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    The Retail Experiment: Five Proven Strategies to Engage & Excite Customers Through in-Store Experience
    Unavailable
    The Retail Experiment: Five Proven Strategies to Engage & Excite Customers Through in-Store Experience
    Unavailable
    The Retail Experiment: Five Proven Strategies to Engage & Excite Customers Through in-Store Experience
    Ebook293 pages3 hours

    The Retail Experiment: Five Proven Strategies to Engage & Excite Customers Through in-Store Experience

    By Amy Roche

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Have you been spending more than ever on marketing, but feel like your customers are responding less?
    Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn’t seem to be enough? Do you know the retail environment has changed, but you’re not sure how to respond?
    Customers across all industries have changed dramatically in recent years, but many retailers have failed to connect with or
    understand these new shoppers. Retailers who can’t empathise and respond to their new problems will be quickly left behind.
    In this groundbreaking book about winning back the modern customer, Amy Roche describes the ‘experiments’ she performed in her own retail store. In The Retail Experiment you’ll learn how to:
    • leave behind old retail methods and mindsets that no longer work
    • understand, value and engage with the modern customer
    • evaluate and capitalise on the changed shopping environment
    • market to and communicate with customers in fresh new ways
    • make your store an exciting place to visit
    • appeal to the emotions of your customers
    • successfully position your business in the ‘experience economy’.
    Amy examines winning tactics, pitfalls and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales and overall engagement.
    LanguageEnglish
    PublisherBookBaby
    Release dateOct 12, 2017
    ISBN9781925648300
    Unavailable
    The Retail Experiment: Five Proven Strategies to Engage & Excite Customers Through in-Store Experience

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