“I don’t think 50% of businesses need to fail. There are principles and processes you can employ to build an unstoppable business.” — Brian Buffini More than half of small businesses fail within five years of starting. Small business owners sacrifice a lot to build a business—time with family, exercise and their personal finances. Why do they do it? It’s simple: They love what they do. In this episode, Brian shares seven timeless tips for building an unstoppable business that apply to all industries. You’ll learn how to define what’s unique about your product or service, the importance of belief and why it’s vital to create a community of advocates for your business. Whether you lead a small business or are thinking about starting one, this episode will give you the tools you need build a lasting business.   Statistics from Today’s Show 50% of small businesses fail within 5 years Source: Gallup, October 23, 2014   Inspirational quotes from today’s interview: “Find something you love and you’ll never work a day in your life.” — Brian Buffini “I feel like I haven’t worked in a long time because I love what I do. Our mission at our company is to impact and improve the lives of people. That’s what I get to do every day—improve people’s lives.” — Brian Buffini “I don’t love everything about what I do. Do something you love, but don’t expect to love every part of it.” — Brian Buffini “At the end of the day, does the essence of what you do for a living float your boat?” — Brian Buffini “Match your uniqueness with the needs of your customer.” — Brian Buffini “Ancora Imparo—I am still learning.” — Michelangelo “Without promotion something terrible happens—nothing.” — PT Barnum “People follow the path of the strongest conviction.” — Brian Buffini “Facts tell; stories sell. Tell the facts with stories.” — Brian Buffini “Nothing great was ever achieved without enthusiasm.” — Ralph Waldo Emerson “To be a champ you have to believe in yourself when no one else will.” — Sugar Ray Robinson “I’ve never worked a day in my life without selling. When I believe in something, I sell it and I sell it hard.” — Estée Lauder “You have to believe that if you do such a great job for your customers, they’ll tell their friends.” — Brian Buffini “You’ll never build a phenomenal business unless your customers become your advocates and raving fans.” — Brian Buffini “Do what you do so well they’ll want to see it again and bring their friends.” — Walt Disney “Can you put your name to that?” — Harry Buffini “When a man is out of sight, it is not too long before he is out of mind.” — Victor Hugo “Strive not to be a success but to be of value.” — Albert Einstein “When people are consistent, you trust them.” — Brian Buffini “Call it a client, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.” — Jane Howard   Connect with Brian Buffini http://www.brianbuffini.com Facebook: https://www.facebook.com/brianbuffini Twitter: https://twitter.com/brianbuffini Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave. http://www.broguewave.com http://www.facebook.com/broguewave