Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas
By Doug Hall
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Reviews for Jump Start Your Marketing Brain
2 ratings2 reviews
- Rating: 5 out of 5 stars5/5This book is break down into two parts. Part 1 talks about marketing and the second part about creating ideas. The book is full of practical guides to stimulate ideas. The marketing section primarily talks about three laws 1. Overt benefit 2. Real reason to Believe 3. Dramatic Difference. The book elaborate on these core principles. It's a good book stimulates ones thoughts.
- Rating: 5 out of 5 stars5/5A very entertaining book. Very practical. Really stimulates so much thinking. Is really written from a coaching standpoint. Strong foundation. Mr. Hall has done some really good work with this book. I highly recommend.
Book preview
Jump Start Your Marketing Brain - Doug Hall
{ 1 }
CHAPTER ONE
MARKETING
STRATEGY
In the spring of 2004, I debated Sergio Zyman, author of the foreword to this book. We conducted a debate in Boston entitled Marketing Mayhem on the importance of smart strategy vs. big ideas. It was billed as Sergio Zyman the Armani-wearing Mexican
versus Doug Hall, the Jimmy Buffet–wearing Canadian.
I defended the power of big ideas and stated that when gurus
like Sergio bring their strategic tablets down from their lofty mountains, nothing happens until they’re translated—if they can be translated at all—into a customer-relevant big idea.
Sergio defended the power of marketing strategy and argued that without strategic discipline, touchy-feely
creativity is a waste of time.
Following numerous jabs and pokes, including a healthy discussion on Sergio’s strategic misfortune introducing New Coke,
we came to the conclusion that no matter how hard we tried to defend our singular positions, STRATEGY and the IDEA are of EQUAL importance.
Great strategy not translated into a compelling marketing message is just as ineffective as a great message that lacks strategic