Marketing truyn ming - Bin khch hng tr thnh nh marketing hiu qu nht (Word of mouth marketing) Tc gi: Andy

Sernovitz Qung co lun l phn kh khn nht trong mt chin dch ra mt sn phm, n quyt nh danh ting cng nh s tn ti ca cng ty. C hng t cng ty kinh doanh cng mt hng ging bn trn th trng, nn vn t ra l bn phi tr nn khc bit, phi chim c nim tin ca ngi tiu dng v c mi ngi ngh n u tin khi nhc n sn phm . Marketing truyn ming l quyn sch mang n cho bn phng thc qung co hiu qu hn, t tn km hn v c truyn i xa hn trong thi i cng ngh thng tin nh hin nay. c vit bi nh marketing hng u, Andy Sernovitz, quyn sch ny gii thiu y mi kha cnh ca marketing truyn ming qua ba phn chnh: Tm kim ngi ni ti n tng Cng c truyn ti. Nu nh cc phng php qung co truyn thng ngy cng i vo li mn bng nhng cu slogan so rng, hng ng th rc khng th kim sot, th marketing truyn ming li khng nh c v th nh vo nhng ti th v, tp trung vo c tnh u vit ca sn phm, hay dch v chm sc khch hng tuyt ho. Nh , chng chim c lng tin ca ngi tiu dng v bin h l ngi truyn ti thng ip qung co truyn ming hiu qu nht. Marketing truyn ming cn a ra cc bi tp ng dng lm sao thc hin trong cng vic kinh doanh ca cng ty bn v duy tr n trong mt thi gian di. ng thi, Andy cn a ra cc v d minh ha cho nhng thnh qu m cc thng hiu hng u trn th gii thc hnh v t c thnh cng vt tri. Marketing truyn ming l cun gio trnh nn c ca mi nh marketing trong hon cnh cc chi ph qung co thng thng tr nn ngy cng t nh hin nay. N chng minh c mt iu l, ngi tiu dng hi lng nht vi bn s tr thnh mt nh qung co min ph v cc k hiu qu cho cng ty bn. Tc gi: Andy Sernovitz, tc gi ca quyn sch bn chy nht v Marketing truyn ming do New York Times bnh chn. ng tng tham gia ging dy ti trng Northwestern University v tham gia iu hnh website SocialMedia.org v WordofMouth.org, cng ng ca cc nh marketing hng u cho cc thng hiu ni ting v hng dn lm sao to ra nhng qung co truyn ming tuyt vi nht. Trn trng gii thiu!