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Project study on:- SUZUKI MOTOR CORP

Under the guidance of:- AMIT KUMAR

Submitted by:SOUDIP GHOSH PGD-IB SEC- C ROLL NO- 348

INTRODUCTION OF RESEARCH

In this research, I have surveyed the product performance, buying behaviour of surf excel brands, which is now consumed by all class of people in society. During this research I have interacted with the peoples of Pi-1 and our hostel. After this study I came to know how Peoples perceive this brand on the variables like price, quality, quantity, advertisement, satisfaction, packaging, brand loyalty.

INTRODUCTION OF PRODUCT

Surf excel, launched in 1959 is one of the oldest detergent powders in India and Pakistan Initially, brand was positioned one the clean proposition of washes whitest. However, with the emergence of local detergent manufacturer and the entry of the other global brands, surf excel underwent various changes in its brand communication; from lalitaji to dhoondte reh jaoge to jaise bhi daag ho, surf excel hai na and is today communicated on the platform of daag achha hai.

Limitation of the research:1. The project is based on information collected from primary as well as secondary sources. 2. Sample size of customer is 30. 3. Research is carried out through self-administrated questionaire

COMPETITIVE BRANDS:-

DIFFERENT SUB-BRANDS OF SURF EXCEL:-

Surf excel matic

surf excel bar

Surf excel quick wash

surf excel blue

Surf excel gentle wash

QUESTIONAIRE FOR

ANALYSIS

1. Name of the customer:-. 2. Gender:-

3. Have you ever used surf excel? a. yes b. no

38% have not used surf excel so far


User Non- user

4. Do you use surf excel regularly? a. yes b. no

46% are regular user.

Regular Irregular

5. In which area surf excel is better than its competitors? a. price b. quality c. quantity d. variety of product

price 6% quality 72% quantity 8% variety of product 14%

6. In which area competitors are better than surf excel? a. price


45 40 35 30 25 20 15 10 5 0 price 30% quality 26% quantity 42% variety of product 2% Sales

b. quality

c. quantity d. variety of product

7. Which promotional do you think is the best suited for surf excel? a. T.V ad b. newspaper ad c. free samples e. hoarding or poster ad

hoaeding or poster 10%

newspaper ad 22%

free sample 35%

TV ad 33% 0 20 40

8. Which detergent you use most? a. surf excel b. tide d. vanish e. rin supreme

surf excel 58% tide 25% vanish 5% rin supreme 12%

9. which surf excel product you use the most? a. blue b. matic c. gentle wash d. bar

Blue 63% Matic 4% Gentle wash 12% Bar 21%

10. How much you satisfied from surf excel? a. very high b. high c. average d. low

Very high 45% high 33% average 20% low 2%

STRENGTH AND WEAKNESS

ANALYSIS

Strengths:1. Strong brand reputation in market. 2. Quality and variety creating the brand image. 3. Solid base of the company. 4. Gaining market share. 5. Competitive advantages. 6. Makes product according to customer demand.

Weaknesses:-

1. Strong competitors. 2. High price of the product. 3. Less quantity compare to its price. 4. Substitute products.

Suggestions:1. Think on pricing strategy. 2. Company should make policy to attract the customers of the other brands. 3. It should concentrate more on TV advertising or distribute some free sample through campaigning. 4. Company has to keep proper control on market. 5. Company has to focus on its irregular customer and reason of irregularity.

Conclusion:- A survey of the people has been conducted to


know the linking pattern of the products surf excel. It is observed that most of the people like to use surf excel. From the entire analysis it can be concluded that surf excel has huge market in front of them. Its concluded that mostly people preferred surf excel blue. It has also some disadvantages on price, quantity, sales promotion etc compare to its competitors. So just checking on several aspects they can create their own market, where there will be no competitor to compete them.

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