Professional Documents
Culture Documents
MI TRNG VI M
1. i th cnh tranh
2. 3. 4. 5.
Yu t kinh t
1. Chu k kinh t 2. Ngun cung cp tin 3. Xu hng GDP 4. T l lm pht 5. Li sut ngn hng 6. Chnh sch tin t 7. Mc tht nghip 8. Chnh sch ti chnh 9. Kim sot gi/tin cng 10. Cn cn thanh ton
Yu t chnh ph - chnh tr
1. Cc quy nh cho khch hng v vay, tiu dng 2. Cc quy nh v chng c quyn 3. Cc lut v bo v mi trng 4. Cc sc lut v thu 5. Cc ch i ng c bit 6. Cc quy nh trong lnh vc ngoi thng 7. Mc n nh ca chnh ph
Yu t x hi
1. 2. 3. 4. 5. 6. 7. 8. Quan im v mc sng Phong cch sng Lao ng n c vng ngh nghip Tnh tch cc tiu dng T l tng dn s Dch chuyn dn s T l sinh
Yu t t nhin
1. 2. 3. 4. Cc lai ti nguyn Vn nn nhim mi trng S thiu ht nng lng S lng ph ngun ti nguyn thin nhin
Yu t cng ngh
1. 2. 3. 4. 5. 6. 7. 8. Chi ph cho nghin cu pht trin t ngn sch Chi ph cho nghin cu pht trin trong ngnh Tiu im ca cc n lc cng ngh Bo v bn quyn Cc sn phm mi Chuyn giao cng ngh T ng ha Ngi my
i th cnh tranh
Cnh tranh trong thng trng khng phi l dit tr i th ca mnh m chnh l phi mang li cho khch hng nhng gi tr gia tng cao hn/mi l hn khch hng chn mnh ch khng chn cc i th cnh tranh ca mnh S khc bit gia cnh tranh lnh mnh v khng lnh mnh trong kinh doanh l: mt bn c mc ch duy nht tiu dit i th bng mi cch hu gi hoc to th c quyn cho mnh, mt bn li c cu cnh phc v khch hng tt nht khch hng chn mnh ch khng la chn cc i th ca mnh.
i th tim n
L nhng doanh nghip a vo khai thc nhng nng lc sn xut mi Ro cn hp php ca doanh nghip: 1. Li th sn xut quy m ln 2. a dng ha sn phm 3. Ngun ti chnh ln 4. Chi ph chuyn i mt hng cao 5. Hn ch xm nhp knh tiu th 6. u th gi thnh
Nh cung ng
Ngun: 1. Cung ng vt t, thit b 2. Cng ng ti chnh 3. Lao ng Li th: 1. Kim sot c gi
Khch hng
Kh nng tr gi: Lm li nhun ngnh gim bng cch p gi, i hi cht lng cao Li th: 1. Mua chim t l ln 2. Mua ca nh cung ng khc khng gy nhiu tn km 3. e da hi nhp ngc vi cc bn hng cung ng 4. Sn phm ngi bn t nh hng n cht lng ngi mua
Sn phm mi thay th
Sc p lm hn ch tim nng li nhun ca ngnh Khng ch n sn phm mi thay th tim n s b tt hu vi th trng L kt qu ca bng n cng ngh
Qun tr
Hoch nh = Mc tiu + Chin lc + Chin thut + Tc nghip T chc = B my qun l + y quyn iu khin = Tuyn dng + Tuyn chn + o to + Nhu cu + Lnh o Kim tra = Kt qu / Mc tiu
Marketing
1. 2. 3. 4. 5. 6. 7. 8. 9. Phn tch khch hng Mua Bn Hoch nh dch v v sn phm nh gi Phn phi Nghin cu th trng Phn tch c hi Trch nhim i vi x hi
Ti chnh / k ton
Cc chc nng ti chnh:
1. Quyt nh u t: Phn phi vn 2. Quyt nh ti chnh:C cu vn 3. Quyt nh tin li c phn
Sn xut / Tc nghip
Bao gm tt c cc hot ng nhm bin i u vo thnh hng ha dch v C 5 chc nng: 1. Quy trnh cng ngh 2. Cng sut 3. Hng tn kho 4. Lc lng lao ng 5. Cht lng hng ha, dch v
Th trng
Hin ti
Ngnh
Cp ngnh
Cng ngh
Hin ti
Hin ti
Hin ti
Hin ti
Sn phm
Th trng
Mi
Ngnh
Cp ngnh
Cng ngh
Hin ti
Hin ti
Hin ti
Hin ti
Th trng
Hin ti
Ngnh
Cp ngnh
Cng ngh
Mi
Hin ti
Hin ti
Hin ti
Th trng
Hin ti
Ngnh
Cp ngnh
Cng ngh
Hin ti
Hin ti
Mi
Hin ti
Th trng
Mi
Ngnh
Cp ngnh
Cng ngh
Mi
Hin ti hay mi
Hin ti
Hin ti hay mi
Th trng
Hin ti
Ngnh
Cp ngnh
Cng ngh
Mi
Hin ti hay mi
Hin ti
Mi
Th trng
Mi
Ngnh
Cp ngnh
Cng ngh
Mi
Mi
Hin ti hay mi
Mi
Giai on kt hp:
1. 2. 3. 4. 5. Ma Ma Ma Ma Ma trn trn trn trn trn mnh, yu, c hi, nguy c (SWOT) chin lc v nh gi hot ng (SPACE) nhm tham kho kin Boston (BCG) bn trong bn ngoi (IE) chin lc chnh
Giai on kt hp:
1. Ma trn hoch nh CL c kh nng .lng (QSPM)
Lu :
Mc quan trng im t 0 n 1(da theo ngnh) Phn loi: 4 l phn ng tt, 3 l phn ng trn TB, 2 l TB, 1 l t phn ng im quan trng= mc quan trng * phn loi (Trung bnh l 2,5)
Yu t ch yu bn ngoi
im quan trng
Lit k cc yu t ca mi trng v m
(10-20 yu t) Tng cng
Cc yu t thnh cng
Lu :
Mc quan trng im t 0 n 1(da theo ngnh) Phn loi: 4 l phn ng tt, 2 l phn ng trn TB, 2 l TB, 1 l t phn ng
Mc quan trng im t 0 n 1(da theo ngnh) Phn loi: 4 l mnh nhiu, 3 l mnh t, 2 l yu t, 1 l yu nhiu im quan trng= mc quan trng * phn loi (Trung bnh l 2,5)
Tng cng
Ma trn SWOT
MNH (S) YU (W)
C HI (O)
NGUY C (T)
Cc yu t quan trng
Phn loi
AS
CL1
TAS AS
CL2
TAS
C s hp dn
TNG IM HP DN
im hp dn:
CNH TRANH V GI TR GIA TNG NH V, PHT TRIN DOANH NGHIP Su lnh vc to th lin hon:
1. 2. 3. 4. 5. 6. Cht Cht Cht Cht Cht Cht lng lng lng lng lng lng sn phm thi gian khng gian dch v thng hiu gi c
Cht lng gi c
(Hp , hp thi)
Cht lng ca gi c nm trong khong cch gia gi tr gia tng t c khi s dng SP/DV v ci gi phi tr c c SP/DV Gi r nht, Gi c hp l khng mang n cho doanh nghip mt li th cnh tranh c bit. Khi doanh nghip chng minh c hiu qu mang li t chi ph m khch hng phi tr l ph hp vi mun v thi im yu cu ca khch th bng gi p dng s mang n cho doanh nghip thm mt li th CT c th.
NNG LC LI
L tt c cc kin thc, cng ngh, k nng v kinh nghim c bn cho hot ng ca doanh nghip v mang n cho doanh nghip tnh c th ring bit. VD: 3M l cng ngh polymer Wal mart l JOT, JIT Benetton l JOT
A DNG HA DA TRN
NNG LC LI, TAY NGH CHUYN MN
A: Hy l ngi gii nht thnh ngi ln nht. B: Hoc l khng l, hoc chn mt ngch rt ring pht trin.
A B A+B B+A : Canon, Sony : Logitech : Unilever : Norkia, Samsung.
BA VN CT LI
CC VN QUN TR
Thit lp mc tiu hng nm
o lng c, ph bin trong t/chc, xc nh thi gian ph hp, km thng pht Ch nh khi lng, cht lng, chi ph, thi gian. Trnh t ti a, ti thiuu, bc na, cng sm cng tt
CC VN QUN TR
Cc chnh sch
Nhng nguyn tc ch o nhn h tr, thc y thc hin mc tiu Ph bin cho nhn vin, cc nh QT qua tng kh nng thc thi p dng cho tt c cc b phn, phng ban
CC VN QUN TR
Qun tr cc mu thun
S bt ng t 2 hay nhiu pha Thc y cho cc nhm i nghch hot ng, gip nh QT nhn din cc vn pht sinh. 3 loi gii quyt:
+Lng trnh +Trung ha +i u
CC VN QUN TR
Phn phi ngun lc
C 4 ngun lc: ti chnh, vt cht, con ngi, k thut cng ngh. Cc yu t ngn cn phn phi: bo v qu ngun lc, nhn mnh n ti chnh ngn hn, quan im chnh tr, CL khng r rng, thiu kin thc, ngi i mi...
CC VN QUN TR
Gn c cu vi chin lc
Nhng thay i trong chin lc s a n nhng thay i trong c cu t chc Trc tuyn Chc nng Trc tuyn chc nng Ma trn
CC VN QUN TR
Gn thnh tch, lng, thng vi CL
Khng nn da vo kt qu ngn hn, da vo mc tiu di hn Chi tr c tc trn mi c phn. Chia theo li nhun Chia theo thu nhp Chia theo doanh s, nng sut H thng thng kp:u i, khem ngi, ph bnh
CC VN QUN TR
Qun tr vic chng thay i
Khng mt t chc hay c nhn no c th chng li s thay i Thay i bt buc Thay i c tnh gio dc Thay i hp l hay v quyn li bn thn
CC VN QUN TR
Thay i vn ha hin ti tng phn vi chin lc a ra. Thng quan tm n chc nng iu khin. Lu v ngun lc: +K hoch s hu c phn ca nhn vin +Cn bng cuc sng gia nh v cng vic. +Chng trnh sc khe tp th
CC VN QUN TR
Lu v SX/TN
Quyt nh lin quan n sn xut: +Quy m +V tr xng +Kim sot: cht lng, chi ph +Chuyn mn ha +i mi cng ngh. Quyt nh lin quan n tc nghip: JIT (just in time)
NH GI CHIN LC
BN CHT CA NH GI
Kim sot nhng c s c bn So snh kt qu mong mun/thc s Tip nhn nhng hat ng ng
NH GI CHIN LC
Tnh tan qu trnh thc hin ca t chc