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    Blunders in International Business
    Unavailable
    Blunders in International Business
    Unavailable
    Blunders in International Business
    Ebook153 pages2 hours

    Blunders in International Business

    By David A. Ricks

    5/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
    • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
    • Conserves its well-liked, concise format.
    • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
    LanguageEnglish
    PublisherWiley
    Release dateFeb 9, 2009
    ISBN9781405153171
    Unavailable
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