Marketing du kch (Guerrilla Marketing)

- Nhng chin lc n gin, kinh t mang li hiu qu ti a cho doanh nghip (Ba cng)
Tc gi: Jay Conrad Levinson Cun sch ny s cp n nhng phng php marketing mi v bn c th vn dng nhng hnh thc ny ci thin chin lc marketing ca mnh. Ngoi ra, cun sch ny cng cp n thi v thuc tnh - nhng yu t quan trng trong mi trng kinh doanh hin ti v trong tng lai. B quyt thnh cng vi marketing du kch chnh l ngh thut ch tm. Bn phi lun ch n cc phng tin truyn thng, i th cnh tranh, khch hng, nhng s kin ni bt v ton cnh th trng. Nu bn khng quan tm y n nhng nhn t trn, bn s khng th c c thnh cng trong khi i th ang thu c nhng khon li nhun khng l. Ch tm chnh l iu cun sch mun bn lu tm n khi bn lm cng tc marketing. Bn hy nh rng bt c s thay i no cng l biu hin ca ng tin trong cuc sng ca bn nu bn hc v iu v lm mt u g v vn bn hc c. Chc chn l bn khng th u t cho tt c nhng s thay i y, chnh v vy bn cn phi chn la mt s thay i ph hp nht vi mnh v u t vo . Nu bn l mt ngi thng minh, chc chn bn s chn la mt vi v kh v chin luc marketing c th khin i th ca bn ch cn bit cch ng nhn s thnh cng ca bn. Tht bi trong vic lin tc ci tin chnh sch marketing chnh l nguyn nhn dn ti s sp ca mt doanh nghip. Nhng cng ty c xem l thnh cng lun khng ngng pht trin, khng ngng thay i, hoc s tht bi. C l, sau khi c xong nhng hng dn Marketing du kch trong cun sch ny bn s t ni vi mnh: Ti bit hnh thc marketing ny ri v bn s c mt s iu tng t ri ni: Chng ta c th lm c iu ny. MC LC: Li gii thiu Phn 1: phng php marketing du kch 1. Chin lc marketing du kch trong thi i ngy nay l g? 2. S cn thit ca marketing du kch 3. 16 b mt quan trng ca marketing du kch 4. Xy dng mt k hoch marketing du kch nhy bn 5. Xy dng k hoch marketing sng to 6. La chn phng php marketing ti u nht 7. B quyt tit kim chi ph marketing 8. Nghin cu: Khi im ca mt chin dch marketing du kch

Phn 2: Marketing trn phng tin truyn thng nh 9. S tht v marketing trn phng tin truyn thng nh Phn 3: Marketing trn phng tin truyn thng ln 10. Phng php marketing qua phng tin truyn thng ln Phn 4: Marketing truyn thng kiu mi 11. Marketing thng qua truyn thng in t 12. Marketing qua cc knh thng tin 13. Marketing qua phng tin truyn thng l con ngi 14. Marketing phi truyn thng Phn 5: Cc thuc tnh ca du kch 15. Cc thuc tnh ca mt cng ty du kch 16. Thi ca cc cng ty du kch 17. Tm l trong marketing du kch 200 v kh ca marketing du kch. Trn trng gii thiu!