Professional Documents
Culture Documents
NHNG NHN T MI TRNG VI M, V M NH HNG N CNG TY BNH KO BIBICA V CC CHIN LC QUN TR DOANH NGHIP CA CNG TY.
Ni dung chnh:
I
GII THIU CHUNG V CNG TY C PHN BNH KO BIBICA. PHN TCH CC NHN T V M, VI M NH HNG N BIBICA. PHN TCH DOANH NGHIP THEO M HNH SWOT. CHIN LC RA V KT LUN CHUNG.
II
III
IV
Thng 12/1998, phn xng bnh ko nha ca cng ty ng Bin Ha c chuyn thnh cng ty c phn bnh ko Bin Ha (Bibica). Thng 02/2000 Cng ty Bibica vinh d l cng ty bnh ko u tin ca Vit Nam c chng nhn tiu chun ISO9002. C Phn Bnh Ko Bin Ha chnh thc i tn thnh "Cng Ty C Phn Bibica" k t ngy 17/1/2007. Vn iu l: 154,207,820,000 ng, nim yt trn HOSE vi m BBC.
Mi trng v m Yu t kinh t Yu t Chnh tr - Php lut Yu t vn ha x hi Yu t Cng ngh Yu t nhn khu hc Yu t ton cu ha
Mi trng ngnh S ganh ua cc cng ty hin c Nguy c cc i th tim tng Nng lc ca ngi mua Nng lc ca nh cung cp e da ca sn phm thay th
1.1.Nhn t kinh t
+ Tc tng trng kinh t GDP c nc nm 2011 tng 5,89%, %. quy m nn kinh t c t 119 t USD, vi mc GDP bnh qun u ngi t 1.300 USD/nm.
+ Lm pht v li sut - Lm pht c duy tr mc 1 con s, ti thi im thng 9/2012 th lm pht ang l 5,13% so vi thng 12 nm 2011. -Li sut cho vay ca cc ngn hng thng mi mc cao trong thi gian di, gn y tuy c gim xung, nhng vn cn ln
1.5. Nhn t nhn khu hc -Theo iu tra ca Tng cc thng k cho bit Dn s Vit Nam c n 1/4/2011 l 87.610.947 ngi - Mt dn s:265 ngi/km2
- Ngun khch hng rt tim nng vi mt cng ty sn xut thc phm nh Bibica - Khai thc c ngun lao ng ph hp
a ra cc quyt nh la chn a im cho nh phn phi sao cho ph hp. - Cn nm bt nhy bn cc nhu cu ca tng i tng khch hng nhu cu ca khch hng ngy cng a dng v phong ph.
1.5. Yu t ton cu ha
- Khi VN gia nhp WTO th s c nhiu i th cnh tranh ln ngnh bnh ko vo th trng VN, h thng cc cng ty ln a quc gia thit lp ti th trng VN s tc ng vo th trng bnh ko ti VN, p lc cnh tranh s tng cao.
Nhn hiu Hi H (HHC) ch yu phc v khch hng bnh dn. Hi H ng th 2 th phn ko vi 14% (sau BBC) v chim lnh v tr dn u phn khc sn phm ko chew, Jelly v ko xp.
2.3.Nng lc thng lng ca ngi mua BIBICA hng n mi la tui, t ngi tiu dng, nh sn xut n khch hng quc t Vi chnh sch cht lng Khch hng l trng tm trong mi hot ng ca chng ti
3.Mi trng ni b
3.1.Qun tr: Nng lc kinh doanh ca BIBICA
BIU TNG TRNG DOANH THU - LI NHUN CA BIBICA
1200
1000
800
600
400
200
-Nng lc ca ch th qun tr
3.2. Nhn lc
Cc ch tiu chnh Lao ng bnh qun nm
Qu lng, thng thc hin BQ thu nhp (ng/ ngi /thng) Trong Lng bnh qun/thng Thng v cc thu nhp khc ngoi lng thng (bnh qun/ thng)
Nm 2011 1,626
107,482t 6,145,557 4,667,668 1,477,889
1,677
72.611t 4,569,094 3,874,991 694,103
1,781
91.256t 4,742,640 3,944,710 797,930
C cu lao ng theo trnh v theo tnh cht cng vic ( Tnh n 31/12/2011)
Phn loi s ngi t trng (%) Theo trnh Trn i hc 3 0.2% i hc 224 13.8% Cao ng 82 5.0% Trung cp, CNKT lnh ngh 507 31.2% Lao ng ph thng 810 49.8% Theo tnh cht cng vic Lao ng trc tip sn xut 801 49.3% Lao ng gin tip, phc v 825 50.7% sn xut, lc lng bn hng ( Ngun bo co thng nin nm 2008, 2009, 2010, 2011)
3.3. Marketing
Hnh thc qung co Cc chnh sch chm sc khch hng T chc cc chng trnh mang tnh x hi nng cao hnh nh ca cng ty Cc chnh sch khuyn mi
C hi: - Th trng khch hng rng ln tim nng, th trng th gii cha khai thc. - Chnh ph c nhiu chnh sch u i. Thch thc: -KH ngy cng tht cht chi tiu, yu cu ngy cng cao. -Nn kinh t suy thoi,
III. CHIN LC
t c nhng mc tiu ra cng ty p dng Chin lc tng trng tp trung
Kt Lun
Bibica l doanh nghip bnh ko ln th 2 c nc. Tuy nhin, khng nh Kinh , nhng nu chn ra mt c im hay sn phm no ca Bibica mang tnh cht tiu biu l khng d dng. Ngoi ra, Bibica cn ang b p lc thu tm t c ng nc ngoi. iu chng t Bibica cn rt nhiu vic phi lm. Tuy nhin, vi nhng thnh tu t c, vi mt chin lc pht trin ng n, pht huy cc th mnh, Bibica hon ton c th ng vng v pht trin mnh m trong th trng thc phm ni chung v bnh ko ni ring ti Vit Nam.