets?
Attract the Interest of Potential Clients
Capture Leads
Capture Leads: Free With Mailchimp
Educate and Build Trust
Getting Started with Promotion
Optimising your Website
Facebook and LinkedIn Groups
Final Points
Got Questions? Get Them Answered Here
FREE PDF Version
Disclaimer
While every effort has been made to accurately represent how to generate leads and improve sales, there is no guarantee that you will earn any money. Any product that tells you otherwise is lying. Even though I have tested these strategies in many creatives verticals and businesses there is never any guarantee.
Your Client Development Roadmap
FREE CHEAT SHEET - Your client development roadmap, discover exactly how to generate and convert more quality leads into opportunities and clients.
Additional bonus content includes ready-made marketing funnels for every creative discipline, an editable worksheet and email swipe file, copy-paste email templates for each email in the series.
Get your free cheat sheet here:
http://www.newedgemarketing.co.uk/roadmap
See you inside!
Steve
Client Magnets
How to Attract, Nurture and Win More
Introduction
Why is marketing a creative business so hard?
There is a reason you are reading this book. Like countless other creative business owners, you want to understand how to bring more consistency to your marketing and more control to your business.
Over the past 9 years I have worked with business owners from all creative disciplines, (including, graphic designers, branding agencies, web designers, industrial designers, interior designers, advertising agencies, production companies and photographers). And without doubt the biggest question I hear is How can I win more clients, consistently?
It’s not hard to understand why. It really has to do with why you got started in the first place. The typical creative business