K NNG BN HNG

KHI NIM V NGH BN HNG

Ngh t do, nng ng nht. Cng vic kh khn, chu nhiu p lc. Ngh nghip c thu nhp cao . Ngh c nhiu c hi pht trin nht.

CHUYN VIN BN HNG

TRNG NHM KINH DOANH, GIM ST

SALE MANAGERS: TRNG PHNG KINH DOANH

SALE DIRECTORS : QUN L VNG, QUC GIA

CHN DUNG NGI BN HNG

HNH NH BN NGOI NHNG GI TR BN TRONG

HNH NH BN NGOI
Qun o, tc tai, trang sc Cng c lm vic Phong cch

Vn ha ng x
N ci

NHNG GI TR BN TRONG
NIM TIN KIN THC M PHM

S PHC V

S TRAO DI

KIN THC X HI

CC PHM CHT

HIU R V NHNG KHUYT IM

MI C TH
GING NI

V SINH C NHN MNG TAY

HY TR THNH MT CON VOI

Hnh dng mnh m: tinh thn. Bn chn vng chc: nim tin vng chc. Tai, mt to: bit lng nghe, quan st. Vi: chm n khch hng, bit vn ti nhng khch hng mi. Da dy: kh nng chng chi, l n. Ng : bit tn cng, chng tr ui nh : khuyt im.

NHNG K NNG GIAO TIP C BN

To n tng N ci Bt u cu chuyn Bit lng nghe Dng ngn ng ph hp Lu cch i, ng, ngi.

QUY TRNH BN HNG

Tm hiu v i th cnh tranh Th mnh ca Oriflame Tm hiu v khch hng Trnh by nhng tin ch X l t chi Kt thc bn hng Ngh thut gi chn khch hng.

TM HIU V I TH CNH TRANH

Bao nhiu sn phm? Sn phm chnh? Phn khc th trng Chin lc cnh tranh: Sn phm bn u? Gi c? H thng & cch thc phn phi ? Cc dch v km theo, qung co ?

TH MNH CA ORIFLAME
phn khc th trng lun nng cao cht lng, ci tin mu m. gi c mua hng tin li t vn ti nh qung co trung thc chm sc chu o

TM HIU V KHCH HNG

xc nh nhu cu & iu kin mua hng Thp nhu cu : tm kim ngi sn sng mua

???

T KHNG NH : C MT KHNG HAI

C TN TRNG: HNG TH, SNH IU

NHU CU X HI: N NGON , MC P AN TON: N CHC, MC BN NHU CU SINH HC: N NO, MC M

TM L KHCH HNG
S gi, xu Mun c nhng g ngi khc c Khng mun b xem thng Hay bt chc Thch mua hng r Thch c hng dn tn tnh Thch mua nhanh, thun tin Thch s m bo Thch c khuyn mi, tng qu Thch ngi bn hng c chuyn mn cao T ra hiu bit Khng mun b p mua hng, thch c t nguyn Mun c t vn chn tht v sn phm.

DIN BIN TM L
cao cnh gic T chi thng T m: thin cm , c cm Mun mua Xem li ti tin

CC K NNG THM D

QUAN ST

LNG NGHE

LIN TNG

T CU HI
1. 2. 3. 4. 5. 6. Ai c nhu cu, quyn quyt nh ? H yu cu g ? phc v g? Phi mua? phi bn ? Khi no ? thi gian gp ? a im ? Khch hng sn sng b bao nhiu tin? cn sn phm?

KHCH HNG CNG T S LA CHN, CNG D CHN LA

TM LI
Chng ta phi thc hin c 4 bc:
MONG MUN NHU CU NG C L DO

THA MN NHU CU GII QUYT NHU CU NHN THC NHU CU PHN TCH NHU CU

TRNH BY TIN CH
Ngay t u trnh khch hng ni khng. Bn li ch, khng bn sn phm. Ti tin nm gn tri tim hn khi c. 80% thng v thnh cng do yu t tnh cm. c khi hi. Then cht khng ch sn phm. 2 chi 1.

K THUT X L T CHI
Theo thng k: 60% khch hng ng mua sau khi t chi trn 5 ln.
o su, nm d ng. Vng trn nht tr: ng tnh c iu kin. K thut im lng. Lit k. Mn uy tn ngi khc. Gim nh. Th thut thuc an thn. Hi ngc.

Ly n Hng
Du hiu khch mun mua

Bt u mm ci & xem ti liu Hi t m hn v cch s dng Hi v cc dch v km theo Cc cu ch: ch ang cn, mu m cng p, sn phm cng hay. Hi xem c bt khng ?
Ghi ha n

Trng hp 1: nu thy khch t v thch, ly n hng ngay. Trng hp 2: khch cn phn vn, ng vi, t vn thm hoc ly 1 bui hn khc. Cho khch mn catalogue 2 ngy tham kho. Nu khch t chi mua hng, vn gi mi quan h ln sau. Tm khch hng khc.

CHM SC KHCH HNG

Thng xuyn thm hi Ghi nh nhng ngy c bit Mi h tham gia : picnic, du lch.. Th tch ly, u i Tng qu, khuyn mi Hy lm cho khch c cm gic thy c li nu mua hng ca ngi khc. ng vi chng minh mnh ng, xin li trc Lun phn tch v nguyn nhn mt khch hng Nu khch khng hi lng : 70% s khng mua na 20% s than phin vi bn 10% s ni vi nhng ngi xung quanh.

THNG K TRUNG TM KINH T

1/14 KHCH HNG KHNG HI LNG CHU NI VI BN 1 NGI S TRUYN I T NHT L 10 NGI TM KHCH HNG MI S TN KM GP 5 LN 8/10 KHCH HNG MUA V MI QUAN H VI NGI BN KHCH HNG L NG CH: TR LNG CHO BN

NHNG IU CN TRNH
n tr Ni v nhng iu cm k n vo thi gian khng thch hp Khng so snh vi i th cnh tranh Ni xu ng nghip ng tnh vi khch hng Ni v nhng vn ring t ca khch cp n s tng thiu.

LI KHUYN
Tin vo bn thn quan h tt vi mi ngi Hiu r sn phm Bn s hi lng Ni s tht Bit lng nghe Lun sn sng nghe li t chi ng b qua vi nhng khch hng nh S tay ghi chp

O C TVV
Khng ni qu s tht v sn phm. T vn ng nhu cu ca khch. BN NHNG G KHCH CN, KHNG BN NHNG G KHCH THCH. Khng bn sn phm mc tin cho ngi c tin, sn phm r cho ngi t tin. CH BN NG NHU CU CA KHCH. Ni trc nhng phn ng trn da c th xy ra vi khch trc khi khch quyt nh mua hng.

NN NH
NGI BN HNG GII KHNG PHI L NGI BN C NHIU M L NGI LUN C KHCH HNG BN !