Marketing t ph (Marketing Revolution)

Tc gi: Paul R Gamble - Alan Tapp - Anthony Marsella - Merlin Stone Hot ng marketing ngy nay ang thay i nhanh chng. Tuy nhim v marketing vn l b sung gi tr v tng li nhun cho doanh nghip, nhng marketing khng cn l mt b phn chc nng thc hin nhng cng vic c vch sn. i tng ca marketing cng khng ch l sn phm, gi c, phn phi, khuyn mi nh trc y, m c m rng hn v bao gm c tri nghim v hnh trnh tiu dng ca khch hng. C hai lnh vc ny i hi nhng ngi lm marketing phi tp trung vo cc vn nh quy trnh, con ngi, ng thi cn thu hiu khch hng mt cch su sc. Nhng yu t mi ny mang li nhiu c hi tuyt vi cng ty to nn s khc bit, nhng cng cng l mi e da mi vi nhng doanh nghip yu km. Marketing gi y tr thnh th v kh li hi gip doanh nghip qun l khch hng, knh phn phi, th trng v li nhun. Cng tc marketing thay i nhiu hn di p lc cnh tranh ton cu ngy cng gay gt, c bit l cc th trng m. S tin b vt bc trong lnh vc cng ngh thng tin to iu kin thun li cc nh cung cp v khch hng giao tip v t quan h lm n vi nhau, song li khin cho cc nh cung cp bc l nhng yu km ca mnh nhanh hn trc. Hiu qu ca marketing tr thnh mi quan tm hng u ca ban gim c, v th h ngy cng ch nhiu hn ti vai tr v chi ph marketing. p ng yu cu mi, nhng ngi lm marketing phi lin tc trau di k nng v t tri nghim khch hng lm trng tm ca mi hot ng kinh doanh, ti u ha knh phn phi v giao tip, cng nhu cn chuyn t vic n thun l bn sn phm / dch v sang vic cung cp cho khch hng cc gii php ti u. Cun sch Marketing t ph s gip bn khm ph nhng thay i ang din ra, qua xut nhng cch m doanh nghip c th p dng a phng php mi ny vo cng tc marketing trong t chc mnh. Chin lc marketing c iu hnh lin lc a bi cc cng ty, tp on nh th no? C th to ra nhng bc nhy vt trong hot ng marketing hay khng? Marketing t ph s gii p tt c thng qua cuc nghin cu v phn tch hot ng marketing trn bnh din quc t ca cc nh t vn, cc trng i hc v cc nh chuyn mn hng u th gii. MC LC: Li ni u Li gii thiu Chng 1: Ti sao phi lm cch mng marketing? Chng 2: Th no l cch mng marketing? Chng 3: Thu hiu khch hng

Chng 4: Lm cch mng thng qua hoch nh chin lc Chng 5: Cch mng marketing thng qua hot ng phn khc Chng 6: Cch mng ha doanh nghip thng qua hot ng xy dng thng hiu Trn trng gii thiu!