• book

From the Publisher

The fun and friendly guide on getting the most value out of yourAdWords campaigns, now updated!

Google AdWords is a unique tool that allows you to set your ownbudget and create ads and choose keywords that are specificallyrelated to your business. This handy guide walks you through thenewest tips, tricks, and techniques for maximizing your AdWordscampaign. Presenting coverage that is nearly entirely rewritten orrevised, this practical guide adds chapters on topics such as adextensions, feeds for e-commerce, mobile advertising, advanced adwriting, and the new Google display network. In addition, theauthor provides updates that reflect helpful new bestpractices.

Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions,feeds for e-commerce, mobile advertising, advanced ad writing, andmore Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing pagestructure, and ad group structure Reviews new, free tools included in AdWords as well as new andimproved third-party tools

With this handy reference by your side, you'll discover the bestway to make a Google AdWords campaign to work for you!

Topics: Advertising, The Internet, Computer Programming, Prescriptive, Informative, and How-To Guides

Published: Wiley on
ISBN: 9781118230244
List price: $24.99
Read on Scribd mobile: iPhone, iPad and Android.
Availability for Google AdWords For Dummies
With a 30 day free trial you can read online for free
  1. This book can be read on up to 6 mobile devices.

Related Articles

Ad Age
2 min read

BSSP Resigns BMW Mini Account After More Than 11 Years

After 11 and-a-half years with the brand, Butler Shine Stern & Partners has resigned as U.S. advertising agency for BMW's Mini, a move that comes ahead of the automaker's upcoming creative review. BSSP, which participated in the last review and retained the business, has "initiated the termination clause in its contract" ahead of another anticipated review, according to a statement from the agency. During the most recent review in 2012, BSSP was up against Via, BBH and Fitzgerald in the pitch, Ad Age previously reported. The statement said that BMW's "aggressive cost-cutting and procurement-ma
Ad Age
3 min read

Digital Advertisers Bought More Varieties of Data in 2016

There's an incomprehensible amount of audience data flowing around the digital ad market, and a new report suggests advertisers are investing more money to layer data onto their ad buys. They're selective about it, though. In 2016, for example, CPG and retail brands sought after consumer profile data about urban families. Compared to other types of advertisers, more automotive, telco, retail and finance advertisers bought audience data showing what brands people own or are interested in. And half of the data representing b-to-b audiences was bought by electronics and computer brands. According
2 min read

6 Innovative Ways to Attract New Customers

Attracting new customers is no easy task. However, there are certain new and innovative strategies you can employ to make your business stand out from the rest. Here are six different strategies you can use to start gaining new customers.  "We form strategic alliances with businesses related to but not directly competing in our space who can refer us customers. If we are not able to send customers in their direction, we figure out a way to be beneficial, whether that be by helping get their kid an internship or donating to causes they care about." -- Evan Powell, co-founder, Key Transitions, L