Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Growth Hacking Fundamentals: Real-world Uses Of Growth Hacking To Quickly Expand Your Customer Base
    Growth Hacking Fundamentals: Real-world Uses Of Growth Hacking To Quickly Expand Your Customer Base
    Growth Hacking Fundamentals: Real-world Uses Of Growth Hacking To Quickly Expand Your Customer Base
    Ebook97 pages1 hour

    Growth Hacking Fundamentals: Real-world Uses Of Growth Hacking To Quickly Expand Your Customer Base

    By Mark Nelson

    4.5/5

    ()

    Read preview

    About this ebook

    Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Learn what elements have to be in place for growth hacking to be successful, including site analytics, a great landing page, an understanding of the funnel, and a solid testing plan. Author then explains typical growth-hacking opportunities as well as strategies for generating an audience via SEO, influencers, content marketing, social-media engagements, advertising, current events, and more.

    The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth

    LanguageEnglish
    PublisherMark Nelson
    Release dateDec 24, 2016
    ISBN9781370790395
    Growth Hacking Fundamentals: Real-world Uses Of Growth Hacking To Quickly Expand Your Customer Base
    Author

    Mark Nelson

    Dr. Mark Nelson is a founding director of the Institute of Ecotechnics and has worked for several decades in closed ecological system research, ecological engineering, the restoration of damaged ecosystems, desert agriculture and orchardry, and wastewater recycling. He is Chairman and CEO of the Institute of Ecotechnics, a U.K. and U.S. non-profit organization, which consults to several demonstration projects working in challenging biomes around the world as well as Vice Chairman of Global Ecotechnics Corp. and head of Wastewater Gardens International.

    Read more from Mark Nelson

    Related to Growth Hacking Fundamentals

    Related ebooks

    Business Development For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      Decoding Growth

      Oct 15, 2018

      Decoding Growth
      2 min read

    • Article

      The Tools Of Attention

      May 15, 2019

      The technology of the day is of vital importance to marketers. It doesn’t just define how we make what we sell, it defines how we connect with those we sell to. Modern marketing has only been around for a little over 100 years. What many believe to b

      4 min read

    • Article

      Building a Movement, Building a Brand

      Nov 2, 2021

      Earning a spot on the Inc. 5000 is always an achievement. But the bigger you get, the harder it is to pull it off. POWERHOME SOLAR’s latest Inc. 5000 win–its fourth to date-may be the most impressive yet. The leading solar company grew from $35 milli

      1 min read

    • Article

      Turbocharge Your Marketing Strategy

      Aug 5, 2019

      These days, the marketing playbook for any innovative company looking to scale must include automation, AI, and machine learning. The rapid data analysis and subsequent predictive algorithms that machine learning allows is a sure-fire way to reach ne

      2 min read

    • Article

      Creating Your Digital Business Model

      Jan 1, 2019

      You have said that digital transformation is actually not about technology. Please explain. It’s really about change — and technology is just one aspect of that change. Before the internet, businesses operated primarily in a physical world of place,

      7 min read

    • Article

      How To Lead The Market In CX

      Feb 11, 2018

      Great customer experiences don’t happen by accident. They require a vision, a plan and flawless cross functional execution. In Avanade’s ‘Is your customer experience making an impact or not?’ this plan is broken down into a three-step ‘CX Trek’ of di

      3 min read

    • Article

      How To Beat Price-focused Competitors

      Apr 22, 2019

      SO YOU’VE GOT a good share of your market. Your business is ticking along nicely, revenue is increasing, and profit is too. You’re feeling pretty great about your success so far. Then along comes an overseas competitor, with big buying power, a hefty

      2 min read

    • Article

      The Future Of Martech

      Dec 8, 2021

      ACCESSING ACCURATE CUSTOMER DATA HAS BECOME A POWERFUL TOOL FOR MARKETERS AS THEY ENGAGE CUSTOMERS AT A MORE PERSONAL LEVEL. HOW ARE YOU ANTICIPATING THIS NEED FOR DATA WILL GROW IN THE NEXT FIVE YEARS? AND WHAT’S THE CORRELATION WITH OVERALL ROI? Br

      2 min read

    Related categories

    Reviews for Growth Hacking Fundamentals

    4.5/5

    3 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Growth Hacking Fundamentals - Mark Nelson

      Growth Hacking Fundamentals

      Real-world uses of growth hacking to quickly expand your customer base.

      By: Mark Nelson

      Copyright

      Copyright © 2016 by [buysoak]. All Rights Reserved

      No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews.

      buysoak@gmail.com

      www.buysoak.co.uk

      Disclaimer

      This ebook has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this ebook provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.

      The purpose of this ebook is to educate. The author and the publisher do not warrant that the information contained in this ebook is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.

      Contents

      Growth Hacking Fundamentals

      Disclaimer

      Introduction

      Welcome

      1.Fundamentals of Growth Hacking

      What is growth hacking

      What makes a great growth hacker

      The process of growth hacking

      Understanding the funnel

      2.Developing plan for Growth

      Understanding your customer

      Understanding your product

      Identifying your core strengths

      Setting up your tracking and analytics

      3.Preparing for Growth

      Integrate remarketing

      Build an incredible experience

      Evaluate your fit

      Leverage your customers

      Retain your existing users

      4.Planning Clear Tests

      What is A/B testing?

      Data-Driven growth hacks

      Handling failed experiments

      5. Choosing Your Growth Hack

      Finding your opportunity

      Staying focused

      Researching your competition

      6. Generate Your Audience

      Identify core influencers

      Unlock virality

      Taking a less-direct approach

      A look at research tools

      7. Incentivize Your Users

      Creating an incentive strategy

      Exclusivity as an incentive

      Social-currency incentives

      8.Generating Growth Moments

      Creating partnerships

      Consider walking the gray line

      API integrations

      9. Case Studies

      Introducing the case studies

      Airbnp

      Tinder

      Square

      JetBlue

      Uber

      Conclusion

      Wrapping Up

      Introduction

      Welcome

      welcome to Growth Hacking Fundamentals. In this course, we'll take a close look at how to identify and leverage opportunities in the market to grow your business. I'll provide you with the high-level concepts necessary to adopt the mindset of a growth hacker, and understand the methodology behind it. Throughout each chapter, I'll provide you with an understanding of why growth hacks work, when they don't work, and what steps to take before you get started. We'll also go beyond the concepts, and take a look at companies who have successfully implemented growth hacking into their marketing efforts.

      Now, this course isn't going to give you an exact list of what to do, or a clearly-defined formula to follow. Growth hacking requires your own individual creativity, and unique perspective as it relates to your industry. So, instead I'll be giving you a look into the world of growth hacking so you can find inspiration, and adopt the right mindset to find success. Let's get started.

      1.Fundamentals of Growth Hacking

      What is growth hacking

      - Growth hacking is a fairly modern term. It was coined by successful entrepreneur Sean Ellis in 2010 through a blog post. There, he defined a growth hacker as a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth. The truth is growth hacking has been happening for a lot longer than that. We just didn't have a term to describe it. Growth hacking is really about exploiting information or users to generate impressive and often mind-boggling gains in traffic, revenue, or users.

      A growth hack is typically very limited in scope. It can be very small and a very specific idea. I heard a great example of a growth hack from Adam Penenburg, Journalism Professor at NYU. He shared a story from the founders of Hotmail.com, a free email service that was launched in 1996. The founders were debating how to spread the word of their new venture. They could put ads on billboards, in magazines, or on the radio, but that would've been expensive, and those costs didn't make sense given that Hotmail was free. So they decided to put a default signature line at the bottom of every email.

      It read something to the effect of get your free email at Hotmail with a link back to their site. They essentially turned their users into advertisers. Within seven months, they had over two million users. Thirty months and they were at 30 million users. It was a risky idea but the data supported the growth. At its core, growth hacking is about forgetting the rules of traditional marketing and hyper-focusing on a core piece of your business. You'll work with only what is measurable and relentlessly pursue growth by making data-driven decisions.

      Let's look at it another way. If we peel away the buzzword, what we're essentially talking about is data-driven, lean marketing. We're focusing on low-cost and innovative approaches that aren't decided by instinct or a gut reaction. This style of marketing requires selecting an area you want to grow, and then designing a specific strategy that is easily measurable. Growth hacking uses data to understand what's working and what's failing. Now at a service level, that sounds a lot like traditional marketing, but we're going beyond conversion rates, beyond brand mentions, and even beyond how many likes your Facebook page has.

      The type of information central to growth hacking is often centered around the product experience. Why are users clicking certain buttons? What

      Enjoying the preview?
      Page 1 of 1