MARKETING N GIN

- Phng php Marketing n gin v hiu qu Tc gi: William James Ngh thut ngn ng trong marketing khng ch l ni mt s ngn t m tai bng ming, m cn i hi c s phi hp ca ngn ng c th, mi c th t n hiu qu kt ni l tng Cng vic ca nhn vin marketing chnh l mt hot ng marketing bn thn. Hot ng ny cng ging nh nhng vn ng th dc th thao c nhn marathon, golf, trong hot ng, i th ln nht gp phi chnh l bn thn mnh. Trong nhng hot ng nh th, vai tr ca nhn t tm l rt r rt, nu bn ngh rng "Mnh khng th kin tr tip tc c na" hoc l "Hm nay cm thy tt ti t, chc chn s khng c thnh tch tt". Nh vy bn s khng th c c thnh tch tt. Qu trnh marketing cng ging nh th, nhng nhn vin marketing c thnh tch khng tt thng s khng nim tin mang theo li suy ngh ny, vic cho bn phn ln s b t chi, cng s tht s chng thc cho cch ngh ca bn thn h. MC LC Chng 1: Tp trung khai thc khch hng Chng 2: Nhng k nng kch thch khch hng Chng 3: Xy dng nhp cu ni kt vi khch hng Chng 4: Con ng cnh tranh tn ti Chng 5: K chin chin thng trn thng trng Trn trng gii thiu!