Professional Documents
Culture Documents
PREFERENCE OF MOBILE
PHONES
Dinesh Sukumar
Dubai, UAE
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Section A: Personal Informations
1. Name:
2. Gender
Male Female
3. Marital Status
Married Single
4. Age Group
10 - 20 20 - 30
30 - 50 50 & Above
5. Occupation
Self Employed
Professional
Salaried
House wife
Student
Others
6. Education Level
< 10000
< 30000
< 50000
Greater than 50000
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Section B: About mobile phones
A) Nokia B) Samsung
C) Sony Ericson D) LG
E) Motorola F) iPhone
G) Blackberry H) Others
Specify
11) What are the reasons for using the above mentioned model.
A) WAP
B) Just to talk on it
F) Others (Specify
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12) How often do you change your mobile phone
Less than 1 year
1 – 2 years
2 – 4 years
Above 4 years
A) Handsfree
E) Others
A) GPRS
B) 3G
C) MMS
D) BLOOTOOTH
E) INFRARED
F) VIDEO CALL
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15) What is your favourite brand in Mobiles?
(Please choose your 3 favorite brands in order of preference from the brands in the table below. 1-most favorite,
3-least favorite.)
1 2 3
A) Nokia
B) Samsung
C) Sony Ericson
D) LG
E) Motorola
F) iPhone
G) Blackberry
H) Others
Specify the brand.
1 2 3 4 5
A) Advertisement
B) Appearance
C) Price
D) Functions
E) Quality
F) Brand Image
G) Service
H) Recommended by friends
I) Others
Specify.
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17) Do you prefer phones to be
< 10000
10000 to 20000
20000 to 40000
Any amount
19) Do you think prolonged use (use under long period) of mobile phone would cause
health problem e.g. cancer
Yes No No Comment
A) TV B) News Paper
C) Magazine D) Online
E) Outdoor F) Radio
G) Leaflets
A) Nokia B) Samsung
C) Sony Ericson D) LG
E) Motorola F) iPhone
G) Blackberry H) Others
Specify
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22) Which of the following would impress you the most?
(Please indicate the important of below factors when you choose the brands. 1-very important, 2-somewhat
important, 3-neither important nor unimportant, 4-less important, 5- unimportant.)
1 2 3 4 5
A. Slogan
B. Picture
C. Color
D. Story
E. Spokesperson
F. Music
G. Others
H. Recommended by
friends
I. Others (Specify)
23) After seeing the advertisement above did you like the mobile brand from then on.
(Briefly Explain the reason in the below box)
Yes No
24) What changes do you want the manufactures to make in their brands.
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25) Are there any general comments you would make about what you like/dislike
about mobile phones? (This could be pricing, location of sales, reception, colour,
memory, or anything else.)
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A special thanks for your answers. All answers and your personal information will be
kept confidential unless agreed otherwise. These answers will be part of a global
study on use of mobile phones and services, and users’ expectations and needs.
The study will be published as a book, and it can be used by mobile phone
manufacturers, mobile application developers and service providers in designing
devices and for improving the marketing strategies
Dinesh Sukumar
Dubai, UAE
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Special Comments
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