KFC NH NG QUYN VIT NAM A. GII THIU TNG QUAN. I.

. S lc v cng ty KFC KFC Corporation, c tr s ti Louisville, Kentucky, l chui nh hng chuyn v thc n nhanh l g rn ni ting nht th gii, c bit v Original Recipe, Extra Crispy, Kentucky GrilledChicken and Original Recipe. Mi ngy, hn 12 triu khch hng c phc v ti nh hng KFC ti 109 quc gia v vng lnh th trn th gii. KFC a hn 5.200 nh hng Hoa K v hn 15.000n v trn ton th gii vo hot ng. KFC l ni ting th gii v cng thc rn g Original Recipe - c to bi cng mt cng thc pha trn b mt ca 11 loi tho mc v gia v khc nhau do i t Harland Sanders hon thin hn na th k trc.Khch hng trn ton cu cng c th thng thc hn 300 sn phm khc nhau - t mn Kentucky Grilled Chicken ti Hoa K ti bnh sandwich c hi ti Nht Bn. KFC l hng thc n nhanh ln th 2 trn th gii sau MC Donalds .KFC l mt phn ca Yum! Brands, Inc., cng ty ln nht trong lnh vc kinh doanh nh hng vi hn 36,000 chi nhnh trn th gii. Cng ty ny c xp hng # 239 trong danh sch Fortune 500, vi doanh thu hn 11 t USD trong nm 2008. II. KFC nhng quyn vo Vit Nam Ti Vit Nam KFC tham gia vo th trng ln u tin vo thng 12/1997 ti trung tm thng mi Si Gn Super Bowl. Nh li, cng nm , Lotteria cng vo VN m rng franchise th sau 8 nm tc l nm 2005, Lotteria vn cn chu l m rng

mng li, cn KFC c li sau tm nm ch i thi quen tiu dng ngi Vit thay i. Thi im , mt phn g rn combo thp nht cng 33.000 ng, cao hn mt t ph n 10.000 ng, nhng khng t ngi vn chu mc hu bao chi tr. Cn hin ti, vi tnh hnh lm pht ngy cng gia tng, nhng gi ca cc mn n KFC vn nh c, c khi cc t khuyn mi ti 40% khin cho mn n ny khng cn tr thnh xa x vi dn Vit na, 1 compo g gi c gi bng 1 t ph. Hin nay, KFC ang y nhanh tc m ca hng ti VN: 13-15 ca hng/nm. Cc ct mc pht trin: Thng 12/1997: khai trng nh hng u tin ti TP.HCM Thng 06/2006: khai trng nh hng u tin ti H Ni Thng 08/2006: khai trng nh hng u tin ti Hi Phng & Cn Th Thng 07/2007: khai trng nh hng u tin ti ng Nai Bin Ha Thng 01/2008: khai trng nh hng u tin ti Vng Tu Thng 05/2008: khai trng nh hng u tin ti Hu Thng 12/2008: khai trng nh hng u tin ti Bun Ma Thut Thng 11/2009: khai trng nh hng u tin ti Nng Thng 04/2010: khai trng nh hng u tin ti Bnh Dng V n thi im hin ti, KFC dn u th trng thc n nhanh ti Vit Nam. h thng nh hng thc n nhanh ny c 122 ca hng KFC 17 tnh thnh ph ln trn khp Vit Nam.

Nh vy, nhn chung ta c th thy c KFC kh thnh cng khi thc hin nhng quyn vo th trng Vit Nam. B. Vn nhng quyn ca KFC 1. Yu cu u t Chi ph m 1 chi nhnh KFC l 25000 USD.KFC c mt s qui nh v vic u t m 1 chi nhnh KFC.Theo qui nh tt c u c thanh ton bng tin mt. Bn c th u t vn trong pham vi ti chnh ca mnh, u t ban u c th thp hn so vi bng bo gi di y: Hng mc Ph thnh lp mc 1 L ph nhng quyn Qung co Thit b Tn kho ban u Bt ng sn Ph o to Nhng chi ph v qu khc (cho 3 thng) Tng u t 1.142.300$ 1.732.300$ 25.000$ 5.000$ 250.000$ 10.000$ 832.000$ 2.300$ 42.850$ Ph thnh lp mc 2 25.000$ 5.000$ 250.000$ 10.000$ 1.357.000$ 2.300$ 33.000$

2. Cc chi ph hat ng Chi nhnh ca KFC phi tr tin bn quyn khong 4% (hoc 600 USD/thng), ph qung co trong khu vc 3% v qung co ton quc khong 2% trong tng thu nhp.
3. Nhng o to v h tr nhn c

YUM! se xem mi chi nhnh nh l mt i nhng khch hng k quc, m mc ch ca h l m bo thc khch lun lun nhn c s phc v tt nht. S giao dich v h thng am bao cht lng cung se cung cp cho cac chi nhanh ngun thc phm an toan, s hun luyn chu ao vi cac cach thc kim tra s sach. 4. Gii hn KFC ng bo tr c quyn trong ban kinh 1,5 dm vi s dn khoang 30.000 ngi.
5. Cc giai on tin hnh nhng quyn ca KFC vo

Vit Nam G Thi gian KFC Franchisee Prospect

Qualification 1

46 tun

Review application Issue Franchise Disclosure Document (FDD)

Sign and return Franchise Disclosure Document (FDD) receipt

Verify assets and geographic interests Conduct and review credit check and franchise profile -

Review FDD and prepare questions Complete franchising profile Begin creating operating plan

Overview training requirements Overview Operating Plan outline Conduct franchising background check

Operations Interviews 2

4- 6 tun

Conduct Interview(s) Discuss Operating Plan to ensure business understanding

Attend one and a half day store experience (if necessary)

Complete operations plan Interview as needed

Explain site selection Identify and discuss issues Conduct operations interview Set up one and a half day store experience If Franchise Prospect meets all qualification standards, they are approved as a Franchisee Candidate

Site Strategy Exploration 3

8 10 tun

Determine best site selection strategy Review KFC Development Service options

Outline development vision

Identify focus trade area(s) Align next steps

Discuss scale requirements and future development

Note: Franchise Candidates seeking to acquire existing restaurants will document their interest and will be contacted if deals are available that meet their criteria. -

Securing Site Control 4

12 16 tun

Complete Trade Area action plan Establish priorities Develop next steps with the Franchisee Candidate

Provide feedback/action plan

Endorse action plan Negotiate for site Send letter of intent Negotiate store purchase (if buying stores)

Site Registration/ Approval 5

68 tun

Complete site registration workbook

Complete site deposit form Remit funds Sign, date and remit site analysis survey form

Provide Franchise Site - Analysis Survey (FSAS) and deposit form

Submit site registration to Brand desk

Determine if proposed site can be cleared for development Provide onboarding support via regular calls -

Franchisee Onboarding 6

6 18 thng

Finance your restaurant Build your restaurant Hire your team Attend appropriate training Grand Opening

Schedule/conduct appropriate training Provide development expertise Provide countdown to opening checklist Support Grand Opening

Preparing to Grow 7

ang din ra

Provide business support Develop marketing calendar Provide brand leadership

un a great restaurant be certified "growth ready"

Execute marketing programs Build team capability Create a growth vision Register and build additional sites

Ch yu tp trung vo nhng Thnh ph ln, tp trung ng dn nh H Ni, TP.HCM, Nng, Hi PhngTrong KFC la chn cho mnh 2th trng im l H Ni v thnh ph H Ch Minh.Nm 1998 th KFC cmt ti thnh ph H Ch Minh nhng phi mi n tn nm 2006 th KFCmi pht trin h thng cc ca hng ca mnh ra H Ni.ng thi, h hng n lng khch hng tr l hc sinh, sinh vin ca nhng thnh ph ln, c mc sng kh cao ny.KFC khng phttrin mt cch t h thng cc ca hng m vi mc ch pht trin lu ditrn th trng Vit Nam th KFC tin hnh s m KFC th hin mt phong cchchuyn nghip khng ch trong i ng nhn vin,h thng cc ca hngtng i dy c m cn l iu hnh mt lot cc ca hng vi s tin linht cho khch hng s dng sn phm KFC. Ngun lc ca KFC kh di do vi i ng nhn vin

giao hng n tn ni trong thi gian nhanh nht, phc v khch hng mt cch tt nht. KFC lun bit la chn nhng v tr p ta lc ca hng.Cc ca hng thng c t ti nhng trc ng chnh, trung tm, ni ng o ngi dn thng xuyn qua li, v d nh Nng, KFC c mt tng 2 ( ngay ti ch gi vo khu hng ha ) ca siu th BigC, Co.op Mart, ng L Thi T, nhm ti a ha lng khch vo ca hng. Bn cng , KFC cng chun b cho mnh nhng chin lc k cng i mt vi s cnh tranh t pha Lotteria, BBQ Chicken, Jollibee, 6. Chin lc sn phm iu quan trng trong chin lc pht trin sn phm l to s khc bit ha so vicc sn phm khc. T ngi tiu dng mi cm nhn c sn phm no ca nhnhiu KFC hay Lotteria, hay mt ca hng thc n nhanh khc. Bn thn sn phmKFC c s khc bit v s pha trn gia mi mt loi gia v. Chnh iu ny to nn hng v c bit cho mn g rn. KFC khng nhng to ra s khc bit mcn a dng ha sn phm to nn thc n v cng phong ph. Bn cnh nhng mnn truyn thng nh g rn v hambeger, khi xm nhp vo Vit Nam, KFC ch bin thm mt s mn phc v nhng thc n hp khu v ngi Vit Nam nh: ggin khng xng, bnh m mm, cm g gravy, bp ci trn JumboKch thc caHamburger cng thay i, tr nn nh hn thch hp vi vc dng nh nhn ca ngiVit Nam. Danh mc sn phm c sp xp theo nhiu loi gip cho ngi tiu dngd chn la thc n a thch. Danh mc ny bao gm: g rn truyn thng, tin li mingy, phn n cho tr em, nc gii kht, thc n nh, thc n ph, kinh t mi

ngy,xalach, trng ming, Bn cnh , mt s mn mi dc tung ra th trng Vit Nam gp phn lm tng thm s a dng trong danh mc thc n, nh: bg phi l, bg tm, lipton ice tea, nc EvianVi vic m rng sang cc nguyn liu tm c,mt s nc gii kht thay th sn phm nc ngt Pepsi, KFC to s thch th v tm cho gii thanh nin, t c th gim s nhm chn ni khch hng khi ch cquyn phc v ch mi mn g. c bit i vi gii thanh nin hin nay lun thch itm ci mi, ci l.KFC khng nhng ch ch trng n vic pht trin thm dng sn phm mi, thay isn phm bt kp th hiu ngi tiu dng m cn c bit quan tm n sc khoca khck hng. Nhng dn chng quan trng l, vo nm 2007 KFC thay i loi du chin g t cht bo 5500 tim KFC trn ton th gii trong c Vit Nam.y l loi du u nnh c dng thay cho du rau m cng ty cho rng nh hngn bnh tim mch. u nnh c hm lng linolenic thp c cha hm lng axitlinolenic di 3% trong khi hm lng ny du nnh thng thng l 8%. Kt qu ldu nnh n nh hn cn t hydro ho hn v do vy to ra t axit bo no hn. Do ngi tiu dng c th yn tm hn khi s dng cc sn phm KFC, c bit tronggii thanh thiu nin hin nay, khi m tnh trng bo ph ang ngy cng c s gia tngr rt. Dn chng th hai, trong thi gian gn y, nn dch cm gia cm ang bngn, nh hng rt ln n vic kinh doanh thc n nhanh ca KFC ni ring v ccnh hng phc v thc n nhanh ni chung. Nhng vn ny KFC khc phcc. C th vo nm 2004, khi dch cm g va bng pht, KFC c k hoch nhpkhu tht g ng lnh t Bc M. KFC cng thc hin mt quy trnh ch bin g schv m bo v sinh an ton thc phm. Bn cnh , KFC cng b sung

vo thc nca nh hng cc mn ch bin t c, b, heo thay cho tht g lm khch hng antm hn. 7. Chin lc gi T nm 1998 khi KFC bt u xut hin tai thi trng Vit Nam, KFC chiu l trongsut 7 nm cho ti nm 2006 khi ngi dn Vit Nam bt u chung thc n nhanhvi s tin li cua no, luc o h thng chui ca hang KFC thc s bung n tai ia banthanh phHChiMinh.Trong nhng bc u tin thm nhp thi trng Vit Nam khi ma ngi dn con qua xa la vi thc n nhanh cung mui vi cua no, KFC s dng chin thut nh gi thmnhp th trng, s dng gi thp thu ht th phn ln trc khi cc i th uikp. Khi c s khch hng trung thnh s tin hnh tng gi.V r rng chin lc ny c hiu qu khi nm 2006 KFC bt u c li v s lngkhch hng v khch hng trung thnh tng vt.i cng vi s cnh tranh hin nay trn th trng ca cc hng Lotteria hay Jolie Bee,KFC c nhng tng cnh tranh mi l, v d nh kt hp cc phn n 2 ngi vi gi kh mm (trung bnh l 69.000/phn) cng nhng hot ng ng gp cho qu tthin hoc cc s kin l hi, Tt mang nhiu ngha 8. Chin lc phn phi Nh phn tch trn, KFC vo Vit Nam bng master franchise thng qua thnhlp cng ty lin doanh KFC Vit Nam, do vic m cc ca hng phn phi ti Vit Nam s do cng ty KFC Vit Nam b vn ra. iu ny nh hng nh th no n hthng v chin lc phn phi ca KFC?u tin, KFC s linh hot hn trong vicm cc nh hng ti cc thnh ph ln nh H Ch Minh, H Ni trong vic chnthi gian, a im m.iu ny to nn li th cnh tranh ca KFC so vi cc ith. Bn cnh , gi cho mt hp ng nhng

quyn theo quy nh ca cng ty ml 1 triu USD, cha k cc chi ph m ngi mua nhng quyn phi b ra nh trangtr qun, mua sm trang thit b, thu mn nhn vin ban u. Phi k thm, php lutv nhng quyn ti Vit Nam vo nhng nm u khi KFC vo Vit Nam cha ccht ch. Do , cnh tranh c vi cc sn phm thc n nhanh thay th ti Vit Nam v cc ng ln trn th gii, KFC to s khc bit cho mnh trong chin lc phn phi, thng qua kt chui.V a im phn phi, khc vi i th ln ca mnh l Lotteria thng c cc cahng ti cc ng ba, ng t, mt tin ng ln, th KFC chn cc a im m ccca hng l cc ta nh, siu th, nh sch, trung tm thng mi nh Parkson,Diamond Plaza, Siu th Maximark, Coop Mark, Big C Li th ca cc a im nyl y l ni c nhiu ngi gh n mua sm hoc lm vic ti cc ta nh, v cci tng n y a s l gii trung lu tr ln, ng l nhm khch hng mc tium KFC nhm ti. Tuy nhin, h thng siu th, trung tm thng mi ti Vit Nam pht trin khng nhanh, nn gn y KFC Vietnam phi thu nhng cn nh mtng m nh hng ring. Tiu ch chn mt bng ca KFC l a im nm cckhu trung tm th.Hin ti, tng s lng nh hng KFC l 75, trong c 47 nh hng TP H ChMinh, 16 nh hng H Ni, cn li Bin Ha, Hi Phng, Vng Tu, Hu, aklak,Cn Th. D kin cui nm 2010 s c 100 nh hng trn khp c nc. 9. Chin lc xc tin Qung co - khuyn mi:Chin lc qung co ca KFC l tp trung xy dng hnh nh thng hiu, to squen thuc cho ngi tiu dng v mt cch n mi l nhng ni ting trn th gii l: fastfood. KFC khng ch qung co trn cc phng tin in n nh bo ch , tpch

m cn c qung co trn cc phng tin in t nh truyn hnh , internet.Bn cnh KFC cn t chc qung co ngoi tri nh : pan , p-phch, bng hiu , pht leafletV khch hng mc tiu ca KFC l gii tr nng ng v thch khm ph, cho nn ccchin dch qung co ca KFC cng lun tr trung, mi l v to bo c th khaithc s ch ca khch hng.V d: oTrong ma dch cm, KFC tung ra chng trnh khuyn mi: khch hngno dm gc ni lo cm g, dng th VIP gi 15.000 s c gim 10%s tin mi ln n trong mt nm k t ngy mua th. oMua hng vo ngay thi im chung ca hng reo, khch hng s ctng: 01 ming g, 01 phiu i min ph 02 ly Pepsi ln khi mua 02 lyPepsi nh cho ln mua hng sau. Mi ngy c 24 ln rung chung. oVi mi ln mua 01 ly Pepsi ln, khch hng s nhn c 01 m s tham gia chng trnh rt thm t ng bng cch nhn tin n tng i(8113) hoc vo Website:www.pepsiworld.com.vn oVo dp Noel th KFC c chng trnh qung co vi ni dung: "Gingsinh l thi gian p nht trong nm, l thi gian cho gia nh v bn b. Hy KFC chuyn nhng li chc tt p, nhng mn qu nghanht n ngi thng yu ca bn. o Ngoi ra, KHI MUA 1 "PHN N GING SINH" ngi thn ca bns nhn c tm thip v c C HI NHN NHIU QU TNGHP DN. oT ngy 14/10/2009 n 26/11/2009, chng trnh khuyn mi Trngchc c p dng. Vi chng trnh ny, khch hang khi mua 1 trong7 combo c a ra bi nh hng KFC nhn c mt th co trngcc sn phm khc. y l mt chng trnh khuyn mi thng

xuync p dng ti cc nh hng KFC trong thi gian ngn nhm thu htkhch hng cng nh gii thiu sn phm. oChng trnh khuyn mi Ght tr vn ko di 01/09/2009 n31/10/2009. Chng trnh ny kt hp vi dch v giao hng tn ni caKFC. Vi tn gi "GHT TR", KFC cam kt giao hng trong vng 30 pht cho nhng khch hng gi n Dch v Giao hng tn ni qua sin thoi 3848.9999 (p dng ti H Ni v Tp.HCM), sau thi gian 30 pht khch hng s c nhn nhng phn qu t KFC. Thng ip caKFC thng qua chng trnh ny l Hy cng KFC xy dng vn haNG GI - GHT TR tit kim thi gian nhiu hn cho cucsng ca bn. oMc khc KFC cn lin kt vi cc vi cc nhn hiu khc cng lmkhuyn mi nh mc in Laser hiu Vmax: Khi mua bt k 01 sn phmmc in laser hiu Vmax, khch hng s c tng 1 coupon tr gi 40000, s dng ti cc nh hng thc n nhanh KFC. Chng trnh kodi t 1/12 n 31/12/2007 ti TPHCM, Bnh Dng, ng Nai.Vi hthng phn phi ton quc, sn phm mc in Vmax (dng cho my inHP, Canon, Samsung...) c cht lng tng ng mc in chnh hngnhng gi thp hn t 30 n 60%. Quan h cng chng (PR): qung b cho thng hiu ca mnh, KFC thng xuyn c cc hot ng t thin,ti tr nh : Trao tng s tin 64 triu ng cho qu t thin ca Hi bo tr tr em mci - tn tt Q.G Vp (TP.HCM) nhm gp phn vo hot ng nui dy tr bt hnhnhn k nim 8 nm thnh lp KFC Vit Nam.Bn cnh KFC cng thnh lp i tnh nguyn KFC Team tham gia cc hot ngt thin , gip cc tr em m ci, tn tt ,.Ti tr cc gii thi u th thao trongnc.

C. THUN LI V KH KHN KHI NHNG QUYN VO VIT NAM. 1. Nhng thun li khi nhng quyn vo th trng Vit Nam KFC c c danh ting qu ln trn th trng quc t, do , vic nhng quyn vo th trng Vit Nam s tr nn d dng hn, d c gii tr - nhng ngi lun mun nm bt xu hng ca th gii chp nhn hn.
KFC ch yu nhm vo gii tr c tui t 15 29, c bit l

tr em. iu ny rt ph hp vi mt t nc c dn s tr nh VN. Theo thng k nm 2009 dn s c tui t 0 14 chim 29,4%, cn dn s trong tui 15 59 chim 65% dn s Vit Nam rt tr v l mt th trng y tim nng ca KFC. Da vo tm l tip thu nhanh nhng lung vn ha nc ngoi ca ngi Vit, KFC c quyn hi vng vo mt vn ha thc n nhanh mi Vit Nam. L mt nhn hiu thuc tp on Yum! hin ang s hu bn cng ty KFC, Pizza Hut, Taco Bell v Long Jonh Siver l nhng thnghiu hng u ca Yum ton cu! Nhng cng ty ny m khong ba qun nmi ngy v l nhng nh hng cng nghip bn l quc t ln mnh nht. Mingy, KFC n tip gn 8 triu khch hng trn ton th gii. Do tnh cht kinhdoanh quy m rng ln nh vy nn c th ni tim lc ti chnh ca KFC l rtdi do.

 Cuc sng ngy cng bn rn, cho nn to ra s bng n ln v

nhu cu tm kim loi thc n nhanh v xu hng tin dng vo nhng thng hiu c sn lu nm trn th trng nh KFC. Khi m vn v sinh an ton thc phm ngy cng c chnh ph Vit Nam ch trng, vic dp b nhng gnh hng n va h th chnh l c hi cho nhng ca hng thc n nhanh sch s, y thanh lch nh KFC ln ngi.
2. Nhng kh khn v gii php khi nhng quyn vo th

trngVit Nam Khung php l v nhng quyn thng mi ca Vit Nam vn cha hon thin nn t nhiu cng gy kh khn, tr ngi cho cc doanh nghip nc ngoi mun thc hin nhng quyn vo VN.
Gii php y l mong mun chnh ph nhanh chng c

nhng thay i hp l, cht ch, qun l st sao cc doanh nghip nc ngoi u t vo VN c d dng v chc chn hn.

V cng khng th khng k n s cnh tranh cam go vi

nhng hng thc n nhanh khc cng nhng quyn vo Vit Nam nh Lotteria, Jollibee hay ci tn mi The Jonny Rockets,. Xa xi hn, i th ca KFC c th l mt thng hiu Vit Ph 24.
Gii php y chnh l to ra s khc bit, pht huy im

mnh vn c ca KFC trong cung cch phc v, cch bi tr ca hng thu ht khch. Phong cch phc v kh c o, c im chung l t phc v to s bnh ng, cng bng nh nhau. Bn cnh phong cch phcv lch s v

chuyn nghip gip khch hng c c mn n trong thi gian ngnnht, ng vi ngha l ca hng thc n nhanh.Ngoi ra KFC cn khng ngng cung cp ngy cng nhiu la chn cho khchhng vi mt menu phong ph Vit Nam l nc c thu nhp u ngi tng i thp, cho nn y cng l mt kh khn cho vic xm nhp vo th trng VN ca KFC. Gii php y l h ch trng hng n nhng khch hng c thu nhp kh, n nh.Vi nhng ngi c thu nhp kh th vic s dng sn phm c ththng xuyn song nhng ngi c thu nhp thp cng c th tr thnhkhch hng ca KFC nhng mc s dng sn phm c th khng thngxuyn H thng nhn din thng hiu vi tng mu - trng i hnhi t Sander d b nhm ln. V Lotteria cng c tng mu ch o l - trng, cn Jollibee l tng - vng. D hi nhp kh nhiu trong quan im v n ung tuy nhin KFC vn gp phi mts trc trc v vi mt dn tc gn b vi ba cm gia nh, gn b vi ni cm nghingt khi v khng kh m cng mi dp c bit no trong gia nh th vic nmt ni ng c v khng c khng gian ring nh KFC l mt iu bt tin vkhng my vui v. Th nn ngy cng pht trin, KFC cn nghin cu thm v cmun ca ngi Vit Nam trong nhu cu n ung nhm mang li nhiu s hi lnghn.Mt kha cnh ng quan tm na trong thi quen n ung ca ngi Vit Nam ivi cc mn ch bin t g l, ngi Vit Nam t xa rt

thch n cc mn g luc,g hp. g th phi l g ta, tht thm, dai ch khng b nh g c ch bin ti KFC.Tuy rng khch hng mc tiu m KFC xc nh l tng lp tr, c bit l tr con,thanh thiu nin, tuy nhin thc s to c ch ng v tr thnh mn n ph binth c l nhng con g trong KFC nn dai hn gn gi vi khu v ca ngi Vit Nam hn. Khi B m ca nhng a tr thch v nhng a tr cng thch th nhngkh khn v khong cch vn ha m thc s c rt ngn v KFC c iu kin tonn ch ng vng chc trc khi Macdonals ln chim th trng bo b nh Vit Nam.Thm vo , cn bnh bo ph dng nh ang l ni m nh ca khng t ngi dn mi la tui ti Vit Nam hin nay. Vic n qu nhiu du m, thc n khng m bo cht lng khin mt lng khch hng khng nh ngi ngn khi n thc nkhng do mnh ch bin v c bit li c nhiu colestoron gy nguy him cho sckhe. y l yu t cng kh quan trng khi KFC xm nhp vo th trng a chungmnh dy nh Vit Nam.

Ph lc ting vit ca bng 7 bc NQTM

G Thi gian KFC Franchisee Prospect

Trnh chuyn mn 1

46 tun

- nh gi ng dng - Vn Franchise Disclosure Document (FDD)

- ng k v tr li cc ti liu cng b nhng quyn thng mi (FDD) nhn

- Xc minh ti sn v li ch a l - Tin hnh kim tra v xem xt tn dng v h s c nhn nhng quyn thng mi

- nh gi FDD v chun b cu hi - Ton b nhng quyn thng mi h s c nhn

- Bt u to ra k hoch hnh ng

- Yu cu o to Tng quan - Tng quan iu hnh K hoch phc tho

- Thc hin nhng quyn thng mi nn kim tra

Hot ng Phng vn 2

4- 6 tun

- Tin hnh phng vn (s) - Tho lun k hoch hnh ng m bo s hiu bit kinh doanh

- Tham gia v kinh nghim ca hng na ngy (nu cn thit)

- Ton b cc hot ng k hoch - Phng vn khi cn thit

- Gii thch la chn a im - Xc nh v tho lun v cc vn - Tin hnh hot ng phng vn - Thit lp mt ca hng kinh nghim na ngy

- Nu Prospect Nhng quyn thng mi p ng tt c cc tiu chun trnh chuyn mn, khi c ph duyt nh mt ng c vin nhn quyn

Chin lc thm d 3

8 10 tun

Xc nh chin lc tt nht la chn a im

cng pht trin tm nhn - Xc nh khu vc thng mi tp trung (s)

- nh gi KFC la chn Dch v Pht trin

-

- Align cc bc tip the

- Tho lun v quy m v yu cu pht trin trong tng lai

-

Note:Cc ng c vin Nhng quyn thng mi ang tm kim c c cc nh hng hin c s ti liu quan tm ca h v s c lin lc nu giao dch c sn p ng c tiu ch ca h.

Bo v kim sot 4

12 16 tun

Ton b khu vc thng mi k hoch hnh ng

- Cung cp thng tin phn hi / k hoch hnh ng

- Thit lp cc u tin - Xy dng cc bc tip theo vi cc ng c vin nhn quyn

- Thng qua k hoch hnh ng - m phn cho trang web - Gi th v nh - m phn mua ca hng (nu mua ca hng) - Hon thnh khu m xe - Np qu - K tn, ngy, thng, v np trang web phn tch iu tra xe

rang web ng k / ph duyt 5

68 tun

- Ton b trang web ng k bng tnh - Cung cp Site Nhng quyn thng mi - Kho st Phn tch (FSAs) v hnh thc tin g i

- Gi ng k trang web bn thng hiu

- Xc nh nu trang web c xut c th c ph pht trin

Nh quyn 6

6 18 thng

- Cung cp h tr onboarding qua cc cuc gi thng thng

Ti chnh nh hng ca bn - Xy dng nh hng ca bn - Thu nhm ca bn - Tham gia o to ph hp - Khai trn

- Lch trnh / tin hnh o to thch hp

- Cung cp chuyn mn pht trin - Cung cp m ngc m danh sch kim tra

Chun b pht trin 7

ang din ra

- H tr Khai trn - Cung cp h tr kinh doanh - Xy dng lch trnh marketing - Cung cp lnh o thng hiu

- Un mt nh hng ln - c chng nhn " sn sng tng trng"

- Thc hin cc chng trnh tip th

- Xy dng nng lc i ng - To mt tm nhn tng trng - ng k v xy dng trang web b sung