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CHIN LC PHT TRIN CA VIETTEL TI HAITI Nhm: 1 Thnh vin: 1. Ng Khc Dng 2. H Th Ho 3. Nguyn Th Nhung 4.

Nguyn Th Thanh Huyn 5. Nguyn Th Huyn 6. Nguyn Th Ti 7. Bi Phng Nhung 8. V Th Qunh M 9. Nguyn Th Hng 10. Nguyn Th Thanh Xun

OUTLINE: PHN 1: Lch s hnh thnh v pht trin ca Viettel 1.1. Gii thiu chung v Tng cng ty Vin thng Qun i Viettel 1.1.1. S mnh 1.1.2. Mc tiu v chin lc pht trin 1.1.3. Thnh tu 1.1.4. S t chc
1.1.5. Vn ha Viettel

1.2.

Lnh vc kinh doanh ca cng ty v cc hot ng marketing. 1.2.1. Ti Vit Nam 1.2.2. Ti Lo, Campucchia..

PHN 2: Chin lc pht trin ca Viettel ti Haiti. 2.1.Khi qut v tnh hnh chung v th trng vin thng Haiti. 2.1.1. Tnh hnh kinh t, chnh tr, x hi,.. 2.1.2. Mi trng kinh doanh Haiti
-

C hi. Thch thc.

2.1.3. Thc trng

2.2.

Thc trng chin lc thm nhp th trng HAITI ca Viettel. 2.2.1. L do chn Haiti.

2.2.2. Phng thc, thc trng ti Haiti. 2.3.Tnh hnh hot ng hin ti ca Vietel ti HAITI. PHN 3: nh gi chin lc xm nhp th trng Haiti. 3.1. 3.2. 3.3. nh gi chung: SWOT. xut: iu kin hn ch khc phc. Kt lun + Bi hc kinh nghim.

PHN 1: Lch s hnh thnh v pht trin ca Viettel 1.3. Gii thiu chung v Tng cng ty Vin thng Qun i Viettel Tr s giao dch: S 1, Giang Vn Minh, Kim M, Ba nh, H Ni. in thoi: 04. 62556789 Fax: 04. 62996789 Email: gopy@viettel.com.vn Website: www.viettel.com.vn Tn c quan sng lp: B Quc phng

Tp on Vin thng Qun i c thnh lp theo quyt nh 2097/2009/Q-TTg ca Th tng Chnh ph k vo ngy 14/12/2009, l doanh nghip kinh t quc phng 100% vn nh nc vi s vn iu l 50.000 t ng, c t cch php nhn, c con du, biu tng v iu l t chc ring. 1.3.1. S mnh tm nhn ca Viettel: Quan im pht trin: Kt hp cht ch kinh t vi quc phng u t vo c s h tng Kinh doanh nh hng khch hng Pht trin mnh, lin tc ci tin n nh Ly con ngi lm yu t ct li Tm nhin thng hiu ca Viettel:

Tm nhn thng hiu ca Viettel ngn gn nhng th hin s tn trng khch hng v s quan tm lng nghe ca Viettel: Hy ni theo cch ca bn(Say it your way).

Mi khch hng l mt con ngi mt c th ring bit cn c tn trng, quan tm, v lng nghe, thu hiu v phc v mt cch ring bit, lin tc i mi, cng khch hng sng to ra cch sn phm dch v ngy cng hon ho. Nn tng cho mt doanh nghip pht trin l x hi. Viettel cam kt u t cho x hi thng qua vic gn kt cc hot ng sn xut kinh doanh vi cc hot ng x hi, hot ng nhn o. Sn sng hp tc, chia s vi cc i tc kinh doanh cng pht trin. Chn thnh vi ng nghip, cng nhau gn b, gp sc xy dng mi nh chung Viettel. S mnh ca Viettel: Viettel lun lun bit quan tm, lng nghe v cm nhn, trn trng nhng kin ca nhng ngi nh nhng c th ring bit cc thnh vin ca cng ty, khch hng v i tc cng nhau a ra cc sn phm, dch v ngy cng hon ho. Trit l thng hiu: lun t ph, i u, tin phong, cng ngh mi, a sn phm, dch v cht lng tt; lin tc ci tin; lm vic v t duy c tnh cm, hot ng c trch nhim x hi, trung thc vi khch hng, chn thnh vi ng nghip. em nhng g tt nh ca Vit Nam ra nc ngoi. Viettel sinh ra t kh khn v vi tinh thn ca ngi lnh nn khng ngi i vo vng c a t thp. V kh khn nn Viettel m khng ng c v phi thc ngh cch nn s trng thnh hn. Viettel c trit l vn ha l vo ch cht tm ng sng, y l nhn thc quan trng ca Viettel. Gi tr ct li: Thc tin l tiu chun kim nghim chn l Trng thnh qua nhng thch thc v tht bi Thch ng nhanh l sc mnh cnh tranh Sng to l sc sng T duy h thng Kt hp ng ty Truyn thng v cch lm ngi lnh Viettel l ngi nh chung

1.3.2. Mc tiu v chin lc pht trin

Mc tiu:

Viettel ang t ra mc tiu cho hot ng u t ra nc ngoi l phi ly c giy php cc th trng 60-100 triu dn v doanh thu 600 triu USD t cc th trng ny. (Ngun: tru.html) Mt trong nhng nhim v quan trng ca Viettel l bo m cho thng tin qun s lun vng chc. Dch v bu chnh ca Viettel cn m bo pht hnh bo ch cho ton qun trn a bn ton quc. Viettel cn trc tip truyn bo Qun i nhn dn ti cc im in bo trn a bn ton quc, trn cc vng bo m kp thi, cht lng cao. (Ngun: http://vietbao.vn/Kinh-te/Viettel-va-muc-tieu-nha-cung-cap-dich-vu-di-dong-totnhat/70084298/87/) Chin lc pht trin: Trong s thnh cng ca Viettel, phi ni n s nng ng v vai tr quan trng ca marketing vi thng ip "Hy ni theo cch ca bn Khi c cu khu hiu Hy ni theo cch ca bn Say it your way, khng ai tin l mt slogan ca mt cng ty Vitnam bi n qu ty. Th nhng l slogan ca mt cng ty Vit Nam chnh hiu m cn l mt slogan ca mt cng ty ca qun i. Vi chin lc nng thn bao vy thnh th Viettel rt thnh cng v th nht, nh m in thoi di ng tr thnh th bnh dn. M nc mnh, gii bnh dn c ti 70% nng thn. Th hai, thnh ph ngi dng khng phn bit c s khc bit gia cc nh mng. Sau khi Viettel thnh cng ti nng thn ri th cc nh mng khc quay v nng thn lm. Vy l h chm hn Viettel t mt nm ri n hai nm. Sau khi cc nh mng khc v nng thn th Viettel li khng u t vo nng thn na m li quay li thnh ph lm. Khi mi ngi lm thnh ph th Viettel v nng thn. Khi mi ngi v nng thn th Viettel ra thnh ph. Qung co cng vy. Mi u cha c cng ty vin thng no lm qung co c. Viettel v mi ra i nn buc phi qung co, nn tr thnh c din trn truyn hnh. n khi cc nh mng khc nhn thc ra vai tr ca qung co, h http://www.viettel.com.vn/3-29-1-1544-Viettel-tap-trung-vao-chien-luoc-tu-

quay v lm qung co. Bn phi bit l c nhng cng ty m nm trc h chi 1 cho qung co, nm sau chi gp 15 ln. Vi thc t l qung co trn ngp nh vy th chng ti quyt nh khng lm qung co na, v c qung co thm th cng khng hiu qu. Viettel li quay v nng thn, thu nhng ng pht thanh x qung co v Viettel c ngy trn i pht thanh x, ch mt c 50 ngn. Khi nhiu ngi cho rng in thoi l cao cp, phi bn gi cao th Viettel li cho l bnh dn, bn cho bnh dn nn ch trng gi r. Hoc nhiu ngi quan nim rng in thoi l nhu cu ca ngi dng, h phi t tm n mnh nn ch m t ca hng thi, cn Viettel cho rng ri th trng s bo ha, mnh phi cn ti h, nn Viettel m tht nhiu ca hng, i l Viettel khp ni. thnh cng ca thng hiu Viettel, cn do hai nguyn nhn bao trm khc. l mt chin lc nh v v tiu ch tip cn kinh doanh v khch hng trc, v mnh sau. Chin lc nh v: gi thp, linh lot trong qung b hnh nh v c bit l c hn sch lc chm sc khch hng mt cch thn thin, tn tnh l mt chin lc kinh doanh rt ng n. y c th coi l cch nh v ti u nht cho mt mng di ng trong bi cnh th trng di ng VN cch y 2 - 3 nm (SFone tuy ra trc khng lm iu ny). Bn cnh chin lc nh v ng, Viettel cn th hin li t duy kinh doanh v khch hng trc, v mnh sau tuy cha m nt v t ti mc cao nhng to c s tin cy trong ngi tiu dng. Cc gi cc tnh c li cho khch hng, cc cch chm sc khch hng tt, cc tin ch mang li gi tr ngoi sinh cho khch hng nh chn s... tht s gp phn lm cho Viettel thnh cng hn. Mi khch hng l mt con ngi mt c th ring bit cn c tn trng, quan tm v lng nghe, thu hiu v phc v mt cch ring bit. Lin tc i mi, cng vi khch hng sng to ra cc sn phm dch v ngy cng hon ho. Nn tng cho mt doanh nghip pht trin l x hi. VIETTEL cam kt ti u t cho x hi thng qua vic gn kt cc hot ng sn xut kinh doanh vi cc

hot ng x hi, hot ng nhn o.Chn thnh vi ng nghip, cng nhau gn b, gp sc xy dng mi nh chung VIETTEL. Viettel l cng ty duy nht i vo tm tr khch hng vi 1 tng rt khc bit v c th ha vic phc v cc dch v vin thng v v s lng nghe nhu cu ca tng khch hng ti Vit Nam 1.3.3. Thnh tu ngoi. L mt mng di ng c a chung ti Campuchia. Trn th gii: Nm trong 100 thng hiu vin thng ln nht th gii. Lt vo top 20 nh mng ln nht th gii. Nh cung cp dch v ca nm ti th trng mi n trong h thng Gii thng Ti Vit Nam: S 1 v dch v di ng ti Vit Nam. S 1 v tc truyn dn cp quang Vit Nam. S 1 v mng li phn phi Vit Nam. S 1 v t ph k thut: Thu pht trn mt si quang. VoIP. S 3 v quy m tng i chm sc khch hng Vit Nam. Trong khu vc: L mt trong nhng doanh nghip vin thng Vit Nam u t trc tip ra nc

Frost&Sullivan Asia Pacific ICT Awards 2009. (Ngun: Tp on Vin thng Qun i. http://vi.wikipedia.org/wiki/T%E1%BA%ADp_ %C4%91o%C3%A0n_Vi%E1%BB%85n_th%C3%B4ng_Qu%C3%A2n_ %C4%91%E1%BB%99i#Nh.E1.BB.AFng_th.C3.A0nh_t.E1.BB.B1u. Ngy 20/10/2011) 1.3.4. S t chc

1.3.5. Vn ha Viettel

Thc tin l tiu chun kim nghim chn l. Trng thnh qua nhng thch thc & tht bi. Thch ng nhanh l sc mnh cnh tranh. Sng to l sc sng. T duy h thng. Kt hp ng Ty. Truyn thng & cch lm ngi lnh. Viettel l ngi nh chung.

Cch gi vn tt:

THC TIN - THCH THC THCH NG - SNG TO - H THNG Vn ha Viettel c duy tr v truyn b: Mi gi tr Vn ha VIETTEL u suy ngh v hnh ng nn u c chia thnh hai phn: Nhn thc v hnh ng. VIETTEL l mt trong nhng doanh nghip rt hay ni v nhn thc hay cn gi l t duy. Vi tt c mi ci cch th u phi ci cch t ci u, tc l nhn thc trc. Mt t chc th phi thng nht v nhn thc mi c th on kt, cng ch v cng hnh ng. Phng chm hnh ng l cch lm, c p dng ty giai on, quy m, iu kin c th. Trong b gi tr ct li, phn nhn thc c coi l l lun c c kt, khng thay i. Phn hnh ng cn c thay i lin tc, ngy hm nay phi lm khc ngy hm qua, nm sau phi lm khc nm trc. Lin tc lm khc l mt trong nhng yu t to nn thnh cng ca VIETTEL. Mc d c thc t rt sm nhng cho ti tn nhng thng u nm 2007, ngi VIETTEL mi tm ra cho mnh mt hng i trong vic xy dng Ngi nh chung VIETTEL khi tnh c c c cun sch Ngi khng l b nh. , tc gi cun sch cho rng nhng doanh nghip khng l l nhng doanh nghip c quy m khng ln nhng ng u v cht lng, dch v, sn phm. c c cht lng nh vy th cng ty phi to ra c s hi ho gia cng vic v cuc sng, ngha l nhn vin ca cng ty phi thy yu cng ty, coi cng ty l ngi nh ca mnh. V vi mt cng ty ln th vic coi mi mt phng, ban l ngi nh ca mnh, xy dng, vun p n cng chnh l cch lm cho ngi nh ln vng mnh. V ngi VIETTEL khi c ti cht cm thy tm c bi n gii c bi ton m by lu nay chng ta trn tr, tm ra gii php khi m VIETTEL ngy mt to ra, nguy c lai tp b gen ang rt cn k. Mi ngi i qua VIETTEL u mang n mt vin gch xy dng Ngi nh ngy cng to p, vng chi, hnh phc hn.

1.4.

Lnh vc kinh doanh ca cng ty v cc hot ng marketing

1.4.1. Ch yu ti Vit Nam: - Truyn dn; - Bu chnh; - Phn phi thit b u cui; - u t ti chnh; - Truyn thng; - u t Bt ng sn; - Xut nhp khu; - u t nc ngoi. Cc hot ng marketing: Viettel l mt trong nhng nh cung cp c nhiu sn phm v nhiu loi hnh dch v nht. Sn phm v dch v rt a dng. Viettel c nhng sn phm th hng ti i tng khch hng theo tui, c sn phm li hng ti i tng theo mc thu nhp. Khi th trng vin thng hi t n 8 nh cung cp dch v di ng: Vinaphone, Mobifone, Viettel, HT mobile, EVN Telecom, S-fone, Gtel mobile v Beeline th ngi ta vn thy c s khc bit ca Viettel. l: Doanh nghip c s lng thu bao di ng ln nht: S lng thu bao ca Viettel ln ti hn 20 triu thu bao, chim trn 40% th phn di ng. Doanh nghip c vng ph sng rng nht: Hin Viettel c khong 12.000 trm thu pht sng, khng ch ph sng ti cc thnh th m sng Viettel v su n vng nng thn, vng hi o xa xi. Thu bao di ng Viettel c th gi i bt c u, bt c thi im no u khng s b nghn. Doanh nghip c gi cc cnh tranh nht: gi cc Viettel cung cp rt hp dn. Nhng gi cc ca Viettel tht s hp dn v ph hp vi tng i tng khch hng. Bn thn nhn vin trc tng i gii p nh chng ta tht s hiu ngha ca tng sn phm Viettel ang cung cp trn th trng. Doanh nghip c gi cc hp dn nht: nhng gi cc nh Happy Zone, Homephone khng cc thu bao, Sumo sim hay Cha v con u l nhng gi cc khc bit m khng mt doanh nghip vin thng no c. Lnh vc kinh doanh: - Cung cp dch v Vin thng;

Bn cnh , Viettel cng l doanh nghip c nhng nhiu chng trnh gn lin vi nhng li ch to ln ca x hi hoc chnh sch nhn o, quan tm c bit n ngi ngho v tr em nht: vi quan im kinh doanh c trch nhim vi x hi, cc chng trnh nh Mng Internet cho b gio dc, hi ngh thoi cho B Y T, Viettel gip cho hng triu triu hc sinh, sinh vin v gio vin c c hi tip xc vi khoa hc cng ngh, nn tri thc hin i; cho cc bc s, y t v nhng ngi lm vic trong ngnh y d cch xa nhau hng nghn kilmet v mt a l vn c th m thoi, hi tho vi nhau v mt ca phu thut kh nh ang cng ngi ti mt hi trng vy.

Vn cha , hng nm, Viettel chi hng t ng ng h ngi ngho vi chng trnh c bit t chc cui nm: chng trnh ni vng tay ln. Ngoi ra, gn y nht, Viettel gp sc chung tay vi nhng ngi ho tm gy qu cho chng trnh Tri tim cho em nhm gip cho cc em b bnh tim bm sinh c c hi c phu thut c mt tri tim khe mnh hn.

Chnh sch u i u i v dch v: c phc v ring ti khu vc dnh cho khch hng VIP ti cc siu th Viettel trn ton quc, u tin tr li trc khi gi in tng i 19008198, hon chn cc, c ci t v th nghim cc dch v mi, min ph t cc Roaming u i v chi ph: Khch hng c th i im thnh tin tr vo cc/ti khon (i 1 im bng 20 ng), min gim cc ph khi s dng dch v cc dch v gi tr gia tng, nhn qu sinh nht hng nm..vv. c bit, vi th Hi vin Viettel Privilege, khch hng cn c gim gi khi s dng dch v ca cc i tc lin kt ca Viettel trn ton quc. Chc nng nh gi bn: Gi c l mt trong cc cng c thuc phi thc marketing m cng ty s dng t c mc tiu marketing ca mnh. Cc quyt nh v gi phi c phi hp vi nhng quyt nh v mu m, phn phi, c ng cho sn phm hnh thnh mt chng trnh marketing nht qun v c hiu qu. Nh chin lc nh gi bn ph hp, gi c dch v v cc sn phm ca Viettel c coi l cc k hp dn nh hin nay gip cho Viettel c th cnh tranh c cc i th ln.

1.4.2. Ti Lo, Campuchia: Viettel ti Lo: Unitel l thng hiu mi ca Viettel ti Lo. Chnh thc i vo hot ng t thng 4/2008, sau hn 1 nm i vo hot ng Unitel tr thnh nh khai thc vin thng hng u ti Lo. Hin Unitel chim ti 35% s lng trm BTS, 80% cc huyn c truyn dn quang, ph sng 3G trn ton lnh th Lo. Slogan ca Unitel: Brighter. Unitel ha hn em li cuc sng ti p, hnh phc cho ngi Lo c v ngha vt cht ln tinh thn. Unitel ha hn em li cuc sng ti p, hnh phc cho ngi Lo c v ngha vt cht ln tinh thn. y l l do Unitel chn nh v thng hiu kt ni lm giu thm cuc sng. Viettel ti Campuchia: Cng ty vin thng Metfone, chi nhnh ca Tp on Bu chnh Vin thng Qun i Vit Nam (Viettel) ti Campuchia, hot ng hiu qu trong nm 2010, vi doanh thu hn 160 triu USD, tng 2,8 ln so vi nm 2009. Vi doanh s trn, Metfone chim hn 73% tng doanh thu ca Tp on Viettel t cc d n kinh doanh quc t trong nm 2010. Hin nay, Metfone ng u trong s 8 nh cung cp dch v vin thng ti Campuchia v c s h tng k thut v s thu bao (chim 33% trong tng s 8,58 triu thu bao di ng Campuchia). Chnh thc i vo hot ng t thng 2/2009, Cng ty Metfone hin xy dng c mt h thng h tng k thut hin i v ph sng ti tt c 24 tnh thnh ca Campuchia, k c cc im o v rng ni xa xi. PHN 2: Chin lc pht trin ca Viettel ti Haiti. 2.1.Khi qut v tnh hnh chung v th trng vin thng Haiti. 2.1.1. Tnh hnh kinh t, chnh tr, x hi,.. Haiti tn chnh thc Cng ha Haiti - l mt quc gia vng bin Ca ri b ni ting Creole Haiti - v ting Php Chnh tr: bt n, bo ng, biu tnh din ra thng xuyn

X hi: mt an ninh, trm cp honh hnh Trn ng t ngy 12-1-2010 lm hng trm ngn ngi ti Haiti thit mng v nhiu ngi khc mt ht nh ca. iu ny khin tnh hnh an ninh ti Haiti xu i. (cho n nay Lin Hp Quc phi phi 1 lc lng 10.500 binh lnh lm nhim v gi gn an ninh ti Haiti)

Kinh t: Theo phn ln cc nh gi kinh t, Haiti l nc ngho nht chu M. Nc ny c GDP danh ngha 7,018 t USD trong nm 2009, vi GDP bnh qun u ngi 790 USD, mc khong 2 $ / ngi / ngy. 80% trong s 9,8 triu ngi dn Haiti vn sng trong cnh ngho i. Haiti by gi ng th trn . quc gia trong ch s pht trin con ngi ca Lin Hip Quc (2009). 2.1.2. Mi trng kinh doanh Haiti

a. Thch thc: Trn ng t ti t nht trong lch s nhn loi Haiti xy ra ch 3 ngy trc khi Viettel ti y k hp ng thnh lp lin doanh v vin thng. Trn ng t lch s ngy 12/1/2010 ph hy hon ton 90% cc cng trnh ln ca Haiti, th Port-au-Prince gn nh b san phng, hn 2 triu ngi lm vo cnh khng nh, cc mng vin thng u b sp v t lit hon ton. Vi Cng ty vin thng Teleco, n v m Viettel s mua 60% vn thnh lp lin doanh, hn 80% h tng b ph hy hon ton. Trc khi v ng t xy ra, Teleco l t nht 1 triu USD/thng v tnh trng ny ko di t nm 2001. Teleco ch c khong 40.000 thu bao in thoi c nh v ang gim dn. Vi tt c nhng kh khn k trn, vic quyt nh tip tc u t l mt bt ng ln. y cng l l do m Telecom TV One (Anh) bnh lun rng Viettel bt u i trn con ng m nhng nh t bn s phi i! khi hng vin thng Vit Nam chnh thc tip qun Teleco, v thnh lp lin doanh Natcom. Trong qu trnh u t thc t, nhng nh t bn - theo cch ni ca Telecom TV One (Anh), cn cm thy khng khip khi bit rng nhng ngi Vit Nam n y cn phi ng u thm vi bnh dch t khng khip, ly lan cc nhanh, cp i mng sng ca hn 5.000 ngi dn Haiti. Cng vi nhng thit hi k trn l tnh hnh chnh tr bt n, bo ng, biu tnh din ra thng xuyn, lm pht cao, trm cp honh hnh Cha ht,

80% trong s 9,8 triu ngi dn Haiti vn sng trong cnh ngho i, vi thu nhp cha ti 2 USD/ngy. Trong khi , Viettel cha tng c kinh nghim iu hnh hot ng kinh doanh xa vi tr s chnh nh vy. Campuchia, Lo hai th trng m Viettel thnh cng v gi v tr s 1 v vin thng ch cch Vit Nam 2 gi my bay; cn Haiti phi mt ti 36 ting k t khi bc chn ln my bay v n c ni cn n. Chuyn m bo cng vic vn chuyn thit b (logistics) cho mt th trng cch n na vng tri t l chuyn m tp on ny cha tng c kinh nghim. Cha ht, dn c ca Haiti li sng trn cc sn i, ni nn cc kinh nghim quy hoch v xy dng mng li lch ly ti Vit Nam, Campuchia, Lo khng cn s dng c na. Vn khc bit vn ho v cch lm vic ti th trng lun l thch thc ln nht m cc nh u t s gp phi.Khc bit ny s nh hng ti ton b hot ng sn xut kinh doanh ca cng ty ti th trng, c bit l trong mi quan h gia nh u t v nhn s a phng, gia cng ty v khch hng a phng. Lo v Campuchia d c s khc bit v cch lm vic hay ngn ng, nhng bn cht vn l vn ho chu . Nhng vi th trng chu M nh Haiti, v chu Phi nh Mozambique trong thi gian ti, s khc bit cn ln hn, r nt hn rt nhiu. b. C hi ng Nguyn Mnh Hng chia s: T gc l nh u t quc t, Viettel thy y c nhiu tim nng cho th trng vin thng v CNTT pht trin. Mt t nc ang n lc ti thit to pht trin nh Haiti hn nhin l c nhu cu vin thng rt cao. Vy m mi ch c 35% dn s c s dng dch v, cha bng mt na so vi mc trung bnh ca th gii, dch v in thoi y c gi cc cao hn cc nc ang pht trin v cng mi ch tp trung cc thnh ph ln. Gi cc di ng Haiti hin khong 10 cent/pht m Viettel c kinh nghim th trng ch 3 cent/pht, nn c hi y vn kh quan.

Viettel n vi Teleco khi h ang tuyt vng, nh vy khong cch gia hai bn c rt ngn nhanh chng. Hai bn d dng tm c ting ni chung cng nh s ng cm trong vic ng cam, cng kh ti thit li cng ty trong mun vn kh khn v to ra tc xy dng thn tc.

sau thm ha ng t, khong cch gia cc cng ty vin thng c thu hp li rt nhiu bi cc hng khc cng phi xy dng h tng li nh Natcom.

2.2.Thc trng chin lc thm nhp th trng Haiti ca Viettel 2.2..1. L do chn HAITI - Viettel u t thnh cng Lo v Campuchia th vn cha khng nh c kh nng ra nc ngoi ca Viettel. Thc t nghit ng l th trng vin thng nhng ni d khng cn na. Cc cng ty vin thng ln sm c mt nhng ni thun ri. - Haiti l mt trong nhng nc ngho nht th gii, thu nhp cha bng 1/3 Vit Nam, chnh tr bt n, b ng t tn ph mc hu dit, li cch Vit Nam na bn cu, bc chn ra khi nh n lc t chn ti khch sn Haiti l 36 ting. - Nu Viettel u t thnh cng mt nc nh vy th Viettel c th t tin u t ti nhng th trng phc tp khc. V y chnh l l do Viettel chn Haiti l nc th ba u t chn nc kh nht. C l y cng l mt trit l khc bit cn nhc n. Viettel coi kh khn l l do tn ti ca mnh. Kh khn s y Viettel ln mt cht lng cnh tranh mi. Viettel coi y l mt th thch chin lc. mt th thch nhm khng nh kht vng tr thnh mt cng ty ton cu. - NATCOM l cng ty vin thng ca Nh nc Haiti ang trn b vc ph sn. Chnh ph Haiti u thu tm i tc chin lc mua 60%. Viettel thng thu. Trong lc m phn hp ng th xy ra ng t v dch bnh. Tt c mi ngi u ngh Viettel s b cuc. Nhng Viettel k hp ng. Viettel ngh khc: ng t ri th s khng ng t na; mt dn tc sau mt thm ha s l s tri dy; v ng t khng ai n m ta n th s c ngi dn a phng yu mn (m trong hp tc nc ngoi th ci kh nht l s hp tc ton din ca ngi nhn vin s ti)... 2.2.2. Phng thc, thc trng ti Haiti. Hinh thc:

lin doanh gia Tp on Vin thng qun i Viettel (chim 60% c phn) v i tc Teleco ca chnh ph Haiti (40% c phn). Chin lc nhn s: + hn 200 cn b nhn vin ca Viettel c mt ti Haiti cng trn 1.200 nhn vin bn a thc s ang "nm mt nm gai", gy dng v duy tr mt c s dch v vin thng cch xa trung tm lnh o ca Tp on ng na vng tri t. i ng nhn vin Viettel c ri khp 10 tnh v th Poct Pranhx. + Viettel cng tuyn 34 ngi Haiti sang hc ting Vit Vit Nam nhm phc v chin lc lu di t nc vng Carib ny. Chin lc u t: + "Chin lc u t theo hng k thut i trc, kinh doanh theo sau ca Viettel c xut pht t quan im kinh doanh vin thng l kinh doanh h tng". Sn phm ca vin thng chnh l h tng. a sn phm ti tay ngi dng th phi u t ln v h tng. Chnh v vy, trong khi cc cng ty nc ngoi khc mun c li ngay nn tnh ton u t vo nhng ni d c li, ch khng nh Viettel i lp t trm ti tn vng su vng xa. Quan trng hn, trong kinh doanh vin thng, khi th trng c mt thm nhp di 50% th cn c hi thnh cng. Do vy, Viettel v s trin khai chin lc u t mnh t tr thnh nh cung cp ln nht trc khi th trng bo ho. Natcom u t xy dng h tng cp vin thng, mt iu m cha nh cung cp no tng lm Haiti. + Xy dng c mt mng li vin thng ln nht Haiti vi gn 3.000 km cp quang (trc ng t, c nc Haiti ch c 150 km cp quang); gn 1.000 trm BTS, trong c hn 200 trm 3G, c dng ln hu khp cc huyn trn c nc. + Lp h thng siu th, ca hng giao dch, i l vi tng cng ln ti gn 2.000 im cng vi mng li nhn vin bn hng trc tip tri khp n tng th trn c thit lp. + Ngoi dch v di ng v Internet khng dy v c dy, Natcom cn kinh doanh in thoi c nh, cho thu knh v bun bn thit b u cui Viettel coi vin thng l hng ho thng thng ch khng phi l dch v sang trng. S pht trin ca mt t nc phn no ph thuc vo vin thng, ch khng phi vin thng ch c th bng n khi GDP t mt mc nht nh. iu ny ng th trng

Lo v Campuchia, d GDP cn thp, nhng khi Viettel u t, a gi cc thp v sn phm ti ngi dn th vin thng bng n, ko theo s pht trin v kinh t x hi. y cng chnh l ci m chnh ph cng nh ngi dn ti cc nc ang pht trin ang rt cn v mong mun c c t nh u t nc ngoi. Chin lc gia: + Thc hin trit l 4any: anytime: mi lc, anywhere: mi ni, anybody: mi ngi, anyprice: mi gi (mng li i trc, kinh doanh theo sau, hng n ngi tiu dung c thu nhp thp) + Gi cc m hng p dng r hn ti 20% so vi cc nh cung cp khc trn th trng nh Digicel v Voila. + Natcom s ph thng ha in thoi di ng cho ngi dn Haiti vi nhng gi cc u i m mi ngi c th tip cn c. Chin lc xy dng va chm soc khach hang tim nng; + Vi trit l kinh doanh gn lin vi trch nhim x hi, Natcom cung cp thu bao di ng tr gi cho 80.000 cnh st Haiti (nc ny khng c qun i) v 50.000 sinh vin. + Lin doanh cng ang xc tin xy dng chnh ph in t phc v cng tc iu hnh ca chnh ph v cc cc c quan cp tnh. + c bit, Natcom cam kt cung cp Internet min ph cho ton b 18.000 trng hc Haiti v n nay cung cp cho 100 trng u tin. * C th nhn thy Viettel p dng chin lc i dng xanh (chin lc u t ra nc ngoi ca Viettel, nh vo nhng th trng kh) khi nh vo Haiti, mt th trng cha pht trin, thm ch l bt n v chnh tr v kh khn v t nhin. iu khng nh tham vng ca Viettel, t to ra mt ngnh kinh doanh, mt th trng mi, mt i dng cc dch v mi Haiti tr thnh s 1 ti th trng ny. 2.3. Tnh hnh hot ng hin ti v thnh tu ca Viettel Haiti Sau hn 1 nm u t, ngy 7/9/2011, Natcom chnh thc khai trng mng vin thng, vi c s h tng v mng di ng ng s 1 Haiti, l cng ty duy nht ti Haiti cung cp y dch v vin thng, v cng ngh 3G. Gn 1.000 trm thu pht sng di ng c dng ln khp Haiti, nhiu hn 30% so vi Digicel mng di ng ln nht ti y trin khai trong 6 nm. Bn cnh

, 3.000km cp quang c xy dng mi, ph n cp huyn v gp 20 ln s cp quang m Haiti c trc thng 9/2011. Natcom - lin doanh m cng ty Vit Nam chim 60%, l hng duy nht cung cp dch v 3G ti Haiti. Natcom cng l cng ty duy nht ti y cung cp y cc dch v vin thng v l hng duy nht s hu cng kt ni Internet quc t qua tuyn cp quang bin 10 Gbps ti Bahamas kt ni i M Trc ngy khai trng, Natcom trin khai knh phn phi ph khp mi ni, gip dch v vin thng c th n tay c nhng ngi dn ngho. im bn sim di ng xut hin va h ca nhng ng ph Haiti. Th co tr trc c bn ph bin rng ri nh nhng mn hng tiu dng thit yu v gi r. iu ny tri ngc hn vi trc khi dch v di ng ni ring v vin thng ni chung Haiti ch dnh cho ngi giu. Vi knh phn phi ph xung tn thn, x, Natcom nhanh chng c 250.000 thu bao di ng sau 1 thng cung cp th nghim trc ngy khai trng (7/9/2011). S xut hin ca Natcom trc tip thc y gim mt bng gi ti 20% so vi trc y. (Khi bt u cung cp, ngi dn Haiti xp hng di dng dch v di ng ca Natcom - hng c gi cc r nht v vng ph sng rng nht Haiti.) Xy dng thnh cng mng vin thng h tng ln nht Haiti sau thm ha ng t khng khip nht lch s nhn loi ch sau hn 1 nm, ngi Vit to nn cu chuyn c tch hin i quc gia chu M. PHN 3: nh gi chin lc xm nhp th trng Haiti. 3.1 Phn tch SWOT: 3.1.1 im mnh : Viettel c i ng qun l c kinh nghim v vic u t ra th trng nc ngoi ( Th mnh ca Viettel: dch v vin thng v internet bng thng rng Viettel k tha thun u t vo hng vin thng s hu nh nc viettel u t thnh cng ti Lo v Campuchia )

Telecommunications dHaiti (Teleco) vi s vn 99 triu USD, s hu 60 % c phn mng

vin thng ca Haiti- Natcom. Vi hp ng ny, Viettel c giy php v bng tn cung cp loi dch v vin thng gm c nh hu tuyn, c nh khng dy, cp quang bin quc t, bng rng khng dy WiMAX v di ng. Natcom c c s h tng v mng di ng ng s 1 Haiti, l cng ty duy nht ti Theo nh gi ca Viettel, Haiti gn ging nh Campuchia v mc th trng. Haiti cung cp y dch v vin thng, v cng ngh 3G. Vic nh gi th trng Haiti d dng, chnh xc v tit kim thi gian hn (http://www.viettel.com.vn ) 3.1.2 im yu : mc d Viettel thnh cng khi u t ra hai th trng nc ngoi Lo v Campuchia, tuy nhin Lo v Campuchia l hai nc lng ging, cn Haiti l mt quc gia chu M , v vy mt th trng xa xi nh Haiti vic nhn vin vn cn lng tng trong qun l 3.1.3 C hi : i th cnh tranh trong ngnh : trc Viettel mi ch c hai nh mng cung cp dch v di ng tham gia th trng Haiti, thm vo Natcom l cng ty duy nht ti Haiti cung cp y dch v vin thng, v cng ngh 3G. => mc cnh tranh trong ngnh thp Nhu cu, tim nng to li nhun : Haiti vn ang l th trng cn nhiu ha hn, nhu cu s dng dch v vin thng cao, v t l thm nhp lnh vc vin thng di ng ti y rt t, c t 15 - 20% => tim nng to li nhun trong tng lai l rt ln Hai lnh vc chnh m Viettel la chn u t ra nc ngoi l dch v vin thng di ng v Internet bng thng rng, bi y l hai lnh vc ang pht trin nhanh, c nhu cu rt ln, v cng l th mnh ca Viettel. Cc ro cn v khuyn khch : Natcom vi 40 % c phn do chnh ph Haiti nm gi => to iu kin thun li cho Viettel trong vic kinh doanh v d nh cc th tc hnh chnh d dng hn, c cc u i v mt thu xut, S n nh: vi s gip ca cng ng quc t, Haiti ang trong giai on khc phc hu qu do ng t , v vy tnh hnh kinh t, chnh tr cng nh nhu cu s dng dch v vin thng dn n nh hn . c ngi tiu dng Haiti yu mn v tin tng

3.1.4 Thch thc : c ngi tiu dng Haiti yu mn v tin tng => thch thc i vi Viettel C s vt cht ca Haiti v dch v vin thng cn thiu => viettel phi u t mt Ro cn v ngn ng v vn ha phi c gng hn na khng nh mt s tin tng ca khch hng- nh mt th phn lng vn ln nhng vn phi m bo ti thiu ha chi ph => to li nhun 3.2. xut: - u t o to cc nhn vin bn a Haiti c trnh nht nh ph hp vi yu cu v c im ca k thut v cng ngh ca cng ty. (va khng mt cng chuyn ngi t trong nc sang, va to cng n vic lm cho cc nhn vin cng ngh Haiti; ng thi trong qu trnh cng hp tc lm vic, c th dy nhn vin bn a ting Vit). - Vi thnh cng ban u ti th trng mi, Vietel nn tip tc y mnh u t, xy dng nhiu c s mng li cp vin thng, c s giao dch mi ti nhiu vng rng khp trn c nc ch khng ch gii hn c s v vng ph sng cc tnh thnh ln. C nh vy th mi c th dn u th trng v gi cho mnh mt cch lu di v tr s mt trn th trng ny. Bi v hin nay cng ngh thng tin cng nh tc pht trin kinh t trn th gii rt ln mnh, khi Vietel p dng chin lc Haiti v thnh cng, nhiu cng ty vin thng cng s theo ui. Hn na m rng th phn n tt c cc vng rng khp trn c nc cn l s mnh m cng ty a ra: phc v cho tt c mi ngi dn, coi vin thng l hng ha thng thng khng th thiu trong sinh hot i thng cng nh bt k hot ng no ca i sng con ngi, dng vin thng lm cho t nc cn ngho ln ny pht trin ch khng ch khi n pht trin ri mi n - M rng kinh doanh cc thit b in t vin thng khc v d nh in thoi di ng, my tnh (bn, laptop) - Khng ngng ci tin cc sn phm thit b, ng dng cc thnh tu khoa hc, cng ngh v k thut mi nht, tin tin nht ci thin cht lng sn phm cng nh cht lng dch v ca Natcom. - Duy tr chin lc gi thp, ng thi tm cc ngun cung ng, cng nh cc phng thc hot ng sao cho c mc chi ph thp nht va to cho mc gi thp, va to doanh thu ln cho cng ty, lng cao cho nhn vin

- C gng to ra mc gi thp cng vi cht lng dch v nhanh, mnh to gi tr v s tha mn cho khch hng. - y mnh qung co, gii thiu trn cc phng tin thng tin i chng v cng ty, cc dch v cng vi chc nng, cng dng v cc li ch khi s dng cc sn phm, dch v ca n. 3.3 Kt lun + Bi hc T vic u t y mo him ca Viettel, cc nh u t c th rt ra nhiu bi hc kinh nghim: ng Vic Viettel u t sang th trng Haiti l iu y kh khn v th thch khng ch vi Viettel m ngay c cc hang truyn thng ln. Nhng chnh s dng cm ca lnh o Viettel khi quyt tm u t sang th trng ca mt nc ngho v y kh khn nh Haiti li mang li nhiu thay i v thnh tu bt ng, mt cu chuyn c tch hin i ti mt quc gia chu M. iu ny khng ch khng nh tm nhn v vai tr lnh o ca Viettel m cn mang nhiu ngha nhn loi. Tm hiu k v th trng ang nh u t, cn bit r nhng kh khn thch thc La chn ng phng thc u t: gi c, chin lc marketing, phn phi Quyt tm thc hin chin lc nh Linh hot khi gp nhng bin ng, chn cch thc ph hp Tin phong, dn u trc nhng kh khn th thch s to ra thnh cng ln, bt cng nh nhng c hi

Ngun tham kho: http://viettel.com.vn http://www.365ngay.com.vn/index.php? option=com_content&task=view&id=3101&Itemid=13 http://vietstock.vn/ChannelID/770/Tin-tuc/178888-doanh-thu-cua-viettel-o-campuchiatang-gan-gap-ba.aspx

http://viettelonline.com/tin-tuc-viettel/toan-canh-unitel-cua-viettel-tai-lao.html http://vi.wikipedia.org/wiki/T%E1%BA%ADp_%C4%91o%C3%A0n_Vi%E1%BB %85n_th%C3%B4ng_Qu%C3%A2n_%C4%91%E1%BB %99i#Nh.E1.BB.AFng_th.C3.A0nh_t.E1.BB.B1u http://www.viettel.com.vn/3-29-1-1544-Viettel-tap-trung-vao-chien-luoc-tu-tru.html) http://vietbao.vn/Kinh-te/Viettel-va-muc-tieu-nha-cung-cap-dich-vu-di-dong-totnhat/70084298/87/ http://www.indep247.com/chien-luoc-kinh-doanh/viettel-va-chuyn-c-tich-vin-thong-haiti442.html http://anpham.vnpt.com.vn/News/Bao_cao_vien_thong/NewsDetail/tabid/812/newsid/1351 1/seo/Chien-luoc-dau-tu-cua-Viettel-nhin-tu-goc-do-marketing-hien-dai/Default.aspx http://www.viettel.com.vn/3-29-1-1534-Viettel-dau-tu-ra-nuoc-ngoai-Ky-thuat-ditruoc.html http://www.viettel.com.vn/Bao_chi_viet_ve_viettel.html http://www.viettel.com.vn/3-29-1-1853-Tu-tham-hoa-dong-dat-den-dieu-ky-dieu-oHaiti.html http://marketingtai-my-la-tinh&catid=7&Itemid=33&lang=vi http://www.thongtincongnghe.com/article/17930 http://vneconomy.vn/20110208100937782p0c5/viettel-dau-tu-ra-nuoc-ngoai-ky-thuat-ditruoc.htm http://vneconomy.vn/201001141107115p0c10/viettel-don-dap-dau-tu-ra-nuoc-ngoaibuoc-di-co-suy-tinh.htm http://www.viettel.com.vn/62-74-2-1800-VIETTEL-OFFICIALLY-COMMERCIALLAUNCH-IN-HAITI.html branding.vn/index.php? option=com_content&view=article&id=1727%3Aviettel-khai-truong-mang-vien-thong-

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