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    The Wildix Code
    The Wildix Code
    The Wildix Code
    Ebook93 pages1 hour

    The Wildix Code

    By Emiliano Tomasoni and Laura Piaz

    ()

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    About this ebook

    Why write a book on the history of a company? First of all, because a business is made up of people and these people bring with them tales which, if narrated, are good for the community. These stories are examples of how, regardless of the suffering, the delusions, the fights, the dejection, man is able to react, and to build a dream (such as a company), even in the case of “you will never make it”. This book tells of the creation of Wildix, a company producing communication systems (PBX and collaboration software), a brand which today can count more than 8000 installations all over Europe, among which all of the Italian motorway toll booths and all of the H&M stores in France.
    LanguageEnglish
    PublisherWildix EE OÜ
    Release dateMar 14, 2017
    ISBN9788826038759
    The Wildix Code

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      Book preview

      The Wildix Code - Emiliano Tomasoni

      clients.

      Introduction

      Why write a book on the history of a company?

      First of all, because a business is made up of people and these people bring with them tales which, if narrated, are good for the community.

      These stories are examples of how, regardless of the suffering, the delusions, the fights, the dejection, man is able to react, and to build a dream (such as a company), even in the case of you will never make it.

      Read the story of how the famous Baci Perugina came to be or how Henry Ford conceived his first automobile and you will discover two unexpectedly compelling tales.

      The story that I will tell you in this book is an adventurous story where we will be able to examine, in random order, a diplomatic crisis among the Jewish and Armenian communities, an elopement, busy elevators, flash cards scattered all over the Milan-Rome motorway, magnesium therapy, blue blood and much more...

      This book tells of the creation of Wildix, a company producing communication systems (PBX and collaboration software), a brand which today can count more than 8000 installations all over Europe, among which all of the Italian motorway toll booths and all of the H&M stores in France. This book is the result of interviews which l carried out with the main protagonists of the events and l will tell you how it happened.

      I went to Tallinn to meet with the Osler brothers, the founders of Wildix, with a recorder and a list of questions. But when you are interviewed, in an office, with a desk in front of you and the computer turned on, you are inhibited, you answer the questions coldly, in chronological order, purging them of light, fun anecdotes because you do not consider them appropriate for a business biography. But it was specifically those details that l wanted. So l decided to change location and we went out looking for a pub, knowing that Stefano is a Guinness enthusiast (anyone who knows him is well aware of this).

      So, as it often happens to find solutions to problems in front of a coffee machine, and not during hours and hours of meetings, in the same way, with a few pints of Guinness, in a formal setting, I was able to obtain some of those stories that l wanted and immortalize them in my recorder.

      I have omitted some of the stories (for various reasons), but all of the facts and the people here included and described are real, even if inserted in an almost fictional frame of narration.

      At the pub there was a great deal of chaos, including a little girl who would not stop crying and the European football championships on TV complete with all of the cheering as each goal was scored—sound effects l had to ignore, with much difficulty at times, while replaying my recordings, but which also managed to get a few smiles out of me because of the exceptionality of the situation.

      Here is the story of Wildix.

      The two leading figures of our story.

      Stefano Osler, was born in 1975. He is an information technology enthusiast who was hooked as a child. At the age of 11 his parents buy him a computer (a Philips MSX, with Microsoft BASIC operating system).

      He quickly becomes interested in programming and creates a type of software to manage the inventory of the stock of a grocery store owned by the father of a classmate of his (receiving at this time his first earnings of 5,000 Italian Lire).

      One of his quotes: when I was a kid, I developed a passion for information technology because l had understood that the computer, contrary to human beings, was the only object that did exactly what it was told to.

      Dimitri Osler, was born in 1982. With a degree in lnformation Technology acquired in Trento in 2003, he has always been an IT and Open Source enthusiast. After finishing high school, he began working as a systems analyst substituting expensive and complex Windows based infrastructures with Linux at StarSystem company. While attending university he becomes quite interested in communication systems and he begins to experiment with software like Asterisk, SER, Kamailio, he participates in the development of Callweaver for which he writes updates and applications. The idea to create Wildix and the core of the system was born out of this experience.

      When the Wildix project gets underway in Ukraine, he concentrates more and more on the strategic vision of the company and the management of the development team and he moves to Odessa, where he spends most of the year. He learns Russian and today speaks it fluently. With the start of production in China, Taiwan and Canada he works assiduously on the realization of media gateways, phones and other equipment based on Linux, collaborating with various work teams.

      Chapter 1 – A Guinness makes the difference

      There is a driving force more powerful than steam, electricity and nuclear power: the will.

      Albert Einstein

      Not everyone knows that Guinness, the famous beer, was tapped for the first time in 1759 in Celbridge, a city located 23 kilometers from Dublin.

      It was invented by Arthur Guinness, born in 1725, an entrepreneur who decided to dive into the beer business and who married Olivia Whitmore, with whom he had no less than 21 children. Guinness is a special beer, with its brownish

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