Katie Richardson is known for her resourcefulness and clean, minimal design. Her company Puj (pronounced like “pudge”) focuses on “simplifying parenthood” with easy-to-use products for parents. In a few short years, Puj has expanded to 20 countries. Her products have been featured in publications like Parenting, Fit Pregnancy, Pregnancy & Newborn and the Daily Candy. Her innovative, fold-able infant bathtub, the Puj Tub, was awarded by Pregnancy & Newborn Magazine as the #1 Baby Product of 2010. It’s also been featured on the Rachel Ray Show and The Ellen DeGeneres Show.