Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns
()
About this ebook
The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations.
Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.
Related to Complete Guide to Internet Publicity
Related ebooks
Take Action!: A Guide to Active Citizenship Rating: 0 out of 5 stars0 ratingsConvert!: Designing Web Sites to Increase Traffic and Conversion Rating: 4 out of 5 stars4/5Internet Prophets: The World's Leading Experts Reveal How to Profit Online Rating: 5 out of 5 stars5/5The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life Rating: 0 out of 5 stars0 ratingsBeyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video Rating: 0 out of 5 stars0 ratingsThe Four Lenses of Innovation: A Power Tool for Creative Thinking Rating: 1 out of 5 stars1/5IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations Rating: 0 out of 5 stars0 ratingsBecome the Real Deal: The Proven Path to Influence and Executive Presence Rating: 0 out of 5 stars0 ratingsMarketing to the Social Web: How Digital Customer Communities Build Your Business Rating: 3 out of 5 stars3/5Visual Basic 2008 For Dummies Rating: 4 out of 5 stars4/5The 7 Irrefutable Rules of Small Business Growth Rating: 0 out of 5 stars0 ratingsEverywhere: Comprehensive Digital Business Strategy for the Social Media Era Rating: 4 out of 5 stars4/5Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online Rating: 3 out of 5 stars3/5Social Media Survivor: The Journey of the President and Ceo of Involver Rating: 0 out of 5 stars0 ratingsDisciplined Dreaming: A Proven System to Drive Breakthrough Creativity Rating: 3 out of 5 stars3/5Catalyst Content: How to Create a World-Class Piece of Thought Leadership in Less Than 10 Minutes and Leverage it 99 Ways Rating: 0 out of 5 stars0 ratingsBusiness Intelligence For Dummies Rating: 3 out of 5 stars3/531 Days to Millionaire Marketing Miracles: Attract More Leads, Get More Clients, and Make More Sales Rating: 4 out of 5 stars4/5Connect!: A Guide to a New Way of Working from GigaOM's Web Worker Daily Rating: 3 out of 5 stars3/5The ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company Rating: 0 out of 5 stars0 ratingsThe Business Model Innovation Factory: How to Stay Relevant When The World is Changing Rating: 0 out of 5 stars0 ratingsDotNetNuke For Dummies Rating: 4 out of 5 stars4/5Data Analysis Using SQL and Excel Rating: 3 out of 5 stars3/5The Anywhere Leader: How to Lead and Succeed in Any Business Environment Rating: 0 out of 5 stars0 ratingsUnleashing the Power of PR: A Contrarian's Guide to Marketing and Communication Rating: 0 out of 5 stars0 ratingsCreative Memories: The 10 Timeless Principles Behind the Company that Pioneered the Scrapbooking Industry Rating: 4 out of 5 stars4/5New Product Development For Dummies Rating: 5 out of 5 stars5/5
Internet & Web For You
More Porn - Faster!: 50 Tips & Tools for Faster and More Efficient Porn Browsing Rating: 3 out of 5 stars3/5Beginner's Guide To Starting An Etsy Print-On-Demand Shop Rating: 0 out of 5 stars0 ratingsGrokking Algorithms: An illustrated guide for programmers and other curious people Rating: 4 out of 5 stars4/5The $1,000,000 Web Designer Guide: A Practical Guide for Wealth and Freedom as an Online Freelancer Rating: 5 out of 5 stars5/5Wireless Hacking 101 Rating: 4 out of 5 stars4/5Coding For Dummies Rating: 5 out of 5 stars5/5Introduction to Internet Scams and Fraud: Credit Card Theft, Work-At-Home Scams and Lottery Scams Rating: 4 out of 5 stars4/5The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions Rating: 4 out of 5 stars4/5Hacking : The Ultimate Comprehensive Step-By-Step Guide to the Basics of Ethical Hacking Rating: 5 out of 5 stars5/5Cybersecurity For Dummies Rating: 4 out of 5 stars4/5Tor and the Dark Art of Anonymity Rating: 5 out of 5 stars5/5Coding All-in-One For Dummies Rating: 4 out of 5 stars4/5The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell Rating: 5 out of 5 stars5/5SEO For Dummies Rating: 4 out of 5 stars4/5How To Make Money Blogging: How I Replaced My Day-Job With My Blog and How You Can Start A Blog Today Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5200+ Ways to Protect Your Privacy: Simple Ways to Prevent Hacks and Protect Your Privacy--On and Offline Rating: 0 out of 5 stars0 ratingsThe Beginner's Affiliate Marketing Blueprint Rating: 4 out of 5 stars4/5Social Engineering: The Science of Human Hacking Rating: 3 out of 5 stars3/5The Internet Is Not What You Think It Is: A History, a Philosophy, a Warning Rating: 4 out of 5 stars4/5Podcasting For Dummies Rating: 4 out of 5 stars4/5How to Destroy Surveillance Capitalism Rating: 4 out of 5 stars4/5The Cyber Attack Survival Manual: Tools for Surviving Everything from Identity Theft to the Digital Apocalypse Rating: 0 out of 5 stars0 ratingsHow To Start A Podcast Rating: 4 out of 5 stars4/5
Reviews for Complete Guide to Internet Publicity
0 ratings0 reviews