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Topics for Research in Marketing 1. The effects of pharmaceutical dispensing pattern on consumer store patronage 2. Table turnover augmentation: variables affecting the time spent in dining experience 3. A comparative study on application of advertising through cell phone framework among various types of goods and services 4. Market entry strategy in an emerging market using Country of Origin information 5. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands 6. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes A study of packaged milk brands 7. Effect of self-placement of habitual buying products on their sales 8. Determinants of consumer buying behavior through mega stores in (country name) 9. Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products 10. Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name) 11. Customer Delight in banking 12. To identify service quality gaps in banking sector: A comparative study of local and foreign banks 13. Effects of occupational status on women food buying and cooking behavior 14. Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name) 15. Effects of gender on family buying decision 16. Effects of recession on consumer buying behavior 17. Factors effecting positive and negative word of mouth in restaurant industry 18. The effect of brand image on consumer taste preference 19. The effect of recession on promotional activities 20. The effect of recession advertising 21. Factors effecting level of impulse buying 22. Effects of technology change on information seeking habits of individuals 23. Effects of product and consumer characteristics on free sample trail/usage 24. Consumer response to unethical retailer behavior 25. Relationship between consumers internal usage practices and awareness to internal advertising 26. Effects of consumer response to in store promotion on brand image and purchase intention 27. Attitude of people in different roles towards direct marketing 28. The impact of counterfeit brands on consumers acceptance of original brands 29. The effects of product, market and organizational characteristics on market research practices 30. A comparative study of sellers and buyers in market acceptability of licensed software 31. Affect of deceptive advertising on consumer loyalty in telecom sector 32. Factor affecting educationist/scientist response to patent registration 33. Consumer awareness and usage of E-banking transactions through mobile phones

34. The effects of advertising research practices on the advertising performance of companies 35. Impact of performance commitment on customers evaluation of product quality 36. Relationship between packaging characteristics and consumer brand preference 37. Relationship between marketing research, customer knowledge and company sales 38. Effect of product innovativeness and trial ability on new product adoption 39. Relationship between corporate image and mobile phone advertising 40. Shelf spacing competition: A comparative analysis of local and international brand 41. Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories 42. A consumer decision making model in the automobile industry of (country name) 43. Factors behind brand switching in the telecom industry 44. Consumer purchase behavior in out-of-stock situations at retail outlets 45. Understanding consumer response towards sales promotion in the fast food industry 46. Factors influencing customer satisfaction in health care services 47. Impact of congruity between self-concept and brand image on brand preference in the automobile industry 48. The impact of brand extension on brand personality 49. The impact of personal involvement on store brand selection 50. A four dimension approach to attitude measurement 51. Sustainable competitive advantages in hospital industry 52. Customers evaluation of perceived value of service rendered by physician consultant 53. Studying consumer reactions to the Von Restorff effect 54. Effect of personal and personality characteristics on sales performance 55. Effectiveness of utility bill as promotion medium (a comparative study between company and consumer) 56. The revival of radio advertising in (country name): A comparative study of advertiser and consumer 57. The effect of corporate characteristic on the choice of CSR 58. Relationship between organization characteristic and organization response to Gray market 59. The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising 60. A study of waste management and recycling in (country name) 61. The effects of publicity source characteristics on consumer belief 62. The effects of search engine optimization on marketing performance of the companies 63. Impact of parent brand image on the brand extension of the firm 64. Impact of nutritional labeling on the consumer buying behavior 65. Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation 66. Impact of communication on service brand evaluation 67. Factor affecting compulsive buying behavior in credit card consumer 68. The effects of consumer environmental consciousness and environmental friendliness on brand preference 69. Factor influencing customer retention in hotels 70. The impact of different sales promotion tactics on consumer of GSM networks in terms of usage 71. Effect of in-store shelf spacing on purchase intent 72. Role of outdoor advertising in brining awareness and developing perception for social causes 73. Factors behind use of plastic money in (country name): A study of consumer behavior

74. To evaluate the packaging variables and their impact on consumer preference in soft drink 75. A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent 76. The impact of customer expectation service on gender basis 77. The impact of fashion involvement and hedonistic consumption tendency on buying behavior 78. Impact of mood on brand recall and attitude of brand placement in television program 79. The effect of customer relationship management on customer retention 80. The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants 81. Relationship between store image and consumer preferences towards store brand 82. A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets 83. Consumer buying behavior in shopping stores: impact of store dimensions and demographics 84. Brand awareness and brand attitude as the predictors of market share 85. Impact of advertising and price sensitivity and consumer buying behavior 86. A study on consumer spending via credit cards 87. Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior 88. Effectiveness of integrated marketing communication with respect to consumer attitude towards brand 89. Influence of humor advertising on consumer brand perception 90. An association between advertising messages and content and the response of the children 91. An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice 92. The impact of marketing activities on the sales of pharmaceutical companies 93. Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory 94. To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation 95. To study the effects of housewife quality perception of ready to cook meal on their preference to use 96. To study the effects of offensive images and tests on ad recall, brand recall and brand image 97. To study the effects of brand relevance strategies on brand share and brand sales 98. To study the effect of branded ingredients on consumer perception 99. To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle