Storytelling to engage customers and investors to launch and grow your small business with Jeff Loehr. Jeff is a business owner, speaker, consultant and investor, and the founder of Engage - a consulting firm which helps businesses with how to engage their market. Jeff shares his personal journey and insights on for to use effective storytelling to launch and grow a small business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)