Cu 7 ( trnh trung thnh) : hy ly cc v d thc t khi doanh nghip coi mi khch hng l mt th trng

Khch hng l ngi mua hoc c s quan tm, theo di mt loiAdd Your Text dch v no m hng ha hoc s quan tm ny c th dn n hnh ng mua.

Cc loi khch hng

Nhng ngi lm vic trong cc b phn khc nhau ca t chc. Nhng ngi lm vic ti cc chi nhnh khc nhau ca t chc.

Khch hng ni b

C nhn Doanh nghip hoc ngi lm kinh doanh, bao gm nh cung cp, ngn hng v i th cnh tranh.

Khch hng bn ngoi

Vy khch hng y c th l t chc hoc c nhn

V d 1 :
Cng ty TNHH Sn xut & In n Bao b Thi Nht Tn
Hin nay hat ng trong cc lnh vc: - Thit k, to mu l-g, nhn hiu bao b ... - In n nhiu th lai trn mi cht liu. - c bit cng ty chng ti sn xut thng carton nhiu dng sng 2lp, 3 lp, 5 lp ... Bn hng ca cng ty l cc cng ty sn xut c nhu cu lm bao b cc loi. Vi mi cng ty vi nhng yu cu khc nhau m cng ty sn xut,nhm p ng yu cu ca tng khch hng ny.

S khc nhau th hin loi cht liu lm nn bao b giy hay thng ct tng hay nha, 2 lp hay nhiu lp .mu sc , logo , kiu dng , tt c u phi m bo nhm to s khc bit v trnh vi phm bn quyn . => mi khch hng ca cng ty l mt th trng m cng ty phai p ng cc yu cu khc nhau ca cng ty bn.

V d khi sn xut v chai cho nc khong LAVIE cng ty bn sn phm cho th trng trong nc th phi m bo trong cng on v k thut sau trc khi chuyn cho cng ty lavie n chai thnh phm :

Chun b np:
Np c ly t kho a vo khu vc ra np ra bng nc thnh phm qua 04 giai on nh:
Giai on 1: Kim tra, ra ln 01 loi b cn trong qu trnh vn chuyn, ln 2 ra sch chuyn qua giai on 2. Giai on 2: Ngm np ra bng dung dch tit trng. Giai on 3 v 4: Tng t nh giai on 1 v 2. Sau a vo ngn cha np trong h thng chun b sn xut.

Chun b v bnh
Giai on 1: V bnh c tp trung ti phng s ch ch ra sch s, xc ra ln th nht bng ha cht tit trng dng cho thc phm.
Giai on 2: Tit trng v bnh. V bnh tip tc c a vo my t ng sc ra v phi trng li bng nc thnh phm (nc tinh khit). Ha cht tit trng phi l loi c kim nghim, c tnh st trng mnh nhng khng li mi, phn hy nhanh, khng nh hng n cht lng nc.

Cn khi sn xut v chai cho nc khong LAVIE cng ty bn sn phm cho th trng chu u th phi m bo k thut sau : loi bao b phi lm bng phn, mt loi khong sn rt ph bin v d khai thc bt k u. Thnh phn cu to ca loi bao b ny bao gm 70% phn v 30% polyolefine. Loi bao b ny c gii thiu l cng nh thu tinh, mm nh cht do, gi thnh r nht, c bit l t gy nhim mi trng v c th thay th cc bao b lm t cht do v nhm

Nhng khi lm thng cho m tm BN DN ca havietfoods th li khc hon ton , n nh mt th trng khc m cng ty cn vt qua . N khc t cng ngh lm cho n quy cch lm. + thng c lm bng giy 2 lp chu lc + cht liu giy l giy ti ch + mu ch o l mu

Vy vi mi khch hng khc nhau th doanh nghip phi thay i theo yu cu ca i tc .vic ny thng ch xy ra vi cc khch hng mua s lng ln hoc l khch hng t chc lm n lu di vi nhau th h s coi mi khch hng ny l mt th trng , ni m c th doanh nghip s chu tc ng phi thay i theo yu cu ca i tc.

V d 2 : Tng t v d 1 , ca
hng may CHU BO . Ca hng chuyn cc mu qun o nam . Hng ngy ca hng cng c rt nhiu ngi n t may .nhng ngi n may mi ngi c mt s o , vc dng , s thch , thm m khc nhau nn dn n mong mun cng khc nhau . Tuy vo mi ngi m ngi th may phi may theo cc kiu khc nhau nhm tha mn mong mun ca khch hng , khng ngi no ging ngi no c. chnh v vy mi khch hng chnh l mt th trng . Khng th ha ln vi ai . Khng th p dng ngi ny vo ngi khc mt cch dp khun.