swot ca cng ty may vit tin T VN QUN L

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T VN QUN L
T vn pht trin, T vn thnh cng

swot ca cng ty may vit tin

20 07 2011 Ngnh dt may lun l mt trong nhng ngnh i u, c vai tr quan trng trong chin lc xut khu hng ha ca Vit Nam ra th trng th gii. N phc v nhu cu thit yu ca con ngi, v l ngnh gii quyt c nhiu vic lm cho x hi Vi tc tng trng xut khu kh cao, ngnh dt may c nhng ng gp khng nh vo tng trng xut khu hng ha ni ring v tng trng kinh t ni chung Vit Nam. Nm qua, ngnh may mc vt qua kh khn mt cch ngon mc, l mt trong nhng ngnh dn uv kim ngch xut khu c nc. Bc sang nm 2010, cc doanh nghip may mc u nhn nh cnh ca rng m. Ni n ngnh dt may Vit Nam th mt trong nhng doanh nghip tiu biu l Tng cng ty c phn may Vit Tin thuc Tp on Dt May Vit Nam. Nm 2009, vi s n lc phn u ca tp th Lnh o, CBCNV Tng Cng ty Cp May Vit Tin hon thnh xut sc cc ch tiu nhim v ca i hi c ng, ca cp trn giao v vinh d 8 nm lin c nhn c thi ua xut sc ca Chnh ph trao tng. Vit Tin tip tc gi vng danh hiu l doanh nghip hng u trong ngnh Dt may Vit Nam. ngnh dt may ni chung v tng cng ty c phn may Vit Tin ni ring ngy cng pht trin th vic cn thit l phi a ra c cc chin lc ng n v ph hp. Ma trn Swot l mt trong nhng cng c phn tch v la chn chin lc n gin m hu ch c cc nh qun tr s dng rng ri. I-Gii thiu v ma trn SWOT: M hnh phn tch SWOT l mt cng c rt hu dng cho vic nm bt v ra quyt nh trong mi tnh hung i vi bt c t chc kinh doanh no. Vit tt ca 4 ch Strengths (im mnh), Weaknesses (im yu), Opportunities (c hi) v Threats (nguy c), SWOT cung cp mt cng c phn tch chin lc, r sot v nh gi v tr, nh hng ca mt cng ty hay ca mt n kinh doanh. SWOT ph hp vi lm vic v phn tch theo nhm, c s dng trong vic lp k hoch kinh doanh, xy dng chin lc, nh gi i th cnh tranh, tip th, pht trin sn phm v dch v

Phn tch SWOT l vic nh gi mt cch ch quan cc d liu c sp xp theo nh dng SWOT di mt trt t l gc d hiu, d trnh by, d tho lun v a ra quyt nh, c th c s dng trong mi qu trnh ra quyt nh. Cc mu SWOT cho php kch thch suy ngh hn l da trn cc phn ng theo thi quen hoc theo bn nng. SWOT l mt ma trn m mt trc m t im mnh

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swot ca cng ty may vit tin T VN QUN L

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v im yu, trc kia m t cc c hi v nguy c i vi hot ng kinh doanh ca doanh nghip. SWOT nh gi trin vng ca mt vn hay mt ch th no , v th cn xc nh r ch cn phn tich chng hn: - 1cng ty (v th trn th trng, tin cy), - 1sn phm hay nhn hiu, - 1 xut hay tng kinh doanh, - 1phng php - la chn chin lc (thm nhp th trng mi hay a ra mt sn phm mi), - c hi st nhp hay mua li, - 1i tc tim nng, - kh nng thay i nh cung cp, - thu ngoi hay gia cng (outsourcing) mt dch v, mt hot ng hay mt ngun lc, - c hi u t. Hn na, SWOT c th c p dng phn tch tnh hnh ca i th cnh tranh. Ch phn tch SWOT cn c m t chnh xc nhng ngi khc c th thc hin tt qu trnh phn tch v hiu c, hiu ng cc nh gi v n ca kt qu phn tch. M hnh SWOT thng a ra 4 chin lc c bn: (1) SO (Strengths Opportunities): cc chin lc da trn u th ca cng ty tn dng cc c hi th trng. (2) WO (Weaks Opportunities): cc chin lc da trn kh nng vt qua cc yu im ca cng ty tn dng c hi th trng. (3) ST (Strengths Threats): cc chin lc da trn u th ca ca cng ty trnh cc nguy c ca th trng. (4) WT (Weaks Threats): cc chin lc da trn kh nng vt qua hoc hn ch ti a cc yu im ca cng ty trnh cc nguy c ca th trng. thc hin phn tch SWOT ngi ta thng t t cc cu hi sau: - Strengths: Li th ca mnh l g? Cng vic no mnh lm tt nht? Ngun lc no mnh cn, c th s dng? u th m ngi khc thy c mnh l g? Phi xem xt vn t trn phng din bn thn v ca ngi khc. Cn thc t ch khng khim tn. Cc u th thng c hnh thnh khi so snh vi i th cnh tranh. Chng hn, nu tt c cc i th cnh tranh u cung cp cc sn phm cht lng cao th mt quy trh sn xut vi cht lng nh vy khng phi l u th m l iu cn thit phi c tn ti trn th trng. - Weaknesses: C th ci thin iu g? Cng vic no mnh lm ti nht? Cn trnh lm g? Phi xem xt vn trn c s bn trong v c bn ngoi. Ngi khc c th nhn thy yu im m bn thn mnh khng thy. V sao i th cnh tranh c th lm tt hn mnh? Lc ny phi nhn nh mt cch thc t v i mt vi s tht. - Opportunities: C hi tt ang u? Xu hng ng quan tm no mnh bit? C hi c th xut pht t s thay i cng ngh v th trng d l quc t hay trong phm vi hp, t s thay i trong chnh sch ca nh nc c lin quan ti lnh v hot ng ca cng ty, t s thay i khun mu x hi, cu trc dn s hay cu trc thi trang, t cc s kin din ra trong khu vc. Phng thc tm kim hu ch nht l r sot li cc u th ca mnh v t t cu hi liu cc u th y c m ra c hi mi no khng. Cng c th lm ngc li, r sot cc yu im ca mnh v t t cu hi liu c c hi no xut hin nu loi b c chng. - Threats: Nhng tr ngi ang gp phi? Cc i th cnh tranh ang lm g? Nhng i hi c

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swot ca cng ty may vit tin T VN QUN L

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th v cng vic, v sn phm hay dch v c thay i g khng? Thay i cng ngh c nguy c g vi cng ty hay khng? C vn g v n qu hn hay dng tin? Liu c yu im no ang e do cng ty? Cc phn tch ny thng gip tm ra nhng vic cn phi lm v bin yu im thnh trin vng. M hnh phn tch SWOT thch hp cho vic nh gi hin trng ca cng ty thng qua vic phn tch tnh hnh bn trong (Strengths v Weaknesses) v bn ngoi (Opportunities v Threats) cng ty. Cc yu t bn trong cn phn tch c th l: - Vn ha cng ty. - Hnh nh cng ty. - C cu t chc. - Nhn lc ch cht. - Kh nng s dng cc ngun lc. - Kinh nghim c. - Hiu qu hot ng. - Nng lc hot ng. - Danh ting thng hiu. - Th phn. - Ngun ti chnh. - Hp ng chnh yu. - Bn quyn v b mt thng mi. Cc yu t bn ngoi cn phn tch c th l: - Khch hng. - i th cnh tranh. - Xu hng th trng. - Nh cung cp. - i tc. - Thay i x hi. - Cng ngh mi. - Mi trung kinh t. - Mi trng chnh tr v php lut. II-Gii thiu v Tng cng ty c phn may Vit Tin: c thnh lp t nm 1976, Cng ty may Vit Tin vi tin thn l mt nh my nh mang tn Thi Bnh Dng K Ngh Cng Ty, vi thit b c k lc hu, lc u ch c hn 100 lao ng, ch yu l may gia cng xut khu. Nhng sau hn 30 nm xy dng v pht trin, di s n lc phn u khng ngng ca ton th CBCNV, Cng ty may Vit Tin m rng, pht trin ln thnh Tng cng ty may Vit Tin, hot ng theo m hnh Cng ty m Cng ty con, bao gm 12 x nghip, 17 cng ty con v cng ty lin kt, vi tng s CBCNV l 21.600 ngi. V n ngy 30/8/2007 B trng B Cng Thng chnh thc quyt nh chuyn Tng Cng Ty May Vit Tin thnh Tng Cng Ty C Phn May Vit Tin hot ng theo m hnh Cng ty M Cng ty Con. Thng hiu Vit Tin c xy dng ngay t khi cng ty c thnh lp vi ngha Vit l Vit Nam, Tin l Tin ln Cng ty s cng t nc Vit Nam tin ln trong th k mi. 1.Phn on th trng:
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swot ca cng ty may vit tin T VN QUN L

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1.1.Phn n th trng theo v tr a l: Doanh nghip c th trng trong nc (th trng pha Bc, Trung, Nam.), ngoi nc (Trung Quc, M, Nht Bn). c bit h thng phn phi ca doanh nghip tri di t Bc ti Nam. n nay, DN ny xy dng c hn 1.000 ca hng v i l 63 tnh, thnh ph, vn ti nhiu vng xa xi nh o Ph Quc.

1.2.Phn on th trng theo nhn khu hc: La tui: i tng khch hng ch yu ca cng ty l gii tr t 16-28,v c nhng ngi tui t 28 tr ln. Thu nhp: Dnh cho nhng i tng c thu nhp n nh. Ngh nghip: . T nhng ngi c thu nhp cao nh doanh nhn, nh lnh o, nh qun ln nhng ngi lao ng bnh thng u c th s dng sn phm ca Vit Tin. Gi tnh: ch yu dnh cho nam gii. 1.3.Phn on th trng theo tm l: -Thng hiu VIETTIEN: i tng s dng chnh l nhng ngi t thay i, -Thng hiu Vee Sendy: i tng s dng chnh l gii tr, nng ng, tr trung, lch s, gngi. -Thng hiu TT-up: i tng s dng chnh l nhng ngi c li sng hin i, a thch thi trang, lun lun thch s thay i. -Hai thng hiu thi trang cao cp SAN SCIARO v MANHATTAN: c s dng cho nhng ngi c li sng sang trng, lch lm.

2.Tnh hnh kinh doanh ca Ngnh dt may: Ngnh dt may Vit Nam c nhng bc tin ng k trong nhng nm va qua. Xut khu hng dt may ca Vit Nam cng t c nhng kt qu tng trng kh n tng. Trong bi vit ny, chng ti s phn tch im mnh im yu, c hi thch thc ca ngnh hng dt may Vit Nam trong thi gian qua. Ngnh dt may Vit Nam c th tn dng mt s im mnh. Trc ht, trang thit b ca ngnh may mc c i mi v hin i ho n 90%. Cc sn phm c cht lng ngy mt tt hn, v c nhiu th trng kh tnh nh Hoa K, EU, v Nht Bn chp nhn. Bn cnh , cc doanh nghip dt may xy dng c mi quan h gn b cht ch vi nhiu nh nhp khu, nhiu tp on tiu th ln trn th gii. Bn thn cc doanh nghip Vit Nam cng c bn hng nh gi l c li th v chi ph lao ng, k nng v tay ngh may tt. Bng: S liu v d bo tnh hnh sn xut v xut nhp khu dt may ca Vit Nam giai on 2006-2013: Sn xut Gi tr gia tng, triu la M Gi tr gia tng,% trong GDP 2006 3.205,5 5,3 2007 3.899,6 5,5 2008 5.136,8 5,7 2009 4.789,3 5,2 2010 4.764,5 4,9 2011 5.721,1 5,0 2012 6.847,6 5,0 2013 7.759,3 5,1

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swot ca cng ty may vit tin T VN QUN L

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Tc tng trng gi tr gia tng, % Gi tr gia tng ngnh dt, triu la M Thng mi quc t Kim ngch XK hng dt, triu USD Kim ngch NK hng dt, triu USD Cn cn thng mi ngnh dt, triu USD Kim ngch XK hng may mc, triu USD Kim ngch NK hng may mc, triu USD

13,2

13,5

9,2

-3,0

-0,9

9,8

9,2

9,0

325,0

368,9

402,8

390,7

387,2

423,2

460,0

499,2

1.058,0

1.352,0

1.690,0

1.318,2

1.453,5

1.598,8

1.742,7

1.912,7

3.988,0

4.940,0

5.874,8

4.699,8

5.056,9

5.166,8

4.990,7

5.096,5

-2.930,0

-3.588,0

-4.184,8

-3.381,6

-3.603,4

-3.568,0

-3.247,9

-3.183,8

5.579,0

7.186,0

9.054,4

7.424,6

8.335,4

8.898,6

8.929,0

9.505,3

271,0

426,0

449,8

337,3

379,8

414,0

451,3

497,3

Cn cn thng mi ngnh may 5.308,0 6.760,0 8.604,6 7.087,2 7.955,6 8.484,6 8.477,7 9.008,0 mc, triu USD Ngun: BMI (thng 7/2009) Cui cng, Vit Nam c nh gi cao nh n nh chnh tr v an ton v x hi, c sc hp dn i vi cc thng nhn v cc nh u t nc ngoi Bn thn vic Vit Nam tch cc tham gia hi nhp kinh t khu vc v th gii cng m rng tip cn th trng cho hng xut khu ni chung v hng dt may xut khu ni ring. 3.Tnh hnh kinh doanh ca tng cng ty c phn may Vit Tin: Bc sang nm 2010, mc d cn nhiu kh khn thch thc, nhng xut hin nhng tn hiu lc quan i vi ngnh dt may Vit Nam ni chung v ca Tng cng ty ni ring. Thch thc ln nht th trng xut khu ca ngnh dt may s c rt nhiu cnh tranh gay gt t cc nc xut khu mnh nh Trung Quc, n , Bangladesh Tuy nhin, Tng cng ty c gng phn u hon thnh vt mc k hoch cc ch tiu ngay trong 06 thng u nm 2010 c th nh sau : STT Ch tiu VT Thchin 6T/ 2009 1 Doanh thu T ng 912.00 K hoch nm2010 2,100.00 Thchin 6T/ 2010 1,007.00 So snh TH 6T/ KH 48% Cng k 110%

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swot ca cng ty may vit tin T VN QUN L

http://ibsconsult.wordpress.com/2011/07/20/swot-ca-cong-ty-may-vit-tin/

2 3

Li nhun trc thu Thu nhp BQ ngi L

T ng ng

43.00 2,655,000

105.00 4,000,000

55.00 3,399,000

52% 85%

128% 128%

Kh nng hot ng ca Cng Ty: Ngun lc: Lao ng 960 990 1.010 510 900 500 MMTB cc loi 665 655 861 512 1.083 395 D.Tch nh xng (m2) 6.672 6.672 5.700 2.133 2.532 2.780

STT

N V

Mt hng

Nng lc(SP/Nm)

1. 2. 3. 4. 5. 6.

MAY 1 MAY 2 SIG-VTEC DUONGLONG VIT LONG VIMIKY

Shirt Shirt Jacket, sportwear Dress pants Khaki,dresspants,.. Suit

3.000.000 3.000.000 2.000.000 1.800.000 3.000.000 3.000.000

Nng lc sn xut Vn iu l : 230 t ng Nh xng: 55.709.32 m2 Thit b: 5.668 b Lao ng: trn 20.000 lao ng C cu t chc (1) HI NG QUN TR V c Giang (Ch tch ) Nguyn nh Trng (Ph Ch tch) Bi Vn Tin (Thnh vin) Trn Minh Cng (Thnh vin) Phan Vn Kit (Thnh vin) (2) TNG GIM C Bi Vn Tin (3) PH TNG GIM C Trn Minh Cng Phan Vn Kit Nguyn Th Tng (4) GIM C IU HNH Nguyn Ngc Trung Phm c Li Phm Tun Kin

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swot ca cng ty may vit tin T VN QUN L

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Phm Thanh Hoan Trn Th Lin (5) BAN KIM SOT Thch Th Phong Huyn ( Trng ban) Trn Phc Nht (Thnh vin) H Ngc Huy (Thnh vin) V Cng tc qun tr doanh nghip. - Tng cng cng tc qun l, tin hnh ti c cu li t chc, sp xp li cc phng ban chc nng, st nhp cc x nghip sn xut theo phng chm Tinh gn, hiu qu, chuyn mn ha. - Ap dng trit cc bin php tit kim ton din, c bit l tit kim chi ph sn xut, chi ph tiu th. Thc hin tt cng tc qun tr chi ph. - Vic p dng cng ngh sn xut mi theo phng php cng ngh Lean t nm 2008 n nay pht huy tc dng lm cho nng sut lao ng nng cao r rt ( tng bnh qun 20% so vi trc y). - Thc hin u t chiu su bng cc my mc thit b chuyn dng nhm thay th cho vic s dng nhiu lao ng ng thi p ng yu cu cht lng ngy cng cao ca khch hng. Thng hiu Vit Tin ang khp kn dy hng may mc cung cp cho ngi tiu dng ni a vi nhng thng hiu Sanciaro, Manha an, TT-up dnh cho ngi c thu nhp cao; Vit Tin, Vie ien Smartcasual dnh ngi c thu nhp t trung bnh n kh; v Vit Long nhm n ngi tiu dng c thu nhp trung bnh thp ang chim s ng. Tuy thm nhp su hn vi i tng khch hng bnh dn, nhng Vit Tin lun khng nh vic ly cht lng sn phm l tiu ch cnh tranh hng u. Vit Tin ch cung cp nhng mu qun o c cht lng vi c kim nghim, cam kt khng c cht gy kch ng da. Lun lun ci tin mu m sn phm, a dng mu sc qun o. Nh , cc sn phm thi trang Vit Tin vt qua c nh kin ch hng Vit Nam. DN rt ch trng n cc yu t nh vn ha tng vng min, thi quen n mc a ra nhng dng sn phm ph hp nht vi th hiu ca ngi tiu dng Vit Nam. Nht l cc yu t kch c, kiu dng ca sn phm c thit k ph hp vi kch c v phong cch ca ngi Vit Nam. VTEX y mnh thit k sn phm thi trang nng cao gi tr gia tng ca sn phm, xy dng thng hiu phc v cho nhiu i tng tiu dng nhiu phn khc khc nhau. Nhng sn phm mang thng hiu ca VTEX hin c mt tt c cc knh phn phi hin i t ca hng, i l n siu th vi thit k thng nht ngi tiu dng d dng nhn din

Th phn Tng cng ty C phn May Vit Tin, l doanh nghip thnh cng nht trong vic chim lnh th th trng ni a, nhiu nm qua, DN thc hin chin lc pht trin th trng trong nc vi mc tng trng ln 40%. Ngoi 17 ca hng v gn 600 i l bn sn phm ca Vit Tin, DN ny ang tip tc m rng, pht trin knh phn phi, a sn phm vo 48 trung tm thng mi.Bn cnh vic xy dng chui ca hng, i l c quyn bn sn phm may mc ca mnh, Vit Tin cn phi hp vi cc ca hng dt may khc cng phn phi cc sn phm hng may mc Vit Nam n tay
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swot ca cng ty may vit tin T VN QUN L

http://ibsconsult.wordpress.com/2011/07/20/swot-ca-cong-ty-may-vit-tin/

ngi tiu dng bnh dn mt cch rng ri hn. Mt s thnh tch t c c ngi tiu dng bnh chn l Hng Vit Nam cht lng cao 10 nm lin t 1997-2006 qua bo Si Gn Tip Th. Cc hun chng, bng khen ca Chnh ph,huy chng vng cc gii thng: Tp th Anh hng lao ng. C thi ua ca Chnh ph. Hun chng lao ng hng I II III. Danh hiu doanh nghip tiu biu nht ca ngnh dt may Vit Nam 2004-2005-2006.

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