I/ GII THIU D N

1. Mc tiu :
-

Xy dng mt ca hng thc n nhanh vi cc sn phm nh : PapaRoti,

Hambugar, G Rn, Xc xchcng cc loi thc ung : sa ti, nc ngt,
sinh t, kem tivi mc ch em n cho khch hng mt khng gian n
ung tin li, hp v sinh, ph hp th hiu ngi tiu dng, mang n cho
khch hng s hi lng ti a c th.

Qua vic xy dng, ca hng cng mong mun pht trin mng li kinh
doanh trn khp a bn TP.HCM, tr thnh mt h thng ca hng thc n
nhanh

Ngoi ra,pht trin thm dch v giao hng tn ni i vi cc khch hng c

nhu cu.Tt c u nhm n vic phc v tt nht cho khch hng.

2. M t d n :
a. Hnh thc kinh doanh:

Qun n

Ban u pht trin trn phm vi ca hng, sau pht trin thnh mng li h
thng ca hng thc n nhanh.

Vi tng din tch

(din tch ca hng

, din tch bp

b. Sn phm dch v:

Thc n
Thc n
PapaRoti
Hambugar
G Rn
Xc Xch

Thc Ung
Coca
Caf
Pepsi
Kem Ti
Sa Ti Sinh T
Sa Chua

c. Khch hng mc tiu:

-

Tt c cc i tng khch hng : nhn vin vn phng, cng s, hc sinh, sinh

vin,khch nc ngoi

Trong , lng khch hng l hc sinh-sinh vin c nhiu tim nng nht

d. a im kinh doanh:
-

Khu vc ng dn c, gn hoc trung tm thnh ph, tp trung nhiu cng

ty.

Ngoi ra, nh ni trn, hc sinh-sinh vin l khch hng tim nng nht
nn c th xy dng ca hng ti a im tp trung nhiu trng i hc, cao
ng hoc gn nhng ni ny.

II/ K HOCH KINH DOANH

1. K hoch t chc nhn s :
-

Hnh thc php l : kinh doanh c th

C CU B MY T CHC

Phn cng, b tr nhn s:

ST
T

B PHN

S LNG NHIM V

Qun l

01

Nhn vin Marketing

01

Lp k hoch, nh hng
xy chin lc pht trin cho
ca hng.
Qun l, iu phi, gii
quyt cng vic hng ngy.
Theo di thu chi hng ngy.
Thit k tng, t chc,

ln k hoch v thc hin

Mar
3

Nhn vin phc v

12

(chia 2 ca, 6
ngi/1ca)

Tip khch hng,phc v, v

sinh ca hng
Giao hng nu c n t
hng.

Nhn vin thu ngn

01

Trc tip tnh chi ph v thu

tin.

Bo v

01

Gi xe, trng nm ca hng.

2. K hoch marketing :

Qung co:
+ Pht t ri
+ Qung co trn cc mng x hi
+Trn cc bo

3 ngy u khai trng:

+ Gim gi 10-20% cho tt c cc sn phm
+ p dng chng trnh mua 3 tng 1 thu ht khch hng

p dng cc chng trnh khuyn mi gim gi, c bit cho nhng ngy cui
tun, cc dp l

k hoch marketing c thnh cng,thu ht c s ch ca khch hng,

cn ch n:
+ Trang phc, thi , tc phong phc v ca nhn vin
+Qung co, tip cn khch hng
+ Phn tch, tm hiu th trng a ra sn phm mi
+ a ra cc hnh thc khuyn mi gi chn khch hng v tm c khch
hng mi.

3. K hoch ti chnh :
BNG 1

Xc nh chi ph u t ban u
1.Giy php kinh doanh
2.Tin thu mn bi
3.Trang tr ca hng v bin hiu
4.Mua my mc thit b (bn gh,dng c nh bp,my tnh, in
thoi,qut)
5.Cc chi ph khc (qung co, nghin cu th trng,ng phc

100,000,000
35,000,000

TNG

155,000,000

Thng s
1.Nhu cu vn lu ng
2.Thu sut

5,000,000
5,000,000
10,000,000

15,000,000
28%

BNG 2

Chi ph thng xuyn hng thng (NH PH)

Tr lng nhn vin,gm:
1.Qun l(1 ngi)
2.Marketing (1 ngi)
3.Phc v (12 ngi)
4.Thu ngn (1 ngi)
5.Bo v (1 ngi)
Cng
Thu mt bng
Tin in, nc, ga, in thoi
Thu
Chi ph khc

5,200,000
3,500,000
21,600,000
2,700,000
2,500,000
35,200,000
10,000,000
10,000,000
5,000,000
10,000,000

TNG

70,500,000

BNG 3

c tnh gi bn, s lng hng ha tiu th,doanh thu mi thng

STT Tn Sn Phm
1

PapaRoti

Hambugar

G Rn

Xc Xch

Coca

Pepsi

Sa Ti

Sa Chua

Caf

10

Kem Ti

11

Sinh T
TNG

v
tnh
ci
ci
phn
ci
lon
lon
ly
hp
ly
ly
ly

S Lng Tiu Th/thng

6,000
4,500
3,000
4,500
900
900
900
900
900
900
900

Gi bn/1v sn
Doanh Thu
phm
12,
72,000,00
000
0
15,
67,500,00
000
0
35,
105,000,00
000
0
10,
45,000,00
000
0
8,
7,200,0
000
00
8,
7,200,0
000
00
9,
8,100,0
000
00
6,
5,400,0
000
00
8,
7,200,0
000
00
10,
9,000,0
000
00
12,
10,800,00
000
0
344,400,00
0

BNG 4

Xc nh EBIT v dng tin hot ng ca d n

Doanh thu tng ln
Tng bin ph
nh ph cha k khu hao
Khu hao my mc thit b (D)
EBIT
OCF=EBIT x(1-T) + D

T1
344,400,00
0
218,700,00
0
70,500,00
0
10,000,00
0
45,200,00
0
42,544,00
0

T2
344,400,00
0
218,700,00
0
70,500,00
0
10,000,00
0
45,200,00
0
42,544,00
0

T3
344,400,00
0
218,700,00
0
70,500,00
0
10,000,00
0
45,200,00
0
42,544,00
0

T4
344,400,00
0
218,700,00
0
70,500,00
0
10,000,00
0
45,200,00
0
42,544,00
0

T10
344,400,00
0
218,700,00
0
70,500,00
0
10,000,00
0
45,200,00
0
42,544,00
0

BNG 5

Tnh NPV cho d n ti R= 15%

Mua sm my mc thit b
Nhu cu vn lu ng thun
Dng tin hot ng ca d
n

T0
T1
(100,000,000
)
15,000,000

T2

T3

T10

42,544,00
0

42,544,00
0

42,544,00
0

42,544,00
0
15,000,00

Thu hi vn lu ng thun

Thanh l my mc thit b

Dng tin thun ca d n

T sut li nhun (15%)

10,000,00
(115,000,000
)

Dng tin thun chit khu )

42,544,00
0

(115,000,000

42,544,00
0

36,994,782.
6

T , ta tnh c NPV d n ti R=15% l 104,698,110 ng

42,544,00
0

32,169,376.
2

67,544,00
0

27,973,37
1

16,695,843.7
9

BNG 6

Xc nh vn lu ng rng
T0

T1

T2

T3

T10

344,400,00

Doanh thu

344,400,000

344,400,000

344,400,000

34,440,000

34,440,000

34,440,000
0

34,440,000

34,440,00

Nhu cu vn lu ng rng
Thu hi vn lu ng thun

15,000,000

(15,000,000

Thay i vn lu ng

19,440,00
0

T2

T3

BNG 7

Xc nh dng tin t do,IRR v MIRR

T0

T1

42,544,00

Dng tin hot ng

(15,000,000

Thay i vn lu ng

Thay i chi u t vn

Dng tin t do
T sut li nhun(15%)

Hin gi dng tin t do

Ta tnh c:
IRR=20%
MIRR=17%

42,544,000 0
(15,390,000
-

T10
42,544,00

42,544,00

34,440,00

(155,000,000

(170,000,000

42,544,00

76,984,00
0

32,169,376.1
32,169,376.1

19,029,267.4
23,612,173.91 8
8

2
27,154,000 0

(170,000,000

42,544,00

III/ KT LUN
-

Qua vic phn tch, tm hiu nhu cu th trng, chng em thy tnh kh thi ca d
n rt cao.

Khi d n c trin khai v i vo hot ng s cung cp cho ngi tiu dng

nhng sn phm cht lng, hp v sinh, gi c phi chng.Hn th na, s to
iu kin em li cng vic v thu nhp n nh cho nhn vin ca ca hng