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MARKETING CNG NGHIP

Tc gi: H Thanh Lan Nn kinh t th trng i hi chng ta phi nhanh chng tip cn vi nhng tri thc trong hot ng kinh t ca cc nc cng nghip pht trin, trang b cho cc nh doanh nghip nc ta trong giai on cn ho nhp vi nn kinh t th gii. Marketing cng nghip l mt tc phm Marketing chuyn su vo lnh vc cng nghip - Mt hot ng c bn ca nn kinh t kinh t quc dn Vit Nam... MC LC: Li ni u Li ta Phn 1: Nhng nhn thc khi qut v mi trng ca Marketing cng nghip Chng 1: H thng ca marketing cng nghip Phn 2: Khch hng cng nghip v hnh vi th trng Chng 2: H thng phn loi cng nghip tiu chun Chng 3: Nhu cu v hng ho v dch v cng nghip Chng 4: Hiu bit v mua cng nghip Phn 3: Qu trnh marketing cng nghip: Phn khc, hoch nh, chin lc v thu thp thng tin Chng 5: Phn khc trong th trng cng nghip Chng 6: Hoch nh chin lc marketing cng nghip Chng 7: Thng tin marketing cng nghip Phn 4: Marketing Mix cng nghip Chng 8: Chin lc sn phm trong marketing cng nghip Chng 9: Chin lc knh tiu th trong marketing cng nghip Chng 10: Chin luc phn phi trong marketing cng nghip Chng 11: Chin lc chiu th trong marketing cng nghip bn hng c nhn Chng 12: Chin lc chiu th trong marketing cng nghip - qung co v chiu th bn hng Chng 13: Chin lc nh gi trong marketing cng nghip. Trn trng gii thiu!

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