Professional Documents
Culture Documents
LIMITED
Automotive Penetration
600 508
478
500
No of Cars
373 395
400
300
200
100 3 14 5
0 Y
IA
N
IA
A
S
A
IN
S
D
A
E
P
U
H
M
IN
JA
N
C
R
O
E
D
G
IN
Increasing disposable income in service sectors.
Easy availability of finance options.
Easy Finance Options
76% of Maruti cars are financed
44% through Maruti Finance, 12 % through
SBI and associate banks
In year 200607, it added Mahindra Finance,
Magma Leasing , Cholamandalam and Axis
Bank.
Car Segmentation
Segment Price Range Cars
http://www.surfindia.com/automobile/automobile-industry.html
Market
segmentation
Segments A and B
constitute around
80% of total
passenger car sales
FY02 100
FY03
Segment A:
75 Maruti 800, Omni
50 Segment B:
Zen, Alto, Wagon R
25
0 Segment C:
Swift, Esteem, Baleno
Segment C
Segment B
Segment A
10
Maruti Suzuki Product
Portfolio
Maruti 800
Omni
Alto
WagonR
Swift
Zen
Gypsy
Esteem
Versa
SX4
Grand Vitara
Exports
Placing
Sales network of 562 outlets in 372
towns and cities
2538 workshops in over 1200 towns
and cities
www.marutisuzuki.com
Maruti 800 : Change Your
Life
The Maruti 800, has gone beyond just a car,
it has actually changed the lives and lifestyles
of countless people, by bringing the joy of
motoring to millions across the length and
breadth of the country
Alto: Let’s go
The alto is a great combination of economy ,
practicality and styling. A runaway success on
the roads of Europe, it exemplifies the
benchmark in build, quality and reliability in a
compact car. This is testified by the 24hour
endurance record set on Aug 03, 2003 of
covering 3082 kms in 24 hours at an average
speed of 128kmph.
Omni: Fits all
The Omni is truly India’s original Multipurpose
vehicle. Today it is available in 6 Avtars – 5
Seater, 8 Seater, Cargo, Ambulance, CNG
and LPG. It meets diverse needs across
different user segments and can double up
both as a people carrier and a goods carrier.
This faithful workhorse is easy on the pocket,
yet tough on the job.
Zen Estilo: Shape Your World
A Spanish expression for Style, the new Zen
Estilo stands true to its name. Its
aerodynamic body, unique bean shape,
sparkling colors and snazzy lights will rev up
your style quotient. An amazing blend of style
and substance, its agile nature will leave you
enthralled.
Wagon R: For the Smarter
Race
Drive with complete peace of mind. The word
class safety features of the wagonR keep you
safe and secure, always. Wearing new
vibrant colors, the new wagonR is full of
freshness and energy to keep you charged
up and always to go.
Pricing
Maruti is the industry leader and sets
the standards in pricing.
Penetrative pricing policy to reach
masses
800 : Rs 2.2 lakh
Alto : Rs 2.5 lakh
WagonR : Rs 3.5 lakh
Zen Estillo : Rs 3.3 lakh
Omni : Rs : 2.5 lakh
Promotion
Advertisements targeting different
segments
Promotional offers through out the years
Psychographics is used :
WagonR : Smarter people (executives)
Omni : People who need to transport goods
Alto : Small car : small family
Zen Estillo : Young trendy people 21
The
Competition
HYUNDAI SANTRO
•
• TATA INDICA
CHEVY SPARK
Hyundai
Santro
+ Santro rated “Best Small Car” in JD Power Asia Pacific Initial Quality and
APPEAL studies.
+ European styling , powerassisted brakes, advanced suspension system
and uniquely responsive engine.
+ Celebrity endorsed (Shahrukh Khan and Preity Zinta).
+ Hyundai had a national network of 300 sales and service outlets.
The spares are expensive than that of Maruti.
Tata Indica
+ Car built for Indians by Indians.
+ Ambassador’s internal dimension and Maruti 800’s price with option of
diesel engine.
+ Has a sleek fascia with chrome lined grill, clear lens illumination,
muscled flares, flexible seating and electronic instrumentation with
tachometer.
+ Cheaper and home grown spares.
+ Has lowest running cost (around Rs. 2.06 /km)
Chevrolet Spark
+ General Motors rolled out its small car Chevrolet
Spark in India as it takes on market leader Maruti
Suzuki.
+ Rs 3.09 lakh (Exshowroom Delhi) slightly lower than
Maruti’s Zen Estillo base model. Improved cabin
space.
25
Supply Chain
The joint initiatives taken by Maruti and
its team of suppliers have generated
over 29% cost reduction over three
years for Maruti
Less than 20 per cent of a car is
manufactured inhouse. The rest is
accounted for by 215 suppliers and
hundreds of second and third tier of
vendors who, in turn, supply to them.
Thank You
27