MARKETING CHIU SU

- 100 chn l Marketing gip bn thnh cng

Tc gi: William James Marketing chiu su th hin tr tu tn trng khch hng. Marketing chiu su th hin dng kh i khai thc nhng sn phm tht s ci thin cuc sng ca khch hng. Hn na, bn rt mong mun c c li nhun nn n cn mang ngha nhng sn phm v dch v m bn cung cp tht s khc bit vi sn phm ca i th cnh tranh. Trng im ca marketing chiu su th hin s thu ht nhng khch hng mi. l v, thu ht khch hng mi tr thnh ng lc then cht doanh nghip pht trin lu di. Do vy, nt c sc c o tr thnh thng tin marketing c bn ca bn. bi vy n cn tun theo tinh thn: - Mc tiu ca phng qung co, phng iu hnh, phng marketing, phng bn hng ca cng ty l dn dt mi ngi ch vo nt c sc c o ca n. - Mc tiu ca b phn cung ng sn phm ca cng ty l thc hin v cung cp nt c sc c o ca nhn hiu sn phm. - Mc tiu ca phng php lut cng ty l ngn chn i th cnh tranh phc ch mt cch phi php nt c o ca nhn hiu sn phm. - Mc tiu ca b phn khai thc nhn hiu ca sn phm ca cng ty l tm ra phng hng mi cho nt c sc c o. Nghin cu cho thy, khi sn phm mi thc s tho mn nhu cu khch hng th s thu c mt lot hiu ng phi hp, bao gm khng gian li nhun ln hn, s hp tc cc phng ban mt thit hn, bc t ph th trng nhanh chng hn... MC LC Phn 1. Marketing chiu su v Marketing thuyt phc Phn 2. Marketing chiu su: Chn l kim nghim thc tin v li khuyn thc thi c hiu q Phn 3. Marketing thuyt phc: Chn l kim nghim thc tin v li khuyn thc thi c hiu qu Phn 4. Chn l v li khuyn khch l khc Trn trng gii thiu!