Marketing trong ngnh bn l (Marketing your retail store in the internet age)

Tc gi: Bob Negen - Susan Negen Cun sch khng ch cho bn nhng tng hay ho m cn c c nhng bi hc thc t hu ch cng nh cc mo vt th v. Marketing c l l phn hot ng quan trng nht trong kinh doanh bi v n c nh hng trc tip ln li nhun v doanh thu. Khng ch cc doanh nghip ln m cc h thng bn l cng tn dng trit li ch ca Marketing qung b sn phm mt cch rng ri nht. Nu l ch ca mt ca hng bn l, chc chn bn ang phi i u vi s cnh tranh khc lit, cha bao gi c nhiu cng ty trn th gii tranh dnh th phn v khch hng vi bn nh hin nay. H bn cng mt sn phm vi bn. H c kh nng m phn vi mc gi thp nht cho ngi mua m bn khng th. iu gy cho bn nhiu kh khn v tr ngi. ng thi bn cng ang i mt thng xuyn vi vic tm khch hng mi v b m nh vi vic lm th no cc n lc qung co, tip th v nh gi c th thu ht c cc khch hng mi. Nhng tht may mn, v l ch ca mt ca hng bn l nn bn c cng c tip th sn phm hiu qa nht theo cch ring ca bn. Li th cnh tranh ln nht ca bn l bn c th c c mi quan h thn thit, gn b vi khch hng m cc doanh nghip ln khc khng c c. Marketing trong ngnh bn l s trao tn tay cho bn nhng kinh nghim thc t v bn l trong hn 20 nm ca tc gi. Vi rt nhiu tng mi v sng to nng cao hnh nh ca cc ca hng nh, cun sch s ch cho bn cch to nn mt tri nghim th v cho khch hng chnh ti ca hng ca mnh, xy dng mi quan h bn vng, trung thnh vi khch hng v bin mi quan h c nhn thnh li th cnh tranh ca ca hng. c cun sch, bn s hc c: - Ti sao qung co truyn thng li khng th p dng c cho cc ca hng bn l v bn nn lm g? - Lm th no p dng nguyn tc c i c li vo kinh doanh v thu ht hng vn khch hng tim nng mi - 14 yu t quan trng bn cn c khi xy dng mt trang web cho mnh. - B quyt bin bc th in t ca bn tr nn mt cng c tip th tt nht, r nht v d dng nht. - 10 quy tc vit li qung co m bt c nh bn l no cng phi bit to ra nh ng thng ip hiu qu. - Cch xy dng cc chnh sch khuyn mi li ko khch hng quay tr li v mua nhiu hng hn.

Nhn c rt nhiu li khen ngi ca gii chuyn gia kh tnh, y l cun sch m tt c cc ch ca hng bn l trn th gii phi tm c. N khng ch cho bn nhng tng hay ho m cn c c nhng bi hc thc t hu ch cng nh cc mo vt tuyt vi. Ti ang tit kim c hng ngn la vo cc qung co t m li khng my hiu qu. Cc i l qung co c th ght cun sch ny, nhng ti v cng yu n. Mt cun sch tuyt vi! - Grant Miller, Sun Your Buns Erie, Pennsylvania, M Tt c cc ch ca hng bn l trn th gii nht nh phi c cun sch ny. N khng ch cho bn nhng tng hay ho m cn c c nhng bi hc thc t hu ch cng nh cc mo vt th v . Tht l xut sc! - Michele Correa, Photo Express Scrapbooking Maple Ridge, British Columbia Tc gi: Bob Negen sng lp ra WhizBang! Training sau khi gt hi c nhiu thnh cng trong vic iu hnh chui cc ca hng kinh doanh diu hn hai thp k. Su nm cui cng ca mnh, ng dnh thi gian dy cc gim c, cc ng ch t nhn nhng k nng thc hnh c bn c th thc hin tt vic kinh doanh bn l. Trong tc phm ca mnh, Bob chia s nhng kinh nghim, nhng bi hc t gi m ng hc c trong cuc i minh nh mt nh din thuyt, mt tc gi v mt nh t vn. Susan Negen l nh ng sng lp WhizBang! Training, b p dng nhng kin thc mnh c c khi cn iu hnh cc ca hng ca hng Bloomingdales v Macys o to ti WhizBang! Training v p dng nhng kin thc y vo kinh doanh t nhn. Trn trng gii thiu!