Marketing theo phong cch sao kim (Ti bn)

Tc gi: Hermawan Kartajaya Marketing theo phong cch Sao Kim l u sch, cng trnh nghin cu chuyn su nht v khai thc tnh n trong mi khch hng tim nng ca chng ta. Nhng hiu bit, c kt ca tc gi gip c gi c c tm nhn ca mt chic my bay trc thng, nm c nhng gi tr tng th v khch hng ca mnh trn hnh tinh sao Kim. s khn kho ca cc nh tip th ngy cng rng ln v su sc hn. Cun sch Marketing theo phong cch Sao Kim cha ng nhng quan im ca Hermawan Kartajaya c tm lc trong 18 nguyn tc ch dn v marketing theo phong cch "sao Kim" - mt m hnh s a thng hiu v cng ty ca bn ln nh thnh cng. Cc nguyn tc trong m hnh ny l iu ct li ca phn ln cc khi nim Tip th tin tin xut hin trong vng 3 nm gn y do s pht trin nhanh chng ca cng ngh thng tin, c bit l Internet. Trn trng gii thiu!