Quetzal Wines

Get Free, One glass at a time

By Elizalde-Diaz, Calli Rachel Gilmore Richard Gilmore

Joseph Jacob
Amanda Nothnagel Tom Uhl

Product Line

Distribution

Strategies
SO Strategies
ST Strategies
Develop market penetration plan for tourist population (S1, 02) Maintain low operations costs by hiring experienced, cheap laborers (S4, O1, O4) Favorable free trade/ business laws will give us maximum efficiency to streamline distribution and take advantage of our geographically assigned warehouse (S2, S3, O3) High investor confidence in Mexicos economy and our unique product line will provide easier access to capital (S5, O5) Aggressive marketing campaigns promoting our unique product line will give us a competitive advantage (S1, S5, T3, T6) Outsourcing our shipping will cushion the blow from a natural disaster since Arion International has more than one fleet of vehicles in various places around Mexico (S2, T4) Our low fixed costs will help us through local or international economic downturns (S4, T5)

WO Strategies

WT Strategies

Hiring skilled employees will reduce the number of faulty products and counter operational inexperience (W1, O1) The abundance in alternative local suppliers will reduce our dependence on our main suppliers (O4, W2) Investors confidence in the economy will prevent an inability to meet growing demand (O5, W3)

Maintaining a good relationship with our local suppliers will decrease the chances of increased supply costs (W2, T2) Minimizing the number of lawsuits will allow us to maintain and grow customer base (W1, T3) Use competitors as a benchmark and remain competitively priced (W4, T3)

Price
Price per unit: $28

Advertising & Marketing

HOTELS AND RESTAURANTS

AGE GROUPS 18-30 TV Novelas Magazine 31-40 TV Novelas Magazine 41 + Vanidades Womens Magazine

 Good addition for any occasion Wine tasting parties Pamphlets about our wines to hotels and restaurants

Setup booths at Local Festivals & Markets Contact the Local Tourist Office Get customers to join Wine Club Wine tasting parties

Promoting our Wine

Financials
Break Even Analysis Time Bottles Sold Revenue 2013 60000 1,680,000 2014 120000 3,360,000 2015 180000 5,040,000

Costs

778,565

1,682,298

2,146,312

Break Even Analysis

6000000 5000000 Amount 4000000 3000000 2000000 1000000 0 60000 120000 180000

Revenue

Costs

Bottles Sold

Cost Analysis
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