B GIO DC V O TO

TRNG CAO ANG KINH TE CONG NGHE TPHCM

KHOA QUAN TR KINH DOANH

TAI LIEU HNG DAN

THC TAP VA VIET BAO
CAO,
CHUYEN E TOT NGHIEP

Nam 2012

Ket cau bai bao cao thc tap TN:

Ket cau cac trang:
1

 Trang ba (theo mau).

Trang LI CAM N . Tap trung vao 2 oi tng:
- Cam n n v a cho sinh vien en thc tap.
- Cam n Thay, Co a hng dan thc tap TN.
Trang NHAN XET CUA N V THC TAP theo biu mu ca khoa.
Co xac nhan, ky ten, ong dau.
Trang NHAN XET CUA GIAO VIEN HNG DAN.
Trang NHAN XET CUA GIAO VIEN PHAN BIEN.
Trang DANH SACH BANG CAC CH VIET TAT.
Trang DANH SACH CAC BANG, O TH, S O.
Trang MUC LUC.

Noi dung bao cao: Gom 3 phn

-Phn m u
-Phn ni dung
-Phn kt lun
Trnh bay: 30-40 trang.

PHN M U: trnh by 2 trang

1.L do chn ti
2.Mc tiu nghin cu
3.Phng php nghin cu
4.Gii hn/phm vi nghin cu
PHN NI DUNG: thng c 3 chng. Trnh by 30-40 trang
CHNG 1: C S L LUN CA TI NGHIN CU: (7 10 trang)
CHNG 2: GII THIEU TONG QUAT VE N V THC TAP: (10
trang)
2.1.Gii thiu qua trnh thanh lap va phat trien cua Cong ty.
2.2. Chc nang, nhiem vu cua Cong ty va cac bo phan thanh vien.
2.3.C cau to chc va ve s o c cau to chc cua Cong ty.
2.4.Kt qu hot ng kinh doanh ca cng ty giai on 2009-2010

CHNG 3: THC TRANG, GII PHP V VAN E THEO E TAI A

CHON: (10-15 trang)
Mo ta tnh hnh thc te lien quan en e tai tai n v thc tap ma
sinh vien ang nghien cu.
Phan tch anh gia tnh hnh thc te ve e tai ang nghien cu (neu
ro nhng mat manh va mat yeu, phan tch en au phai co dan
chng en o, co the van dung cac mon a hoc e tnh toan, e
chng minh nhng nhan nh cua tac gia).
Chng 4: Gii php v kin ngh
4.1.Gii php
4.2.kin ngh

PHN KT LUN: trnh by 1 trang

Qui nh trang ba:

B GIO DC V O TO
TRNG C KINH TE CONG NGHE TPHCM
KHOA QUAN TR KINH DOANH
3

TEN E TAI

2.4. Qui nh ve hnh thc:

STT

TEN GOI

QUI NH

Kho giay

A4, in mot mat

Trang ba: ba giy + mica

Nganh QTKD Du lch: mau hong

Nganh QTKD Quoc te: mau xanh l

Nganh QTKD Thng mai: mau xanh dng

Ngnh QT nhn s: mu vng

Ngnh QT vn phng: mu cam

Mau ch (font)

Time New Roman (Unicode).

C ch (size)

13

Cach hang

1.5 lines
4

Canh le

Cach tren

20 - 25 mm

Cach di

20 - 25 mm

Cach phai

15 - 20 mm

Cach trai

30 - 35 mm

Header

20 mm

Footer

15 mm

anh so trang

Cuoi trang, ben phai, so bat au la 1 phan

m u. Cac phan trc o anh so TT trang
theo i, ii,

* Bao cao thc tap phi np: 1 quyn.

* Chuyn TN c bo v phi np 2 quyn.

Hng dan viet tai lieu tham khao:

Tai lieu tham khao ch liet ke cac tai lieu a thc s tham khao e thc hien
bao cao thc tap TN va c ghi theo th t a, b, c vi chuan la ten. V du:
Neu la sach: ho ten tac gia, ten sach, nha xuat ban, ni xuat ban, nam
xuat ban.
Neu la bao cao trong tap ch hoac tap san: ho ten tac gia, ten bai bao
(trong ngoac kep), ten tap ch, nam xuat ban, so tap ch.
Ghi chu: khi trnh bay, viet tai lieu tieng Viet trc, tieng nc ngoai sau.

ANH GIA KET QUA BAO CAO THC TAP

im chuyn cn: 1
im hnh thc: 1
im ni dung: 8
Tng cng : 10
* Nu sinh vin np tr hn s b tr 20% im.

TP. H Ch Minh, ngy 08 thng 3 nm 2012

SON THO BI: KHOA QUN TR KINH DOANH

DANH MC CC BNG
DANH MC CC BNG, HNH

Trang

Bng 2.1: Cc sn phm qu tng ch yu ca Qu Tng Qu ...................... 16

Bng 2.3: Tng hp doanh s bn hng t nm 2009-2011 ........................... 24
Bng 2.4: Bng thng k s lng n hng v bo gi gi ..................... 26
Bng 2.5: Bng so snh gi mt s mt hng vi cc cng ty cng ngnh .... 32
Hnh 2.1: C cu t chc ti cng ty TNHH Qu Tng Qu .......................... 14
Biu 2.1: Tc tng trng doanh s qua cc nm ................................. 25
6

Biu 2.2: C cu hng ha trong tng doanh s ........................................ 25

MC LC
Trang
LI M U
1. S cn thit la chn ti .................................................................................... 1
2. Mc ch nghin cu ............................................................................................... 2
3. Phm vi v i tng nghin cu............................................................................ 2
4. Phng php nghin cu ......................................................................................... 2
5. Kt cu ti ........................................................................................................... 2
CHNG 1: C S L LUN
1.1 Cnh tranh............................................................................................................. 3
1.1.1 Khi nim v c im ca cnh tranh..................................................................3
1.1.2 Cc loi hnh cnh tranh ...................................................................................... 4
1.1.3 Vai tr ca cnh tranh trong nn kinh t th trng................................................. 6
1.2 Cc yu t nh hng ti kh nng cnh tranh ca doanh nghip ......................... 8
1.3 S cn thit phi nng cao kh nng cnh tranh ca doanh nghip ......................... 10
CHNG 2: THC TRNG CNH TRANH CA CNG TY TNHH QU TNG QU
2.1 Gii thiu chung v cng ty TNHH Qu Tng Qu .......................................11
2.1.1 Lch s hnh thnh v pht trin ....................................................................11
2.1.2 C cu t chc ............................................................................................... 13
2.1.3 Hot ng kinh doanh ch yu ca Qu Tng Qu ......................................15
2.1.4 Gii thiu quy trnh bn hng ti Qu tng Qu ............................................ 19
2.1.5 Mt s danh sch khch hng ti Qu Tng Qu........................................... 20
2.1.6 c im th trng u vo v u ra ca cng ty TNHH Qu Tng
Qu .......................................................................................................................... 20
2.1.7 nh gi chung v hot ng kinh doanh ...................................................... 21
2.1.8 Chin lc pht trin ca Qu Tng Qu trong thi gian sp ti ................. 21
2.2 Thc trng v nng lc cnh tranh ca cng ty TNHH Qu Tng Qu trn
th trng qu tng Tp. HCM .............................................................................. 22
8

2.2.1 Th trng qu tng ti TP.HCM hin nay .................................................... 22

2.2.2 Mt s i th cnh tranh chnh ca Qu tng Qu trn th trng qu
tng ......................................................................................................................... 23
2.2.3 Tnh hnh hot ng kinh doanh ti cng ty TNHH Qu Tng Qu.............. 24
2.2.3.1 Phn tch doanh s bn hng ................................................................ 24
2.2.3.2 Phn tch t l n hng trn s bo gi gi ....................................26
2.2.4 Nhng yu t nh hng n kh nng cnh tranh trong lnh vc kinh
doanh qu tng ........................................................................................................27
2.2.4.1 Sn phm .............................................................................................. 27
2.2.4.2 Yu t gi c ........................................................................................ 28
2.2.4.3 Mng li giao dch ............................................................................. 28
2.2.4.4 Cc hot ng xc tin hn hp ........................................................... 29
2.2.4.5 Kh nng ti chnh ................................................................................ 30
2.2.4.6 Ngun nhn lc .................................................................................... 30
2.2.5 Thc trng nng lc cnh tranh ca cng ty TNHH Qu Tng Qu ............. 31
2.2.5.1 V sn phm ......................................................................................... 31
2.2.5.2 Chnh sch gi ..................................................................................... 32
2.2.5.3 Mng li giao dch.............................................................................. 34
2.2.5.4 Cc hot ng xc tin hn hp .......................................................... 34
2.2.5.5 Kh nng ti chnh ............................................................................... 35
2.2.5.6 Cht lng ngun nhn lc .................................................................36

2.2.6 Nhn xt chung .............................................................................................. 36

CHNG 3: MT S GII PHP V KIN NGH
3.1 Mt s gii php ................................................................................................ 38
3.2 Kin ngh ............................................................................................................ 43
KT LUN ............................................................................................................. 44
DANH MC TI LIU THAM KHO .............................................................. 45

10

11