Kho st v thi quen n vt ca gii tr hin nay

Thng 07. 2012

Copyright W&S Company Limited - 2012

Tng quan kho st

Kho st v thi quen n vt ca gii tr hin nay

Thi gian kho st

: 20.04 - 04.05.2012

Tng mu

: 563

Gii tnh

: Nam v n gii

tui

: 16 29 tui

Tnh thnh

: Ton quc

Mc ch nghin cu: Kho st nhm iu tra thi quen n vt ca gii tr Vit Nam v
khm ph c hi pht trin ca mng kinh doanh cc qun n vt siu sch.

Kho st c thc hin bi cng ty nghin cu th trng W&S (100% vn Nht Bn), da
trn nhm p vin website nghin cu th trng trc tuyn Vinaresearch.net.

Copyright W&S Company Limited - 2012

Tm tt kt qu kho st (1)
1. Thi quen n vt
Cc

qun n vt tr thnh mt a im quen thuc i vi gii tr Vit Nam. C hn

60% nhng ngi tham gia kho st n cc qun n vt trong vng 3 thng gn y. Trong
, 90% thng n qu vt t nht 1 ln/tun v n gii c mc n vt thng xuyn
hn nam gii.

Cc

bn tr thng cm thy thm n qu vt nht vo thi im x chiu v bui ti

(76%).

Hn

50% nam v n gii u la chn cc qun n vt v thc n va ngon li va r. Nam

gii n cc qun n vt v y l a im thch hp i n cng bn b, ng nghip
(54.5%). Cn vi n gii th yu thch cc mn n l l do chnh (68.0%).

2. Thc n vt
Trong

tt c cc mn n vt, gii tr thng n nht cc mn nh Ch, Ht vt ln v Tri

cy da. Ngoi ra, Bnh trng trn, Bp xo, Rau cu v C vin chin cn l nhng mn
rt hp khu v ca gii tr.

10.000 20.000 l

mc gi hp l nht vi gii tr khi i n qu vt.

Copyright W&S Company Limited - 2012

Tm tt kt qu kho st (2)
3. a im n qu vt
C

10 ngi tham gia kho st th c 6 ngi tng n qu vt ti cc Qun cc va h v

Qun c ph / tr sa trong vng 3 thng qua.

ng nhu cu n vt hp v sinh ca gii tr, m hnh Cc qun n vt siu sch ra

i. Tuy nhin, t l la chn n ti cc qun ny ch chim khong 28.7% trong tng s
cc p vin.

4. Qun n vt l tng Qun n vt siu sch

a

phn p vin la chn cc qun n vt siu sch l v V sinh an ton thc phm,
Khng gian mt m v Phong cch phc v tt, lch s.

Khi

cp n qun n vt l tng, ba yu t cc bn quan tm nht l Gi c phi chng,

n hp v sinh, Mn n ngon, hp khu v.

Nh

vy, cc qun n vt siu sch thnh mt qu n vt l tng, cn thm hai yu t

khng km phn quan trng l Mn n ngon, hp khu v v Gi c phi chng.

Copyright W&S Company Limited - 2012

Ni dung

Thi quen n qu vt

6 - 11

Thc n vt

12 - 16

a im n qu vt

17 - 22

Qun n vt l tng - Qun n vt siu sch

23 - 29

Copyright W&S Company Limited - 2012

THI QUEN N QU VT

Thi quen n qu vt
n qu vt thi quen ca gii tr
Kt qu kho st cho thy c
10 ngi th c hn 6 ngi
n cc qun n vt trong
vng 3 thng gn y. Trong
s , khong 90% i tng
c nghin cu n qu vt t
nht 1 ln/tun, k c nam
gii v n gii.

Mc thng xuyn n vt
1.2%
7.6%
10.1%

29.3%

1.6%

1.0%
5.9%

10.2%

11.4%

9.0%

27.8%

32.8%

1 ln /thng
2-3 ln /thng
1 ln /tun

22.6%

23.2%
23.0%

2-3 ln /tun
4-5 ln /tun
Mi ngy

30.7%

26.8%

23.4%

Tng (N=563)

Nam (N=253)

N (N=310)

Copyright W&S Company Limited - 2012

Thi quen n qu vt
Mi ngi thng thm qu vt vo bui chiu ti
5 - 6 gi chiu l khong thi gian mi ngi thng thm n qu vt nht.
30.0%

28.5%
25.1%

25.0%

22.4%

20.0%
15.0%
10.0%
5.0%

4.0%

5.1%

4.4%

5.6%

0.0%

Vo bui
sng

Vo bui Vo lc x Vo cui Vo bui ti Vo m

Lc no
tra
chiu
bui chiu (khong 7khuya
cng thm
(khong (khong 3- (khong 58 gi)
(khong
10-12 gi)
4 gi)
6 gi)
10-11 gi)

Copyright W&S Company Limited - 2012

Thi quen n qu vt
L do n cc qun qu vt
N gii n qun n vt v thch cc mn n vt v thc n va ngon li va r. Cn l do la
chn chnh ca th nam gii l v thch hp i vi bn b, ng nghip.
Thch hp i n vi bn b, ng nghip
Va ngon va r
V bn b r

V thch cc mn n vt
V i nn i n
Mun gii ta tm l khi cng thng
V theo thi quen
V n vt tit kim thi gian

60.8%

54.5%

65.7%

50.0%

50.7%

Nam
N

49.6%

68.0%

42.6%
40.8%

41.0%

45.1%

36.1%

32.4%
18.6%

V mun su tm nhng ni n vt c th gii

thiu cho bn b

23.2%

Gi nh thi hc sinh, sinh vin

24.5%

V c nhiu ni bn

16.7%

V lu qu cha n

15.0%

29.9%
26.2%
23.4%
20.5%
19.7%
13.1%

Copyright W&S Company Limited - 2012

THC N VT

Thc n vt
Ch v Ht vt ln l hai mn n vt c yu thch nht
75.1%

Ch cc loi
Ht vt ln

55.5%

Tri cy a

54.2%
52.2%

Bnh trng trn/nng/cun

47.8%

Bp luc/xo/nng

44.5%

Cc loi rau cu/bnh flan

40.9%

C vin/b vin chin

Chn g nng

38.4%

Bnh bo/bt lc/nm

38.0%

Gi cun/b ba

37.8%
32.9%

Bt chin
Gi u /gi xoi

25.5%

Sp cc loi

24.9%

Ph lu

19.8%

H co chin/luc

19.8%

11.8%

Bch tuc nng

14.7%

Ngoi nhng mn n trn

0.0%

50.0%

100.0%

Copyright W&S Company Limited - 2012

Thc n vt
Mt s mn n vt c yu thch khc
Cc mn n vt Vit Nam rt a dng v phong ph, ngoi Ch, Ht vt ln v Tri cy da,
Bnh trng trn, Bp xo, Rau cu v C vin chin cn l nhng mn rt hp khu v ca
gii tr.

Tri cy
da
Bnh trng
trn/nng

Copyright W&S Company Limited - 2012

Thc n vt
Vi cc mn n vt nh nh: ch cc loi, ht vt ln, bp luc/xo/nngCc bn tr
thng chi trung bnh di 10.000 VND tng ng cho mt phn n.

Ch cc loi
50.000 VND tr ln

Ht vt ln
30.001 - 50.000 VND

Bp luc/xo/nng
20.001 - 30.000 VND

10.000 - 20.000 VND

Di 10.000 VND

Bnh trng trn/nng/cun

Gi cun/b ba

Rau cu/bnh flan

Copyright W&S Company Limited - 2012

Thc n vt
i vi cc mn bnh, gi hay ph lu, h thng chi cao hn vi mc gi t 10.000
20.000 VND
C vin/b vin chin
50.000 VND tr ln

Gi u /gi xoi
30.001 - 50.000 VND

Ph lu
20.001 - 30.000 VND

Bt chin
10.000 - 20.000 VND

Di 10.000 VND

Bnh bo/bt lc/nm

Tri cy da

Thc n vt
c bit, i vi cc mn n Xin que, thc khch sn sng chi tr vi mc gi t
20.000 VN tr ln.

50.000 VND tr ln

Chn g nng
30.001 - 50.000 VND

20.001 - 30.000 VND

10.000 - 20.000 VND

Di 10.000 VND

Bch tuc nng

Tht xin que nng

A IM N QU VT

a im n qu vt
Qun cc va h thi quen m thc ng ph
Qun cc va h v Cc
qun c ph / tr sa tr
thnh a im yu thch quen
thc ca nhiu bn tr Vit
Nam.
Trung bnh, c 10 ngi tham
gia kho st th c khong 6
ngi tng n qu vt ti 2
a im ny.

Qun cc va h

64.9%

Qun c ph, tr sa

55.8%

Gn trng hc

55.5%

T ch bin nh

53.3%

Siu th

50.9%

Cc khu vui chi gii tr

45.8%

ch

45.1%

Cc trung tm mua sm

42.4%

Gn cng vin

40.0%

Gn cng s

37.3%

Cc qun n vt siu sch

28.7%

Cc khu du lch

22.9%

Ngoi nhng ni k trn

8.7%

Gn cc bnh vin

7.3%

Khng nh r

4.5%
0.0%

50.0%

100.0%

Copyright W&S Company Limited - 2012

a im n qu vt
Qun n vt siu sch m thc hp v sinh
p ng nhu cu n vt hp v
sinh ca gii tr, hnh thc Cc
qun n vt siu sch ra
i.
Tuy nhin, kho st cho thy, ch
khong 28.7% la chn y l
a im h thng n qu vt
trong 3 thng qua.

Qun cc va h

64.9%

Qun c ph, tr sa

55.8%

Gn trng hc

55.5%

T ch bin nh

53.3%

Siu th

50.9%

Cc khu vui chi gii tr

45.8%

ch

45.1%

Cc trung tm mua sm
59.5%

42.4%

Gn cng vin

40.0%

Gn cng s

40.5%

37.3%

Cc qun n vt siu sch

28.7%

Cc khu du lch

Nam (N=253)

N (N=310)

22.9%

Ngoi nhng ni k trn

8.7%

Gn cc bnh vin

7.3%

Khng nh r

4.5%
0.0%

50.0%

100.0%

Copyright W&S Company Limited - 2012

QUN N VT L TNG
VS.
QUN N VT SIU SCH

Qun n vt l tng vs. siu sch

Qun n vt siu sch m thc hp v sinh
a phn p vin la chn cc qun n vt siu sch l v V sinh an ton thc phm, Khng
gian mt m v Phong cch phc v tt, lch s.

Tng u tin (%) u tin 1 u tin 2 u tin 3

V v sinh an ton thc phm
V khng gian mt m, lch s
V thc n phong ph, a dng
Phong cch phc v tt, lch s
Ph hp cho mi la tui
V theo xu hng chung
C th c mt khng gian ring
Phc v 24 gi/ngy
C dch v giao hng tn ni
Khng c l do c bit
Ngoi nhng l do trn

94.3
47.5
43.7
37.3
31.0
15.8
8.9
7.6
5.1
4.4
4.4

87.3
2.5
2.5
1.9
2.5
0.6
0.6
0.6
0.0
0.6
0.6

4.4
25.9
24.1
14.6
13.3
12.0
2.5
3.2
0.0
0.0
0.0

2.5
19.0
17.1
20.9
15.2
3.2
5.7
3.8
5.1
3.8
3.8

Qun n vt l tng vs. siu sch

Qun n vt l tng
i vi mt qun n vt l tng, cc bn tr li la chn Gi c phi chng, n hp v
sinh, Mn n ngon, hp khu v l 3 yu t h quan tm hng u.
82.4%

79.5%
71.1% 70.5%

66.2%

61.3%

58.0%

54.4%
47.6%

41.8%
29.5%

24.5% 23.5%
4.4%

Gi c n Mn n Qun
phi hp v ngon, thong
chng sinh hp
mt
khu v sch s

Phong Mn n C ch
cch v thc gi xe
phc ung
v tt, a
nhanh dng
chng

Ph Qun Khng Trang Thi C m Yu t

hp d tm gian tr p gian nhc khc
vi kim rng
phc nh
nhng
ri
v ko nhng
bui
di
hp
nhm,
bn b
Copyright W&S Company Limited - 2012

Qun n vt l tng vs. siu sch

Qun n vt l tng nam vs. n
Gi c phi chng

84.0%

n hp v sinh

82.0%

80.3%
76.2%

Qun thong mt sch s

71.9%

Phong cch phc v tt, nhanh chng

69.9%

Mn n ngon, hp khu v
C ch gi xe
Mn n v thc ung a dng
Ph hp vi nhng bui hp nhm, bn b
Qun d tm kim

Khng gian rng ri

Trang tr p, c mu sc ph hp

68.9%
61.5%

79.4%

60.7%

60.8%

54.5%

66.7%

54.5%

55.2%

53.3%

46.4%

49.2%

42.5%

41.0%

30.1%

28.7%

Thi gian phc v ko di

22.9%

26.6%

C m nhc nh nhng

22.2%

25.0%

Yu t khc

4.6%

4.1%

N
Nam

Qun n vt l tng vs. siu sch

Nh vy, nu so vi mt qun n vt l tng, qun n vt siu sch p ng c c 3 trong 5
tiu ch hng u. Tuy nhin, mc gi ti cc qun ny li c phn t hn cc a im khc
trong khi Gi c phi chng l tiu ch cc bn tr u tin nht.

Qun n vt siu sch

Qun n vt l tng
Gi c phi chng

V v sinh an ton
thc phm

87.3%

n hp v sinh
V khng gian mt
m, lch s

Phong cch phc v

tt, lch s

82.4%

25.9%

79.5%

Mn n ngon, hp khu v

71.1%

Qun thong mt sch s

70.5%

20.9%

Phong cch phc v tt,

nhanh chng

66.2%

Copyright W&S Company Limited - 2012

Qun n vt l tng vs. siu sch

Qua cc tiu chun v mt qun n vt l tng t kt qu kho st, cc ch qun n vt trong
tng lai nn ch m bo c cc yu t mn n ngon, hp v sinh nhng gi c phi chng.

Thc n hp
v sinh

Gi c phi
chng

THNG TIN LIN H:

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a ch: 31C L T Trng, P.Bn Ngh, Qun 1, Tp.HCM
ST: (08) 38 223 215 Fax: (08) 38 223 216
E-mail: info@vinaresearch.jp

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Mi kt qu ca nghin cu ny c th c s dng cng khai. Trong bt k trng hp s
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trch ngun t Vinaresearch.