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P N WAL MART

1. Cc yu t to nn li th cnh tranh ca Wal-Mart? - C s kt hp nhiu loi hnh kinh doanh ti mt im mua sm: Cung cp nhiu loi sn phm hng ha v nhiu loi hnh dch v nh nh thuc, git i, un tc, ra nh, i gas,. - Wal Mart bn gi thp hn i th t 8-27% v cc li th sau: + Li th theo quy m cho php Wal Mart th thng lng vi nh sn xut, nh cung cp hng ha v dch v c gi mua thp hn. + Qun l kiu hin i, khng cn nhiu cng nhn + Chi ph lao ng (tin lng) thp. 2. Phn tch nguyn nhn s tht bi ca Wal-Mart ti th trng Hn Quc? Hng ha thng c ng gi rt k v kiu dch v phong cch M lm khch hng khng xem xt cn thn mn hng m h mun mua.

- Khng c nhn vin gii p, t vn khch hng (V hu ht l hng ha u dn nhn bng ting Anh iu ny s gp tr ngi cho ngi khng bit ting Anh, c bit l nhng ngi ln tui) - Hng ha th a dng v phong ph nhng cht ng theo dng nh kho, nn khng bt mt. - Khng am hiu v vn ha tiu dng ca ngi Hn Quc - Khng c u th v thc phm ti sng - Khng c thin cm vi ngi tiu dng v: + Wal Mart p nh sn xut cung cp hng cho h vi gi thp + Tr lng nhn vin thp + Bc lt v khai thc qu mc ngi lao ng. 3. Ch ra nhng thch thc i vi Wal-Mart khi hng ny mun tham gia th trng Vit Nam, Wal-Mart cn lm g thnh cng ti Vit Nam? 3.1 Nhng thch thc i vi Wal-Mart khi gia nhp th trng Vit Nam: - Khong cch v vn ha (ngn ng, bn sc, truyn thng, th hiu, mu m,) - Khong cch v hnh chnh hay chnh tr (php lut, quy nh, s can thip ca chnh ph,) - Khong cch v a l (S khc bit v mi gi, kh hu,c bit l chi ph vn chuyn, qun l,)
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- Khong cch v kinh t (Kch c nn kinh t, thu nhp bnh qun u ngi,) - S cnh tranh khc lit ca th trng trong nc nh: + Siu th Metro bn s, gi thp + Cc siu th dnh cho i tng thu nhp cao: Parkson, Diamond, Vimcom, + Cc siu th dnh cho i tng thu nhp trung bnh v thp nh: Coop-mart, Maximart, Big C,c bit siu th Coop mart c ngi dn trong nc tin dng v l ni bn hng bnh n theo chnh sch ca Nh nc + Cc ca hng tin ch nh: Shop & Go, FoodcoMart, Family-mart, - a im (Hin nay cc a im trung tm c bit cc thnh ph ln hu ht c khai thc trong kinh doanh bn l a im gp phn quan trng to nn thnh cng cho doanh nghip) 3.2 Nhng vic cn lm gip Wal-Mart c th thnh cng ti Vit Nam: - Thch nghi (thch nghi v vn ha, hnh chnh, kinh t,) - a phng ha - Linh hot (linh hot trong hot ng kinh doanh rt kinh nghim t tht bi ti th trng Hn Quc) - Khc bit (chng minh s khc bit so vi h thng bn l hin ti ca th trng ni a) - Khng lm mt thin cm ca ngi tiu dng thng qua: + Khng bc lt v khai thc qu mc ngi lao ng. + Khng c p gi i vi nh sn xut, nh cung cp ti Vit Nam - Ngoi ra cn thc hin cc hot ng khc nh: cht lng sn phm, qung co, khuyn mi, dch v hu mi, chm sc khch hng, thu ht khch hng.

IM S: 1. Nguyn Th M Chi: 7 2. Phm Th Hng Nhung: 7 3. Phan nh Trng: 7,5 4. Phng i Nam: 7 5. Thi Hong Vn: 7 6. V Trn Hi ng: 8

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